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- Oct 2, 202675% CONFIDENCEfrom the source
Google and DOJ Due to File a Joint Proposed Final Judgment in Ad Tech Case
- Judge Leonie M. Brinkema's 2 September 2026 order requires the parties to meet and confer and, within 30 days, file one jointly proposed Final Judgment reflecting the remedies opinion[3]; AdExchanger puts the deadline at 2 October[1]
- Any provision the two sides cannot agree on goes in with both versions, labeled as to the proponent and without argument; the court will say if further briefing or oral argument is needed[3]
- Besides the public filing, the parties must send chambers a Microsoft Word version[3]
- The Final Judgment will take effect 60 days after it is entered, except that work to appoint the Monitor and form the Technical Committee starts immediately[4]; AdExchanger corrected an earlier report that it takes effect 60 days from now[1]
- It will run for 6 years and the court expects it to be implemented within 15 months[4]
- It must write in the remedies the court accepted, including Prebid access to real-time AdX bids, bid data shared with publishers and limits on AdWords bidding into DFP, overseen by a technical monitor for six years[1]
- Digiday reports Google will then have 12 months to open AdX to rival ad servers and 12 to 15 months to connect AdX and DFP to Prebid[2]
- AdExchanger expects Google to appeal once the judge signs the order[1]; Google has said it will appeal the underlying liability ruling[5]
References 586% CONFIDENCE
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- [1]75%adexchanger.com/platforms/the-court-just-unsealed-judge-brinkemas-remedies-decision-in-the-google-ad-tech-antitrust-case-heres-your-tldradexchanger.com· Posted Sep 23, 2026· Starts Oct 2, 2026 ✓· 21% of score
The court's 2 September 2026 order (ECF 1857) directs the parties to "file one jointly proposed Final Judgment" "within 30 days of the date of this Order", which falls on 2 October 2026, and AdExchanger reports "Both parties have until October 2 to submit their proposed final judgments".
- [2]80%Google's ad tech remedies decoded: what changes, what doesn't and what will take yearsdigiday.com· Published Sep 17, 2026· 21% of score
Digiday's read of the unsealed opinion sets out what the Final Judgment will require and how long it will take: 12 months to open AdX to rival ad servers, 12 to 15 months to connect AdX and DFP to Prebid, quarterly Monitor reports.
- [3]98%Order - #1857 in United States v. Google LLC (E.D. Va., 1:23-cv-00108)courtlistener.com· Published Sep 2, 2026· 19% of score
The court's order signed 9/2/2026 directs that "within 30 days of the date of this Order the parties meet and confer and file one jointly proposed Final Judgment", with each side's version of any unresolved provision labeled as to the proponent; 30 days from 2 September is 2 October 2026.[1]
- [4]97%Memorandum Opinion - #1858 in United States v. Google LLC (E.D. Va., 1:23-cv-00108)courtlistener.com· Published Sep 2, 2026· 19% of score
The remedies opinion says the Final Judgment will "take effect 60 days after it is entered", except that work to appoint the Monitor and form the Technical Committee starts immediately, and sets a 6-year term with implementation expected within 15 months.[1]
- [5]82%US judge rejects bid to break up Google's ad businessaljazeera.com· Published Sep 2, 2026· 19% of score
AFP/Reuters report that Brinkema "gave the two sides 30 days to submit a joint proposed final judgement" when she rejected the AdX sale on 2 September 2026.[1]
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