Amazon Prime Big Deal Days 2026 Begins
AmazonSCHEDULED78% CONFIDENCEAmazon states "Starting October 6 at 12:01 a.m. PDT, Prime members can shop" for 48 hours, and its FAQ adds that it "ends at 11:59 p.m. PDT on October 7."[1]
Amazon's 48-hour fall Prime Day sale, with Prime member-exclusive deals across more than 35 categories and new Today's Big Deals dropping three times a day. It kicks off the holiday shopping season in 22 countries.
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