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Alo Renames Its Alo Moves App the Alo Wellness Club
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United StatesAlo Yoga
CONFIRMED82% CONFIDENCE1.1 years agoAthletech News[1], 3 September 2025: Alo "is rebranding its digital platform, formerly known as Alo Moves, to Alo Wellness Club"; the pin is that announcement.Alo rebrands its Alo Moves streaming platform as Alo Wellness Club, tying the app of more than 3,000 on-demand classes to its in-person Wellness Clubs in Los Angeles, New York and Seoul.0.73Alo Holds Free Women's Day Classes With 100 Women-Owned Studios
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
CONFIRMED85% CONFIDENCE200 days agoAlo's blog: "On March 8, ALO Regent Street, ALO Miami Design District, and ALO Fashion Island are hosting fireside chats" and it launches "our biggest community initiative to date on International Women's Day".[1]For International Women's Day Alo runs 270 free Pilates, yoga, meditation and sound-bath classes with more than 100 women-owned studios in nine countries, as the Alo Foundation backs The Mental Health Coalition.0.69Alo Yoga Acquires Cody, the Yoga Video App That Became Alo Moves
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
CONFIRMED87% CONFIDENCE8.8 years agoCody's co-founder announced "we've been acquired by Alo Yoga[1]!" in a post published on 7 December 2017; the announcement page says only "This past December 2017".Alo buys Cody, a Seattle start-up selling yoga and fitness video programmes, giving the apparel brand its own online class platform - later Alo Moves and today the Alo Wellness Club app.0.68FTC Closes Referral Over Alo Yoga's Undisclosed Instagram Ambassador Posts
Federal Trade Commission, 600, Pennsylvania Avenue Northwest, Ward 2, Washington, District of Columbia, 20580, United States
CONFIRMED90% CONFIDENCE7.3 years agoThe FTC's[1][2] public-statement page is dated "June 20, 2019" and the letter itself is dated "June 20, 2019".The FTC said no further action was warranted after the ad industry's self-regulator referred Alo Yoga for Instagram posts by "ambassadors" who got free products but did not disclose it, once Alo agreed to cooperate.0.66Alo Yoga Takes Crypto Payments and Offers Staff Crypto Paychecks
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
CONFIRMED90% CONFIDENCE4.3 years agoRetail Dive[1], 22 June 2022: Alo Yoga "now accepts cryptocurrency as payment for online purchases, according to a press release shared with Retail Dive".Alo starts accepting cryptocurrency for online orders and lets employees have all or part of their pay deposited into crypto wallets with no conversion fees.0.66Alo Yoga Joins the Fair Labor Association
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
CONFIRMED88% CONFIDENCE1.2 years agoThe FLA post says that on 16 July 2025 its board "welcomed two new member companies, ALO and Barbour".[1]The Fair Labor Association's board admits Alo as a member company, starting a multi-year accreditation that audits how it protects workers across its global supply chain.0.62Alo Yoga's Owners Explore a Stake Sale at a $10 Billion Valuation
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
CONFIRMED82% CONFIDENCE2.9 years agoReuters' exclusive was published on 30 October 2023 (13:05 UTC): Alo Yoga's parent "is exploring a potential investment that could value" the brand at about $10 billion.[1]Reuters reports that Alo's founders hired Moelis to weigh selling a stake to private equity and sovereign wealth funds in a deal that could value the brand at about $10 billion.0.60Aldi Nord and Aldi Süd Reject App Discounts: One Price for All
CONFIRMED88% CONFIDENCE66 days agoAldi Nord's[1] press list dates the release "20.07.2026 – ALDI setzt auf den besten Preis für alle und verzichtet deshalb auf App-Rabatte".Aldi Nord and Aldi Süd said they will not offer app-only coupons or loyalty prices, launching ad campaigns that pitch the same shelf price for every shopper against rivals' bonus apps.0.60BTS's Jin Stars in Alo's 'Wellness Begins with Self-Love' Campaign
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
CONFIRMED89% CONFIDENCE1.6 years agoThe Hollywood Reporter[1] (6 February 2025): "BTS member Jin is starring in a new campaign for Alo Yoga. Titled the 'Wellness Begins with Self-Love' campaign"; Rolling Stone[2] says Jin "shared his latest campaign with Alo this week".Jin's first campaign as Alo's global ambassador, built around self-love as the root of wellness, went live months after he signed.0.60Alo Yoga Launches Its First Skincare Line, the Alo Glow System
CONFIRMED82% CONFIDENCE5.8 years agoGlossy[1], 8 Dec 2020: Alo Yoga[2][3] "launched its beauty line on Tuesday in nine Alo Yoga stores and on the brand's site".Alo moves into beauty with the gender-neutral Glow System, seven amla-based face and body products sold in nine Alo stores and online, ahead of a Nordstrom roll-out on 1 January.0.59Alo Yoga Opens Its 10,000 sq ft London Flagship on Regent Street
alo, Beak Street, Soho, City of Westminster, Greater London, England, W1B 5SJ, United Kingdom
CONFIRMED85% CONFIDENCE2.1 years agoDrapers, 1 August 2024: Alo Yoga[2] "opened a 10,000 sq ft flagship store on London's Regent Street today (1 August)".A 10,000 sq ft Alo flagship at 150 Regent Street with two floors of shop and Alo's first gym and wellness club in the UK.0.59Danny Harris and Marco DeGeorge Found Alo Yoga in Los Angeles
ESTIMATED71% CONFIDENCE18.7 years agoWikipedia[1] says only that Alo "was founded in 2007 in Los Angeles", so the pin takes the last day of that year.Childhood friends Danny Harris and Marco DeGeorge, already the owners of T-shirt maker Bella+Canvas, start Alo - named for air, land and ocean - as a yoga apparel brand in Los Angeles.0.59