Pins matching company:Puma

Former Adidas sales chief Arthur Hoeld took over as Puma's chairman and CEO on 1 July 2025, succeeding Arne Freundt, who left after 14 years in leading roles at the company.

Manchester City and Puma announced a 10-year extension of their kit partnership on 15 July 2025, taking it to 2035; the deal is reported at about 100 million pounds a year, up to 1 billion pounds in total, a Premier League record.

Tyrese Haliburton's first signature basketball shoe, designed by Salehe Bembury with PUMA's NITRO cushioning, goes on global sale in the blue “Opal” colorway for $130 a day after a 317-pair Hali Mart pop-up in Indianapolis.

Puma said it will eliminate about 900 more white-collar roles worldwide by the end of 2026, expanding its cost-efficiency programme to roughly 1,400 job cuts, a fifth of its corporate workforce, as third-quarter sales fell 10.4%.

Puma cut its second-quarter operating loss to €53.1 million from €109.1 million a year earlier, as currency-adjusted sales fell 9.4% to €1.69 billion amid its 'reset' turnaround under new CEO Arthur Hoeld.

LaMelo Ball opened his sixth PUMA signature shoe with a Puerto Rico-exclusive blue colorway, sold first at his own Jangueo en Bayamón event and at PUMA's three island outlets.

The MB.06 goes global in a Dark Amethyst and Lavender Alert “Shooting Star” colorway with teal accents, LaMelo Ball's first signature shoe as a Timberwolf, for $130.

A Pacers-yellow Hali 1 with blue logos, timed to Tyrese Haliburton's comeback from a torn Achilles and the Pacers' home opener, for $130 at PUMA, Foot Locker and Champs.

Puma publishes its third-quarter 2026 statement on 30 October, the first test of CEO Arthur Hoeld's promise that sales improve in the second half after a 9.4% currency-adjusted drop in Q2.