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Childhood friends Danny Harris and Marco DeGeorge, already the owners of T-shirt maker Bella+Canvas, start Alo - named for air, land and ocean - as a yoga apparel brand in Los Angeles.

Joe Kudla's Encinitas activewear label Vuori put its first product on sale in January 2015, men's training clothes styled for everyday wear, starting from a garage office two blocks from the ocean.

Alo Yoga's first brick-and-mortar store: a 7,000 sq ft Beverly Hills flagship with an apparel shop, a yoga studio and a café.

Alo Yoga took about 14,000 sq ft at 96 Spring Street, on the corner of Mercer Street in Soho, with 11,000 sq ft of selling space over two floors.

Norwest Venture Partners took a minority stake in the profitable Encinitas activewear brand, with managing partner Jon Kossow joining Vuori's board.

Former Reformation COO Peter LaBore became Vuori's first chief operating officer, with Andy Lawrence as its first vice president of international, as the brand prepared to expand abroad.

SoftBank's Vision Fund 2 put $400 million into Vuori at a $4 billion valuation, one of the largest investments in a private apparel company, to fund international expansion and 100 US stores.

Alo Yoga's first international store opened at Bay and Bloor in Toronto, in the multi-level space where Gap used to trade.

Alo Yoga's first store in Mexico and Latin America, a 400 m² shop on the ground floor of Mexico City's Artz Pedregal mall.

Alo Yoga's first footwear, a unisex vegan-leather lifestyle sneaker with a high-rebound recovery insole, went on sale online and sold out its first drop in 30 minutes.

Alo Yoga's first store in Britain and Europe: a 4,321 sq ft, two-level shop at 33 King's Road in Chelsea.

Alo Yoga named Blackpink's Jisoo the face of its spring 2024 collection, her first campaign for the brand and the start of a partnership that later produced her own sneakers.

Alo Yoga's first UAE store, run with franchise partner Alshaya Group: an 833 m² flagship in The Dubai Mall with an organic beverage bar and a yoga terrace.

Alo's first performance shoe, a $185 unisex runner with a dual-density midsole and heel clip, went on sale online and in its US stores, backed by a campaign with Joe Burrow.

An $825 million secondary tender offer led by General Atlantic and Stripes valued Vuori at $5.5 billion, up from $4 billion in 2021, with General Atlantic's Andrew Ferrer joining the board.

Alo Yoga's first store in Ireland: a 6,738 sq ft shop at 62 Grafton Street, opened with a run of yoga, Pilates, boxing and run-club classes.

Alo Yoga's first store in the Netherlands, a 185 m² shop on Wolvenstraat in Amsterdam's Nine Streets, ahead of a 650 m² flagship on P.C. Hooftstraat.

Alo's third shoe, a slim suede sneaker named for Sunset Boulevard with a recovery-foam insole, went on sale for $225 in black and sand.

Kendall Jenner returned to Alo for its fall 2025 campaign, shot at Amangiri in Utah, with a 10-piece Core capsule she picked herself - the first of four drops.

A 19-piece men's, women's and accessories capsule with the Los Angeles grocer, each piece named after an Erewhon store, priced $34 to $248 and sold online in North America and in select stores in five markets.

Alo's first store in Australia: a 315 m² 'sanctuary' at Chatswood Chase on Sydney's Lower North Shore, opposite Lululemon.

Bella Hadid starred in Alo's pre-fall 2026 campaign, shot around Los Angeles by Mert & Marcus, wearing the brand's new performance layers and Trail sneaker.

Kylie Jenner starred in an Alo campaign shot by Mert & Marcus for the launch of its Pink Marshmallow colour drop, framed around private moments of wellness.

Alo Yoga's second Sydney store, a 700 m² two-level shop at Westfield Bondi Junction, is due by the end of 2026.