Rapper, singer and record producer · Puerto Rico[1]
32 years old
Bad Bunny (Benito Antonio Martinez Ocasio) is a Puerto Rican rapper, singer and record producer who helped bring Spanish-language rap to a mainstream global audience. Forbes ranked him No. 10 among the world's highest-paid musicians of 2025 and he headlined the Super Bowl LX halftime show in February 2026.
What each year added up to: salary, plus outside income, royalties, endorsements, prizes and investment income where a source reports them. A financial disclosure gives ranges, shown as such.
Forbes highest-paid musicians of 2025 earnings estimate[2]
$66M
2022$88MTotal
Health, weight and religion appear only where the person, their physician or a reputable outlet has published them; each links to its source.
Forbes estimate of 2022 pre-tax earnings, including endorsements[3]
$88M
Life phases1
One octagon for each phase of the life of Bad Bunny. Each of the eight axes is scored 0 to 5 against a written rubric from documented evidence, with its source; an axis without evidence is a gap, not a zero. There is no total and no ideal shape: it is a profile, not a ranking. Appearance and personality are not axes, because they cannot be scored from evidence.
Most-streamed artist and Puerto Rico residency2020–Spotify's most-streamed artist four times from 2020 to 2025, won Album of the Year at the 2026 Grammys and headlined the Super Bowl LX halftime show.Only 2 of the 8 axes have documented evidence, so no shape is drawn yet.
No total and no ideal shape: a longer spoke means more of that axis, so a long Misconduct spoke is more documented misconduct.
Scores, rubric and sources
01Education2 of 5
High confidenceGraduated high school in 2012, then enrolled in audiovisual communications at the University of Puerto Rico at Arecibo and left without completing the degree.[1]Highest attainment by then: 1 secondary school, 2 some college, 3 bachelor's degree, 4 master's or professional degree, 5 doctorate.
02WealthNo evidence
Net worth or income against the national thresholds of the time: 1 below the median household, 3 top 5%, 5 top 0.1%.
03PositionNo evidence
Scope of the role held: 1 entry level, 3 senior manager or legislator, 5 head of state or government, or the top role of a major institution.
04Public standingNo evidence
Public approval or favourability where it was measured: 1 under 20%, 3 35 to 50%, 5 over 65%.
05HealthNo evidence
Documented health where an examination or disclosure exists: 5 no documented concern, 1 a serious documented condition.
06Misconduct2 of 5
Low confidenceOpen private civil suits over unauthorised use of voice recordings: Carliz De La Cruz ($40 million, filed 2023; Puerto Rico Supreme Court in July 2026 dismissed 'Pa Ti' claims as time-barred and let 'Dos Mil 16' claims continue) and a January 2026 suit by Tainaly Serrano Rivera. No merits finding against him.[11]The documented legal and ethics record within the phase, as in the misconduct meter: 0 none documented, 1 only matters resolved in their favour, 2 an open matter, 3 one finding, 4 two or three, 5 four or more. More is more documented misconduct.
07Social goodNo evidence
Assessed effects of what they did in the phase on health, safety, education, rights and the environment, from official statistics or peer-reviewed evidence: 0 clearly harmful, 2.5 mixed, 5 clearly beneficial.
08Economic goodNo evidence
Assessed effects of what they did in the phase on efficiency, growth and fiscal sustainability, from CBO and peer-reviewed evidence, as in the good-for-society reading: 0 clearly harmful, 2.5 mixed, 5 clearly beneficial.
Work and contributions7
Awards1
Grammy Award for Album of the Year[4]winnerFebruary 1, 2026Debi Tirar Mas Fotos won Album of the Year at the 68th Annual Grammy Awards.
Records and titles4
Debi Tirar Mas Fotos[5]artistJanuary 5, 2025Sixth studio album, released in January 2025.
Un Verano Sin Ti[6]artistMay 6, 2022Fifth studio album, released in May 2022.
YHLQMDLG[7]artistFebruary 29, 2020Second studio album, released in February 2020.
X 100pre[8]artistDecember 24, 2018Debut studio album, released in December 2018.
Other2
Super Bowl LX halftime show[9]headlinerFebruary 8, 2026Headlined the halftime show on 8 February 2026, with Lady Gaga and Ricky Martin as guests.
No Me Quiero Ir de Aqui residency[10]performerConcert residency in Puerto Rico in 2025, described by Wikipedia as the first held there; Forbes counts more than 30 shows.
adidas AG, 1, Adi-Dassler-Straße, World of Sports, Herzo Base, Haundorf, Herzogenaurach, Landkreis Erlangen-Höchstadt, Bayern, 91074, DeutschlandAdidas
ESTIMATEDDate confidence: ESTIMATEDA target, not a fixed dateHow firmly the source words the date: confirmed, scheduled, estimated, delayed or unverified.Show all ESTIMATED pins64% CONFIDENCEOverall confidence: 64%How well the pin's source and references back up its dates.Weighted average of how firmly 3 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins from 50% to 74% confidencein 3 days
Sneaker Bar Detroit[1]: "Expect the Bad Bunny x adidas Gazelle Indoor “Solar Gold” to arrive October 17, 2026 at adidas.com and select adidas retailers for $140"; Footwear News only says it "will release some time in October".
Bad Bunny's Gazelle Indoor returns in golden yellow with black Three Stripes and a spare set of gold or black tongues, his first release on the model in more than a year, for $140.
adidas AG, 1, Adi-Dassler-Straße, World of Sports, Herzo Base, Haundorf, Herzogenaurach, Landkreis Erlangen-Höchstadt, Bayern, 91074, DeutschlandAdidas
SCHEDULEDDate confidence: SCHEDULEDGiven as scheduledHow firmly the source words the date: confirmed, scheduled, estimated, delayed or unverified.Show all SCHEDULED pins77% CONFIDENCEOverall confidence: 77%How well the pin's source and references back up its dates.Weighted average of how firmly 2 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or better18 days ago
Sneaker Files[1]: "will be released on September 26th, 2026, at select adidas Originals retailers, including online via adidas. The retail price is $160"; Sneaker Bar Detroit[2] gives the same day.
Bad Bunny's first signature adidas shoe returns in a blue-heavy “Night Navy” colorway inspired by Puerto Rico's night sky, with indigo and navy suede over light blue nylon, for $160.
Levi's Stadium, 4900 Marie P. DeBartolo Way, Agnew, Santa Clara, Santa Clara County, California, 95054, United StatesNational Football League
CONFIRMEDDate confidence: CONFIRMEDStated as firmHow firmly the source words the date: confirmed, scheduled, estimated, delayed or unverified.Show all CONFIRMED pins83% CONFIDENCEOverall confidence: 83%How well the pin's source and references back up its dates.Weighted average of how firmly 3 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or better247 days ago
Nielsen[1], 10 February 2026: 'The halftime show featuring Bad Bunny averaged 128.2 million viewers between 8:15-8:30 p.m. ET' during Super Bowl LX.
Bad Bunny became the first Latino solo artist to headline the Super Bowl halftime show, performing almost entirely in Spanish with Lady Gaga and Ricky Martin; it averaged 128.2 million US viewers.
Crypto.com Arena, 1111 South Figueroa Street, South Park, Downtown, Los Angeles, Los Angeles County, California, 90015, United StatesRecording Academy
CONFIRMEDDate confidence: CONFIRMEDStated as firmHow firmly the source words the date: confirmed, scheduled, estimated, delayed or unverified.Show all CONFIRMED pins84% CONFIDENCEOverall confidence: 84%How well the pin's source and references back up its dates.Weighted average of how firmly 3 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or better254 days ago
The Recording Academy's winners list says 'the 2026 Grammys lit up Crypto.com Arena on Sunday, Feb. 1', and its how-to-watch page gives the telecast as '8-11:30 p.m. ET/5-8:30 p.m. PT'.[1]
Bad Bunny's DeBÍ TiRAR MáS FOToS won Album of the Year at the 68th Grammys at Crypto.com Arena, the first Spanish-language album to take the top prize, while Kendrick Lamar and SZA won Record of the Year and Olivia Dean Best New Artist.
adidas AG, 1, Adi-Dassler-Straße, World of Sports, Herzo Base, Haundorf, Herzogenaurach, Landkreis Erlangen-Höchstadt, Bayern, 91074, DeutschlandAdidas
CONFIRMEDDate confidence: CONFIRMEDStated as firmHow firmly the source words the date: confirmed, scheduled, estimated, delayed or unverified.Show all CONFIRMED pins82% CONFIDENCEOverall confidence: 82%How well the pin's source and references back up its dates.Weighted average of how firmly 2 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or better255 days ago
Design Scene[1], 9 Feb 2026: the new colorways "follow a surprise launch that occurred last Sunday. After winning three Grammy awards, including Album of the Year, Bad Bunny released the original brown and white colorway" - Grammy night, Sunday 1 February.
After winning three Grammys including Album of the Year, Bad Bunny released the brown-and-white BadBo 1.0, his first signature adidas shoe, in just 1,994 pairs at $160, which sold out immediately.
The Recording Academy, Olympic Boulevard, Santa Monica, Los Angeles County, California, 90404, United StatesRecording Academy
CONFIRMEDDate confidence: CONFIRMEDStated as firmHow firmly the source words the date: confirmed, scheduled, estimated, delayed or unverified.Show all CONFIRMED pins82% CONFIDENCEOverall confidence: 82%How well the pin's source and references back up its dates.Weighted average of how firmly 3 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or better341 days ago
The Recording Academy's release is datelined "SANTA MONICA, CALIF. (NOV. 7, 2025)" and says the nominees were announced via a livestream.[1]
The Recording Academy announced the 68th Grammy nominations on 7 November 2025, led by Kendrick Lamar with nine, followed by Lady Gaga, Jack Antonoff and Cirkut with seven each and Bad Bunny with six.
3
Sources11
Every statement about Bad Bunny on this page comes from the wiki behind it, which cites each fact to the numbered source it was read from. Read the wiki
Adidas
