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NikeSKIMS' Spring '26 line, fronted by Blackpink's LISA and adding its first head-to-toe look with the Rift Satin shoe, went on sale across North America, Europe and the Middle East, the brand's first move beyond North America.

For International Women's Day Alo runs 270 free Pilates, yoga, meditation and sound-bath classes with more than 100 women-owned studios in nine countries, as the Alo Foundation backs The Mental Health Coalition.

Nike revealed its national-team kits for the 2026 FIFA World Cup, starting with the USA, Canada and Brazil, built from its new Aero-FIT knit that moves more than twice the air of its old fabrics and made entirely from textile waste.

Nike's third-quarter revenue was flat at $11.3 billion and tariffs cut gross margin to 40.2%, but it guided fourth-quarter sales down 2% to 4% with Greater China down about 20%, sending the shares lower after hours.

Vuori named actor Tom Holland a global ambassador and creative, strategic and financial partner, launching with "Play It As It Lies", a golf short film co-directed by his brother Harry in Comporta, Portugal.

Vuori hired Rothy's former chief product and merchandising officer Heather Archibald into a new chief product officer role over design, development, merchandising, sourcing and production.

Kaia Gerber fronts "For Kaia", Vuori's Spring 2026 campaign of new-season styles picked for her - AllTheForm, Sedona and Sunday track pieces - shot by Anthony Seklaoui, at $48 to $128.

Vuori released a second, more technical golf range fronted by Tom Holland, led by slim Aim trousers with magnetic scorecard pockets, the Ponto half-zip and the Ace Polo.

Danny Harris and Marco DeGeorge agree to sell Bella+Canvas, the blank T-shirt business they started in 1992 and ran beside Alo, to wholesaler SanMar, leaving Alo as their main brand.

Nike hired Pfizer finance chief David Denton as EVP and chief financial officer from 17 August 2026, replacing Matt Friend, and warned in the same release that fourth-quarter results would include an unplanned benefit from tariff refunds.

SanMar closes its acquisition of Bella+Canvas, separating the blank T-shirt maker from its sister brand Alo Yoga, a step Reuters says readies Alo for a public offering or sale.

Nike's fourth-quarter gross margin jumped to 49.2% and EPS to $0.72 on the expected recovery of $986 million of IEEPA tariffs struck down by the Supreme Court, while revenue slipped 1% to $11.0 billion and Greater China fell 12%.

Nike signed a multi-year deal to become the exclusive sports sponsor and supplier of Chivas de Guadalajara, outfitting its men's and women's teams, academy and esports side from the Apertura 2026.

Vuori unveiled Breathe, a perforated, lightweight line for high-intensity gym training led by the Kore Breathe Short, with Chicago Bears tight end Colston Loveland in its "Breathe Through It" campaign.

Alo moved into eyewear with six genderless Japanese-made sunglasses styles priced $250 to $375, launched with a Miami-shot campaign starring Lila Moss and Amelia Gray.

Bella Hadid starred in Alo's pre-fall 2026 campaign, shot around Los Angeles by Mert & Marcus, wearing the brand's new performance layers and Trail sneaker.

Kylie Jenner starred in an Alo campaign shot by Mert & Marcus for the launch of its Pink Marshmallow colour drop, framed around private moments of wellness.

Former Pfizer CFO David Denton became Nike's EVP and chief financial officer on 17 August 2026, with Matt Friend moving to an advisory role until he left on 4 September, when Denton also became interim corporate controller.

Alo reunited with Joe Burrow for a fall 2026 campaign led by its new Speed sunglasses and men's staples, timed to the start of the NFL season.

Alo signed actor, singer and racing driver Wang Yibo, who has more than 41 million Weibo followers, as a global ambassador weeks after opening its Tmall store in China.

At Nike's virtual 2026 annual meeting the advisory vote on executive pay passed 736,936,017 to 349,508,277, director Thasunda Duckett drew 310,517,784 withheld votes, and John Rogers Jr. left the board, which shrank to 11.

Vuori named Emmy-nominated actor Chase Infiniti its newest partner in "Find What Moves You", a dance film directed by Renell Medrano and choreographed by Sean Bankhead with her Chicago dance crew.

Nike expanded its board to 12 and appointed Alexandre Arnault, 34, deputy chief executive of LVMH's Moët Hennessy and a former Tiffany and RIMOWA executive, as a director effective immediately.

Alo's second luxury bag collection adds a new Unwind Cinch silhouette, laser-cut leather mesh versions and its first wallets and card holders.

Nike releases its first-quarter fiscal 2027 results after the market close on Thursday 1 October 2026, at about 1:15 pm Pacific, with a conference call at 2:00 pm Pacific.

Former Abercrombie & Fitch marketing chief Carey Collins Krug takes over Vuori's global marketing, from brand and creative to digital, retail and wholesale marketing.