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BTS's Jin Stars in Alo's 'Wellness Begins with Self-Love' Campaign
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United StatesAlo Yoga
CONFIRMED89% CONFIDENCE1.6 years agoThe Hollywood Reporter[1] (6 February 2025): "BTS member Jin is starring in a new campaign for Alo Yoga. Titled the 'Wellness Begins with Self-Love' campaign"; Rolling Stone[2] says Jin "shared his latest campaign with Alo this week".Jin's first campaign as Alo's global ambassador, built around self-love as the root of wellness, went live months after he signed.0.85Alo Names Chinese Actor Wang Yibo a Global Brand Ambassador
CONFIRMED82% CONFIDENCE17 days agoWWD's[1] exclusive (published 01:30 UTC on 8 September 2026) says Alo "has named Chinese actor, singer and racer Wang Yibo its latest global brand ambassador"; Alo posted "Wang Yibo x ALO" on YouTube the same day.Alo signed actor, singer and racing driver Wang Yibo, who has more than 41 million Weibo followers, as a global ambassador weeks after opening its Tmall store in China.0.70FTC Closes Referral Over Alo Yoga's Undisclosed Instagram Ambassador Posts
Federal Trade Commission, 600, Pennsylvania Avenue Northwest, Ward 2, Washington, District of Columbia, 20580, United States
CONFIRMED90% CONFIDENCE7.3 years agoThe FTC's[1][2] public-statement page is dated "June 20, 2019" and the letter itself is dated "June 20, 2019".The FTC said no further action was warranted after the ad industry's self-regulator referred Alo Yoga for Instagram posts by "ambassadors" who got free products but did not disclose it, once Alo agreed to cooperate.0.68Danny Harris and Marco DeGeorge Found Alo Yoga in Los Angeles
ESTIMATED71% CONFIDENCE18.7 years agoWikipedia[1] says only that Alo "was founded in 2007 in Los Angeles", so the pin takes the last day of that year.Childhood friends Danny Harris and Marco DeGeorge, already the owners of T-shirt maker Bella+Canvas, start Alo - named for air, land and ocean - as a yoga apparel brand in Los Angeles.0.68Alo Yoga Opens Its 10,000 sq ft London Flagship on Regent Street
alo, Beak Street, Soho, City of Westminster, Greater London, England, W1B 5SJ, United Kingdom
CONFIRMED85% CONFIDENCE2.1 years agoDrapers, 1 August 2024: Alo Yoga[2] "opened a 10,000 sq ft flagship store on London's Regent Street today (1 August)".A 10,000 sq ft Alo flagship at 150 Regent Street with two floors of shop and Alo's first gym and wellness club in the UK.0.65Blackpink's Jisoo Fronts Alo Yoga's Spring 2024 Campaign
CONFIRMED89% CONFIDENCE2.7 years agoAlo published "Alo x Jisoo | Spring 2024" on its YouTube[4] channel on 17 January 2024, and The Hollywood Reporter[3] says the campaign "first dropped in mid-January on Instagram".Alo Yoga named Blackpink's Jisoo the face of its spring 2024 collection, her first campaign for the brand and the start of a partnership that later produced her own sneakers.0.65Alo Yoga Opens Its First Store Outside the US on Toronto's Bloor Street
CONFIRMED85% CONFIDENCE4.1 years agoAn Alo representative told Curiocity[1][4] "the Bloor store will open on September 2, 2022"; Retail Insider[3] reported the first Canadian store open on 5 September 2022.Alo Yoga's first international store opened at Bay and Bloor in Toronto, in the multi-level space where Gap used to trade.0.65Alo Yoga's Founders Agree to Sell Bella+Canvas to SanMar
825, South Vail Avenue, Montebello, Los Angeles County, California, 90640, United StatesBella+Canvas
CONFIRMED86% CONFIDENCE130 days agoASI, dated 18 May 2026: SanMar "has reached an agreement to acquire BELLA+CANVAS, the companies have announced"; PPAI[4] says the announcement came late on Monday (18 May).Danny Harris and Marco DeGeorge agree to sell Bella+Canvas, the blank T-shirt business they started in 1992 and ran beside Alo, to wholesaler SanMar, leaving Alo as their main brand.0.64Alo Yoga and 15 Influencers Sued for $150M Over Undisclosed Paid Posts
CONFIRMED89% CONFIDENCE1.5 years agoThe complaint's header reads "Case: 1:25-cv-03928 Document #: 1 Filed: 04/11/25".[1]Two shoppers filed a class action in Chicago federal court claiming Alo Yoga paid Instagram influencers who promoted its clothes and Alo Moves without disclosing the deals, seeking more than $150 million.0.64Alo Yoga Acquires Cody, the Yoga Video App That Became Alo Moves
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
CONFIRMED87% CONFIDENCE8.8 years agoCody's co-founder announced "we've been acquired by Alo Yoga[1]!" in a post published on 7 December 2017; the announcement page says only "This past December 2017".Alo buys Cody, a Seattle start-up selling yoga and fitness video programmes, giving the apparel brand its own online class platform - later Alo Moves and today the Alo Wellness Club app.0.64Alo Yoga Opens Its First UK and European Store on London's King's Road
33, King's Road, Chelsea, Royal Borough of Kensington and Chelsea, Greater London, England, SW3 4UG, United Kingdom
CONFIRMED85% CONFIDENCE2.9 years agoTheIndustry.fashion[1]: Alo Yoga[2] "is opening its first UK store at 33 King's Road in London on 17 November 2023"; Drapers later said it opened the King's Road shop "last November".Alo Yoga's first store in Britain and Europe: a 4,321 sq ft, two-level shop at 33 King's Road in Chelsea.0.62Alo Yoga Opens Its Champs-Élysées Flagship in Paris
92, Avenue des Champs-Élysées, Quartier du Faubourg-du-Roule, 8th Arrondissement of Paris, Paris, Ile-de-France, Metropolitan France, 75008, France
DELAYED~9 months late62% CONFIDENCEin 97 daysSwipe Up (18 May 2026): "Le vrai lancement français aura lieu à Paris, 2 120 mètres carrés au 92 avenue des Champs-Élysées", with shoppers passing "la boutique des Champs-Élysées" in September; no date has been announced since.[1]Alo Yoga's first Paris store, a 2,120 m² flagship in the former Zara unit at 92 avenue des Champs-Élysées, promised for early 2026 and still unopened.0.62
