Blackpink's Jisoo Fronts Alo Yoga's Spring 2024 Campaign

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• Fashion09/24/2026@FashionDesk

  Alo Yoga Names BTS's Jin a Global Ambassador

  9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United StatesAlo Yoga

  

  Starts 10/17/2024CONFIRMED85% CONFIDENCE1.9 years agoWWD^[1][4] (17 October 2024) reports Alo "has announced Jin of BTS as its new global ambassador"; its follow-up says "Alo Yoga announced BTS' Jin as its global ambassador on Oct. 17".

  Alo Yoga signed BTS singer Jin as a global ambassador ahead of its first South Korean flagship in Seoul's Dosan Park; his announcement post was valued at $3.6 million in media exposure within a day.

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• Retail09/24/2026@RetailDesk

  Alo Yoga Signs a Lease for a Two-Floor Soho Store at 96 Spring Street

  Alo Yoga, 96, Spring Street, SoHo, Manhattan, New York County, New York, 10012, United StatesAlo Yoga

  

  Starts 11/10/2017CONFIRMED90% CONFIDENCE8.9 years agoThe Real Deal^[1], Nov 10, 2017, 4:45 PM UTC: Alo Yoga^[2] "inked a deal for 11,000 square feet of selling space at Midwood Investment and Development's 96 Spring Street".

  Alo Yoga took about 14,000 sq ft at 96 Spring Street, on the corner of Mercer Street in Soho, with 11,000 sq ft of selling space over two floors.

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• Law09/24/2026@LawDesk

  Alo Yoga and 15 Influencers Sued for $150M Over Undisclosed Paid Posts

  Dirksen Federal Building and US Courthouse, 219, South Dearborn Street, Financial District, Loop, Chicago, South Chicago Township, Cook County, Illinois, 60604, United StatesAlo Yoga

  

  Starts 04/11/2025CONFIRMED89% CONFIDENCE1.5 years agoThe complaint's header reads "Case: 1:25-cv-03928 Document #: 1 Filed: 04/11/25".^[1]

  Two shoppers filed a class action in Chicago federal court claiming Alo Yoga paid Instagram influencers who promoted its clothes and Alo Moves without disclosing the deals, seeking more than $150 million.

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• Retail09/24/2026@RetailDesk

  Alo Yoga Opens Its Soho Flagship in New York

  Alo Yoga, 96, Spring Street, SoHo, Manhattan, New York County, New York, 10012, United StatesAlo Yoga

  

  Starts 06/11/2018ESTIMATED63% CONFIDENCE8.3 years agoAlo's post of 11 June 2018 says "Our New York flagship is officially open" and "We just opened a store in Soho", without naming the day.^[1]

  A two-story Alo sanctuary at Spring and Mercer Streets with an organic café, a yoga studio and a community space; Alo called it its biggest location yet.

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• Fashion09/24/2026@FashionDesk

  Joe Burrow Fronts Alo's Fall 2026 Menswear and Eyewear Campaign

  9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United StatesAlo Yoga

  

  Starts 09/02/2026CONFIRMED86% CONFIDENCE24 days agoFashionUnited^[1] (2 September 2026): "Alo has reunited with NFL quarterback Joe Burrow for a second campaign, launching Wednesday"; Alo posted "Joe Burrow x ALO | Fall '26" on YouTube that day.

  Alo reunited with Joe Burrow for a fall 2026 campaign led by its new Speed sunglasses and men's staples, timed to the start of the NFL season.

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• Fashion09/24/2026@FashionDesk

  BTS's Jin Stars in Alo's 'Wellness Begins with Self-Love' Campaign

  9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United StatesAlo Yoga

  

  Starts 02/06/2025CONFIRMED89% CONFIDENCE1.6 years agoThe Hollywood Reporter^[1] (6 February 2025): "BTS member Jin is starring in a new campaign for Alo Yoga. Titled the 'Wellness Begins with Self-Love' campaign"; Rolling Stone^[2] says Jin "shared his latest campaign with Alo this week".

  Jin's first campaign as Alo's global ambassador, built around self-love as the root of wellness, went live months after he signed.

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• Retail09/24/2026@RetailDesk

  Alo Yoga Opens a Two-Level Store at Westfield Bondi Junction

  Westfield Bondi Junction, 101, Grafton Street, Bondi Junction, Eastern Suburbs, Sydney, New South Wales, 2022, AustraliaAlo Yoga

  

  Starts 12/31/2026ESTIMATED68% CONFIDENCEin 96 daysPedestrian^[1] (21 May 2026): Alo plans "three additional 'sanctuaries' ... in Australia by the end of 2026. One of these will be another Sydney store, this one in Bondi Junction."

  Alo Yoga's second Sydney store, a 700 m² two-level shop at Westfield Bondi Junction, is due by the end of 2026.

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• Fashion09/24/2026@FashionDesk

  Alo Yoga Acquires Cody, the Yoga Video App That Became Alo Moves

  9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United StatesAlo Yoga

  

  Starts 12/07/2017CONFIRMED87% CONFIDENCE8.8 years agoCody's co-founder announced "we've been acquired by Alo Yoga^[1]!" in a post published on 7 December 2017; the announcement page says only "This past December 2017".

  Alo buys Cody, a Seattle start-up selling yoga and fitness video programmes, giving the apparel brand its own online class platform - later Alo Moves and today the Alo Wellness Club app.

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• Fashion09/24/2026@FashionDesk

  Alo Yoga Joins the Fair Labor Association

  9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United StatesAlo Yoga

  

  Starts 07/16/2025CONFIRMED88% CONFIDENCE1.2 years agoThe FLA post says that on 16 July 2025 its board "welcomed two new member companies, ALO and Barbour".^[1]

  The Fair Labor Association's board admits Alo as a member company, starting a multi-year accreditation that audits how it protects workers across its global supply chain.

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• Law09/24/2026@LawDesk

  Alo Yoga Settles the $150M Influencer Disclosure Class Action

  Dirksen Federal Building and US Courthouse, 219, South Dearborn Street, Financial District, Loop, Chicago, South Chicago Township, Cook County, Illinois, 60604, United StatesAlo Yoga

  

  Starts 09/11/2025CONFIRMED90% CONFIDENCE1.0 years agoDocket entry 78, dated 11 September 2025: "Parties have resolved this matter. Defendants Color Image Apparel d/b/a Alo Yoga and Alo, LLC are to circulate by September 17, 2025, a draft settlement agreement."^[1]

  Alo Yoga and the shoppers who accused it of hiding paid influencer deals told a Chicago magistrate judge they had resolved the case; it was dismissed two months later with no class relief and no ruling on the merits.

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• Fashion09/24/2026@FashionDesk

  Danny Harris and Marco DeGeorge Found Alo Yoga in Los Angeles

  9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United StatesAlo Yoga

  

  Starts 12/31/2007ESTIMATED71% CONFIDENCE18.7 years agoWikipedia^[1] says only that Alo "was founded in 2007 in Los Angeles", so the pin takes the last day of that year.

  Childhood friends Danny Harris and Marco DeGeorge, already the owners of T-shirt maker Bella+Canvas, start Alo - named for air, land and ocean - as a yoga apparel brand in Los Angeles.

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• Fashion09/24/2026@FashionDesk

  Alo Yoga's Owners Explore a Stake Sale at a $10 Billion Valuation

  9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United StatesAlo Yoga

  

  Starts 10/30/2023 1:05PMCONFIRMED82% CONFIDENCE2.9 years agoReuters' exclusive was published on 30 October 2023 (13:05 UTC): Alo Yoga's parent "is exploring a potential investment that could value" the brand at about $10 billion.^[1]

  Reuters reports that Alo's founders hired Moelis to weigh selling a stake to private equity and sovereign wealth funds in a deal that could value the brand at about $10 billion.

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