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Vuori Hires Peter LaBore as Its First Chief Operating Officer
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
CONFIRMED90% CONFIDENCE5.1 years agoRetail Dive[1], from details Vuori emailed: 'LaBore started Aug. 23 and Lawrence began Sept. 9'.Former Reformation COO Peter LaBore became Vuori's first chief operating officer, with Andy Lawrence as its first vice president of international, as the brand prepared to expand abroad.0.76Vuori Hires Four C-Suite Executives, Led by COO Hugh Garrity
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United States
CONFIRMED90% CONFIDENCE3.4 years agoThe release is stamped 'Apr 18, 2023, 09:01 ET' and datelined 'ENCINITAS, Calif., April 18, 2023 /PRNewswire[1]/ -- Today ... Vuori announces the hire of four C-Suite executives'.Vuori hired former Yeti operations head Hugh Garrity as COO, ex-Vans counsel Libby Stockstill as its first general counsel, Starbucks's Jen Frisch as first chief people officer and Bryan Muehlberger as first CIO.0.71Vuori Names Ashley Kechter Global President and Ed Lee Chief Legal Officer
ESTIMATED59% CONFIDENCE1.2 years agoWWD's[1] report of the appointments is dated 'July 9, 2025, 3:05pm' and SGB's 'July 9, 2025'; FashionUnited[2] says the news came via Vuori's LinkedIn page, which gives no day of its own.Vuori created a global president role for former Fabletics brand president Ashley Kechter, over retail, e-commerce, supply chain and wholesale, and hired RH's Edward Lee as chief legal officer.0.69Carey Collins Krug Starts as Vuori's Chief Marketing Officer
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United States
SCHEDULED77% CONFIDENCEin 10 daysThe release (17 August 2026) appoints her 'as its new Chief Marketing Officer, effective Monday, October 5'.[1]Former Abercrombie & Fitch marketing chief Carey Collins Krug takes over Vuori's global marketing, from brand and creative to digital, retail and wholesale marketing.0.69Vuori Launches Its First Product in Encinitas
ESTIMATED60% CONFIDENCE11.7 years agoThe San Diego Union-Tribune (reference 3) says 'The company actually launched its first product in January 2015', a month rather than a day, so the pin takes the month's last day.[1]Joe Kudla's Encinitas activewear label Vuori put its first product on sale in January 2015, men's training clothes styled for everyday wear, starting from a garage office two blocks from the ocean.0.68Vuori Opens Its UK Flagship on London's Regent Street
Regent Street, St. James's, East Marylebone, Mayfair, City of Westminster, Greater London, England, W1B 4EE, United Kingdom
CONFIRMED88% CONFIDENCE1.9 years agoDrapers (30 Oct 2024): "Tomorrow (31 October), the brand will officially open the doors to its second UK store and new central London flagship"; WWD[5] and TheIndustry[4] report it open on 31 October.Vuori's first international flagship, a two-floor store of just under 4,000 sq ft at 83-85 Regent Street, opened on 31 October 2024 in the former Fabletics space.0.67Vuori Opens Its East Coast Flagship in New York's SoHo
CONFIRMED85% CONFIDENCE3.9 years agoVuori's release of 13 October 2022 "announces the opening of its first ... flagship" at 106 Spring Street, and Modern Retail[4] reports the same day that Vuori "opens a new flagship store" in SoHo.Vuori opened its first East Coast flagship at 106 Spring Street in SoHo, a roughly 5,000 sq ft store in a historic cast-iron building that was then its largest location.0.67Vuori Raises $825 Million Led by General Atlantic and Stripes
CONFIRMED90% CONFIDENCE1.9 years agoThe release is datelined 'ENCINITAS, Calif. – November 8, 2024 – ... Vuori today announced an $825 million investment'.[1]An $825 million secondary tender offer led by General Atlantic and Stripes valued Vuori at $5.5 billion, up from $4 billion in 2021, with General Atlantic's Andrew Ferrer joining the board.$825M0.66Vuori Opens Its First Store Outside the US in Covent Garden
Vuori, 24, Long Acre, St Clement Danes, East Marylebone, Covent Garden, City of Westminster, Greater London, England, WC2E 9PA, United Kingdom
ESTIMATED65% CONFIDENCE4.0 years agoRetail Focus[1] says Vuori "opens its doors to its first international store in London's Covent Garden, this September" and Retail Dive[3] that it "opened in September 2022"; no day is given, so the month's last day.Vuori's first international store, a roughly 1,000 sq ft shop at 25 Long Acre in London's Covent Garden, opened in September 2022 and began the brand's European expansion.0.65Vuori Reaches 100 Owned Stores With Its Aspen Opening
CONFIRMED85% CONFIDENCE1.1 years agoVuori's release: it "will surpass its goal to open 100 retail locations by 2026 with the opening of its latest store in Aspen, Colorado on Friday, August 8"; SGB (11 Aug 2025) reports the Aspen location opened.[1]Vuori opened a store at 414 East Cooper Avenue in Aspen, Colorado, on 8 August 2025, the opening with which it said it had reached 100 owned retail locations, ahead of its goal of 100 by 2026.0.64Vuori Opens in Downtown Naperville
110, West Jefferson Avenue, Downtown Naperville, Naperville, Naperville Township, DuPage County, Illinois, 60540, United States
CONFIRMED83% CONFIDENCE112 days agoNaperville Sun, published Friday 5 June 2026: "California-based clothing company Vuori opened Friday in downtown Naperville[3]".Vuori opened in downtown Naperville, Illinois, on 5 June 2026, taking over the former Eddie Bauer store at 110 West Jefferson Avenue.0.64SoftBank Vision Fund 2 Invests $400 Million in Vuori at $4 Billion Valuation
CONFIRMED89% CONFIDENCE5.0 years agoWWD[1], published 13 October 2021 (a Wednesday): 'On Wednesday, the Southern California-based activewear brand revealed that it has received a $400 million investment from SoftBank Vision Fund 2'.SoftBank's Vision Fund 2 put $400 million into Vuori at a $4 billion valuation, one of the largest investments in a private apparel company, to fund international expansion and 100 US stores.$400M0.64
