The first entry is always the pin's source. Overall confidence is a weighted average of how firmly each reference supports the start and end times used above; a reference counts half as much for every 180 days older than the newest.
The San Diego Union-Tribune (reference 3) says 'The company actually launched its first product in January 2015', a month rather than a day, so the pin takes the month's last day.
Vuori's own boilerplate: 'Vuori was founded in 2015 by Joe Kudla in a humble garage office just two blocks from the ocean'.[1]
The 2019 release says 'In 2015, Kudla launched Vuori's first collection of men's athletic apparel that was designed to move and sweat in, but styled for everyday life'.[1]
The only page that dates the first product: 'The company actually launched its first product in January 2015'; also names the early stockists (Fred Segal, REI, CorePower Yoga, Montage Laguna Beach).[1]
Something missing or wrong? Say it in your own words: a link that backs this pin up, a different start or end date and why, or a fact it lacks or gets wrong. The AI checks it against this pin's sources, searches for better ones, and adds any page that backs you up. The pin's own sources still count most.