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Reuters reports that Alo's founders hired Moelis to weigh selling a stake to private equity and sovereign wealth funds in a deal that could value the brand at about $10 billion.

Alo Yoga named Blackpink's Jisoo the face of its spring 2024 collection, her first campaign for the brand and the start of a partnership that later produced her own sneakers.

Alo's first performance shoe, a $185 unisex runner with a dual-density midsole and heel clip, went on sale online and in its US stores, backed by a campaign with Joe Burrow.

Alo Yoga signed BTS singer Jin as a global ambassador ahead of its first South Korean flagship in Seoul's Dosan Park; his announcement post was valued at $3.6 million in media exposure within a day.

Jin's first campaign as Alo's global ambassador, built around self-love as the root of wellness, went live months after he signed.

The Fair Labor Association's board admits Alo as a member company, starting a multi-year accreditation that audits how it protects workers across its global supply chain.

Alo's third shoe, a slim suede sneaker named for Sunset Boulevard with a recovery-foam insole, went on sale for $225 in black and sand.

Kendall Jenner returned to Alo for its fall 2025 campaign, shot at Amangiri in Utah, with a 10-piece Core capsule she picked herself - the first of four drops.

Cincinnati Bengals quarterback Joe Burrow starred in Alo's Conquer campaign for its men's high-intensity training line, which went live on Alo's site for a run through 19 September.

Alo rebrands its Alo Moves streaming platform as Alo Wellness Club, tying the app of more than 3,000 on-demand classes to its in-person Wellness Clubs in Los Angeles, New York and Seoul.

Alo moved into luxury accessories with four Florence-made calfskin and suede bags priced $1,200 to $3,600, sold in limited numbers through 23 of its stores.

A limited Recovery Mode sneaker reworked with NBA All-Star Jimmy Butler, Alo's first footwear collaboration, went on sale for $275 online and at three Alo stores.

Blackpink's Jisoo designed a special-edition pink suede Alo Sunset Sneaker with Shumon star charms and a hidden 103 label for her birthday, sold for $275 worldwide.

Alo removes the paywall from its Alo Wellness Club app, formerly the $12-a-month Alo Moves, opening its full library of classes and programmes free to members of its Alo Access loyalty programme.

A second Jisoo-designed edition of Alo's Sunset Sneaker, in a neutral caramel suede she picked, went on sale for $275.

Alo hires Benedetta Petruzzo, managing director of Christian Dior Couture and earlier CEO of Miu Miu, into a new role running its business outside the US alongside co-CEOs Danny Harris and Marco DeGeorge.

For International Women's Day Alo runs 270 free Pilates, yoga, meditation and sound-bath classes with more than 100 women-owned studios in nine countries, as the Alo Foundation backs The Mental Health Coalition.

Alo's fourth sneaker, a $295 multi-terrain trail shoe with an oversized lugged sole and speed lacing, went on sale worldwide with a campaign starring boxer Ben Whittaker.

Alo moved into eyewear with six genderless Japanese-made sunglasses styles priced $250 to $375, launched with a Miami-shot campaign starring Lila Moss and Amelia Gray.

Bella Hadid starred in Alo's pre-fall 2026 campaign, shot around Los Angeles by Mert & Marcus, wearing the brand's new performance layers and Trail sneaker.

Kylie Jenner starred in an Alo campaign shot by Mert & Marcus for the launch of its Pink Marshmallow colour drop, framed around private moments of wellness.

Alo reunited with Joe Burrow for a fall 2026 campaign led by its new Speed sunglasses and men's staples, timed to the start of the NFL season.

Alo signed actor, singer and racing driver Wang Yibo, who has more than 41 million Weibo followers, as a global ambassador weeks after opening its Tmall store in China.

Alo's second luxury bag collection adds a new Unwind Cinch silhouette, laser-cut leather mesh versions and its first wallets and card holders.