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Aito launched its flagship M9 SUV on 26 December 2023 at 469,800 to 569,800 yuan across extended-range and battery-electric versions; Huawei's Richard Yu said 54,000 pre-orders had been taken and 10,000 firm orders came within two hours.

Maextro, the top brand of Huawei's HIMA alliance, launched its first model, the S800 sedan, on 30 May 2025 from 708,000 yuan, below the 1 to 1.5 million yuan range marketed earlier, as a challenger to the Mercedes-Maybach.

Shangjie, HIMA's fifth brand, launched its first model, the H5 SUV, on 23 September 2025 from 159,800 yuan, the cheapest car in the Huawei alliance, with 160,000 pre-orders and 10,000 firm orders in the first hour.

Huawei's Harmony Intelligent Mobility Alliance announced on 28 October 2025 that it had delivered its one-millionth car, a Stelato S9T wagon, 43 months after its first delivery, at an average transaction price of 390,000 yuan.

Huawei and JAC's Maextro launched the V800 (766,000 to 1,016,000 yuan) and V680 (648,000 yuan) extended-range MPVs on 5 August 2026 to challenge the Toyota Alphard and Lexus LM, and said 2,115 firm orders arrived within an hour.

Huawei and BAIC's Stelato launched the G9, HIMA's first off-road SUV, on 20 August 2026 at 429,800 to 549,800 yuan in ten BEV and EREV variants, with Huawei's ADS 5 and an architecture ready for Level 3 driving.

Huawei's HIMA alliance said on 15 September 2026 that Seres would take the lead in the Aito brand's product definition, design, marketing, retail and service, with Huawei in support, keeping Aito inside the alliance.

Huawei and Chery's Luxeed launched the RX electric coupe SUV in China on 28 September 2026 from 259,800 yuan, with up to 852 km of CLTC range and four LiDARs, priced directly against the Xiaomi YU7.

Stelato opened pre-sales of the V8 seven-seat MPV on 28 September 2026 from 329,800 yuan at a HIMA product event, offering BEV range up to 830 km and EREV combined range up to 1,465 km.

Huawei's Richard Yu and Seres chairman Zhang Xinghai signed a new five-year agreement on 30 September 2026 to jointly upgrade the Aito business, set up a dedicated Aito team and continue dedicated operations for the brand.