Pins matching company:Adidas

adidas announced on 26 February 2024 a long-term partnership with 16-year-old Barcelona forward Lamine Yamal, who becomes the only player besides Lionel Messi to wear Messi's 'Spark Gen10s' X Crazyfast boots; length and value were not disclosed.

Argentina's football association (AFA) and Adidas announced on 25 June 2024 an extension of their kit partnership until 2038, covering the men's, women's and youth teams and the 2026, 2030, 2034 and 2038 World Cups; financial terms were not disclosed.

Adidas said in its full-year 2024 results that it had sold the last of its Yeezy shoe stock during the fourth quarter, closing out about €1.4 billion in sales since severing ties with Kanye West in 2022.

Liverpool announced on 10 March 2025 a new multi-year deal making Adidas its kit partner from 1 August 2025, ending a five-year Nike spell; the five-year contract is reportedly worth 60 to 70 million pounds a year.

Juventus announced on 19 June 2025 that Adidas will remain its technical partner for ten more seasons, 2027-28 to 2036-37, for a fixed EUR 408 million excluding royalties and bonuses; the current contract to June 2027 is unchanged.

After winning three Grammys including Album of the Year, Bad Bunny released the brown-and-white BadBo 1.0, his first signature adidas shoe, in just 1,994 pairs at $160, which sold out immediately.

Adidas's supervisory board extended Bjørn Gulden's appointment as chief executive to 31 December 2030, crediting him with driving the company's turnaround since he took over in January 2023.

Inter Miami CF announced on 24 March 2026 a new five-year partnership with Adidas, extending a relationship from the club's start, with a large Adidas retail presence at Nu Stadium opening on 4 April; financial terms were not disclosed.

Real Madrid and Adidas announced an eight-year extension of their kit partnership on 10 June 2026, pushing the deal from its 2028 expiry to 2034; the contract is reportedly worth about EUR 120 million a year.

Footwear reporter Nick DePaula reported on 23 June 2026, after the Utah Jazz took Darryn Peterson No. 2 in the NBA draft, that he signed a long-term adidas deal among the five richest rookie shoe contracts in league history; terms were not disclosed.

Adidas grew currency-neutral revenue 14% to a record €6.7 billion in the second quarter of 2026, driven by a World Cup marketing push and 25% direct-to-consumer growth, and raised its full-year revenue guidance to 9-10% growth.

Anthony Edwards' third adidas signature shoe arrives in a Bliss Blue and Sky Tint “Cold Blooded” colorway for $130, exclusive to Foot Locker and adidas, alongside his MINNATLANTASOTA sketch show.

Bad Bunny's first signature adidas shoe returns in a blue-heavy “Night Navy” colorway inspired by Puerto Rico's night sky, with indigo and navy suede over light blue nylon, for $160.

ESPN reported on 1 October 2026 that Cavaliers star Donovan Mitchell signed a new multiyear contract extension with adidas that will take him through a 10th signature shoe with the brand; terms were not disclosed.

A grey-and-white camouflage AE 3 inspired by the winters of Anthony Edwards' Minnesota home, the second colorway of his third adidas signature shoe, for $130.

Bad Bunny's Gazelle Indoor returns in golden yellow with black Three Stripes and a spare set of gold or black tongues, his first release on the model in more than a year, for $140.

The adidas Anthony Edwards 3 'Lucid Pink' (KH8545, $130) was slated for 20 November 2026 but was reported on 21 October as already released. It pairs a hot-pink upper with purple accents.

Adidas's own financial calendar sets 29 October 2026 for its next scheduled release, covering the first nine months of the year, after record Q2 sales and an upgraded full-year outlook.

Pharrell's oversized VIRGINIA Adistar Jellyfish takes a darker turn in dark brown with off-white panels and Frozen Green accents, first spotted on Chief Keef, for $300.

A brown-and-yellow VIRGINIA Adistar Jellyfish first worn by Pharrell at Paris Fashion Week in 2025, with brown mesh, earth-toned overlays and bright yellow accents, for $300.