CONFIRMED90% CONFIDENCEadidas's own press release is datelined "Herzogenaurach, March 4, 2026" and links a resource file named "2026-03-04_adidasAG_Board_Announcements_EN_Final".[1]
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- Mar 4, 202690% CONFIDENCEfrom the source
Adidas Extends Bjørn Gulden's Contract as CEO to 2030
Adidas's supervisory board extended Bjørn Gulden's appointment as chief executive to 31 December 2030, crediting him with driving the company's turnaround since he took over in January 2023.
- adidas's supervisory board extended Bjørn Gulden's appointment as CEO to 31 December 2030; he has led the company since 1 January 2023[1]
- Supervisory board chairman Thomas Rabe said Gulden "drove the successful turnaround of adidas during the past three years", citing "tremendous operational and financial progress"[1]
References 190% CONFIDENCE
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- [1]90%adidas-group.com/en/media/press-releases/adidas-ag-extends-bjorn-guldens-contract-as-chief-executive-officer-and-initiates-transition-at-the-helm-of-the-supervisory-boardadidas-group.com· Posted Sep 25, 2026· Starts Mar 4, 2026 ✓· 100% of score
adidas's own press release is datelined "Herzogenaurach, March 4, 2026" and links a resource file named "2026-03-04_adidasAG_Board_Announcements_EN_Final".
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