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Vuori Hires Four C-Suite Executives, Led by COO Hugh Garrity
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
CONFIRMED90% CONFIDENCE3.4 years agoThe release is stamped 'Apr 18, 2023, 09:01 ET' and datelined 'ENCINITAS, Calif., April 18, 2023 /PRNewswire[1]/ -- Today ... Vuori announces the hire of four C-Suite executives'.Vuori hired former Yeti operations head Hugh Garrity as COO, ex-Vans counsel Libby Stockstill as its first general counsel, Starbucks's Jen Frisch as first chief people officer and Bryan Muehlberger as first CIO.0.70Vuori Names Heather Archibald as Its First Chief Product Officer
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United States
CONFIRMED87% CONFIDENCE163 days agoThe Business Wire release is datelined 'ENCINITAS, Calif., April 14, 2026' and timestamped 16:00 UTC; it names her start as 'effective Monday, April 20'.[1]Vuori hired Rothy's former chief product and merchandising officer Heather Archibald into a new chief product officer role over design, development, merchandising, sourcing and production.0.70Vuori Hires Peter LaBore as Its First Chief Operating Officer
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United States
CONFIRMED90% CONFIDENCE5.1 years agoRetail Dive[1], from details Vuori emailed: 'LaBore started Aug. 23 and Lawrence began Sept. 9'.Former Reformation COO Peter LaBore became Vuori's first chief operating officer, with Andy Lawrence as its first vice president of international, as the brand prepared to expand abroad.0.69Vuori Names Ashley Kechter Global President and Ed Lee Chief Legal Officer
ESTIMATED59% CONFIDENCE1.2 years agoWWD's[1] report of the appointments is dated 'July 9, 2025, 3:05pm' and SGB's 'July 9, 2025'; FashionUnited[2] says the news came via Vuori's LinkedIn page, which gives no day of its own.Vuori created a global president role for former Fabletics brand president Ashley Kechter, over retail, e-commerce, supply chain and wholesale, and hired RH's Edward Lee as chief legal officer.0.68Vuori Reaches 100 Owned Stores With Its Aspen Opening
CONFIRMED85% CONFIDENCE1.1 years agoVuori's release: it "will surpass its goal to open 100 retail locations by 2026 with the opening of its latest store in Aspen, Colorado on Friday, August 8"; SGB (11 Aug 2025) reports the Aspen location opened.[1]Vuori opened a store at 414 East Cooper Avenue in Aspen, Colorado, on 8 August 2025, the opening with which it said it had reached 100 owned retail locations, ahead of its goal of 100 by 2026.0.67Vuori Launches Its First Product in Encinitas
ESTIMATED60% CONFIDENCE11.6 years agoThe San Diego Union-Tribune (reference 3) says 'The company actually launched its first product in January 2015', a month rather than a day, so the pin takes the month's last day.[1]Joe Kudla's Encinitas activewear label Vuori put its first product on sale in January 2015, men's training clothes styled for everyday wear, starting from a garage office two blocks from the ocean.0.66Vuori Opens Its UK Flagship on London's Regent Street
Regent Street, St. James's, East Marylebone, Mayfair, City of Westminster, Greater London, England, W1B 4EE, United Kingdom
CONFIRMED88% CONFIDENCE1.9 years agoDrapers (30 Oct 2024): "Tomorrow (31 October), the brand will officially open the doors to its second UK store and new central London flagship"; WWD[5] and TheIndustry[4] report it open on 31 October.Vuori's first international flagship, a two-floor store of just under 4,000 sq ft at 83-85 Regent Street, opened on 31 October 2024 in the former Fabletics space.0.64Vuori Opens Its Third London Store on King's Road
Duke of York Square, Chelsea, Royal Borough of Kensington and Chelsea, Greater London, England, SW3 4LY, United Kingdom
CONFIRMED85% CONFIDENCE1.4 years agoDrapers (25 Apr 2025): Vuori "opened its third London store in Chelsea today (25 April), at 18-21 Duke of York Square on King's Road".[1]Vuori opened a 3,412 sq ft, two-floor store at 18-21 Duke of York Square on Chelsea's King's Road on 25 April 2025, with a studio and events space on the lower floor.0.64Vuori Launches 'For Kaia' Spring 2026 Campaign with Kaia Gerber
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United States
CONFIRMED82% CONFIDENCE157 days agoHypebae[1] reported the campaign on 20 April 2026 ("Following her Fall 2025 'Vuori by Kaia' collection ... Debuting the Spring 2026 collection"), and Vuori's landing-page images are named "0420-ForKaia".Kaia Gerber fronts "For Kaia", Vuori's Spring 2026 campaign of new-season styles picked for her - AllTheForm, Sedona and Sunday track pieces - shot by Anthony Seklaoui, at $48 to $128.0.64Cindy Crawford and the Gerber Family Become Vuori Partners
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United States
CONFIRMED86% CONFIDENCE1.4 years agoYahoo[1] Style (Hello!) reported the new partnership on 29 April 2025 at 13:01 UTC; Vuori's own "Meet Our New Vuori Partners" post is dated the same day.Cindy Crawford, Rande Gerber and their children Kaia and Presley became Vuori ambassadors and creative, strategic and financial partners, starring in and art-directing its Spring/Summer 2025 campaign.0.64Kaia Gerber's Vuori by Kaia Capsule Launches
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United States
CONFIRMED83% CONFIDENCE1.1 years agoWWD[1] (26 August 2025): "Launching today, the collection offers a curated edit of foundational pieces".Vuori by Kaia, a six-piece capsule Kaia Gerber co-designed from ’90s workout videos and her mother Cindy Crawford's paparazzi looks, went on sale in BlissBlend fabric at $64 to $118.0.64Vuori Signs LSU Gymnast Livvy Dunne in Her First Brand Deal
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United States
CONFIRMED86% CONFIDENCE5.0 years agoThe PR Newswire[1] release is stamped "Sep 14, 2021, 13:06 ET" and says "Today ... Vuori announces Olivia Dunne ... as its newest brand collaborator".Vuori named LSU All-American gymnast Olivia "Livvy" Dunne, then followed by 5.7 million people on Instagram and TikTok, an exclusive brand partner and collaborator; it was the first brand deal of her career.0.63
