Kering Agrees to Sell Kering Beauté to L'Oréal for €4 Billion
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Kering
CONFIRMADO85% DE CONFIANZAL'Oréal and Kering's joint press release, dated 19 October 2025, values the alliance - including Creed and the 50-year licences - at '€4 billion, payable in cash at closing', expected in the first half of 2026.[1]
Kering and L'Oréal announce a long-term beauty alliance in which L'Oréal will acquire the House of Creed outright and take 50-year fragrance and beauty licences for Bottega Veneta and Balenciaga (and later Gucci), valued at €4 billion.
€4B
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