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Alo Yoga and 15 Influencers Sued for $150M Over Undisclosed Paid Posts
CONFIRMED89% CONFIDENCE1.5 years agoThe complaint's header reads "Case: 1:25-cv-03928 Document #: 1 Filed: 04/11/25".[1]Two shoppers filed a class action in Chicago federal court claiming Alo Yoga paid Instagram influencers who promoted its clothes and Alo Moves without disclosing the deals, seeking more than $150 million.0.73Alo Yoga Acquires Cody, the Yoga Video App That Became Alo Moves
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United StatesAlo Yoga
CONFIRMED87% CONFIDENCE8.8 years agoCody's co-founder announced "we've been acquired by Alo Yoga[1]!" in a post published on 7 December 2017; the announcement page says only "This past December 2017".Alo buys Cody, a Seattle start-up selling yoga and fitness video programmes, giving the apparel brand its own online class platform - later Alo Moves and today the Alo Wellness Club app.0.72Alo Yoga's Owners Explore a Stake Sale at a $10 Billion Valuation
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
CONFIRMED82% CONFIDENCE2.9 years agoReuters' exclusive was published on 30 October 2023 (13:05 UTC): Alo Yoga's parent "is exploring a potential investment that could value" the brand at about $10 billion.[1]Reuters reports that Alo's founders hired Moelis to weigh selling a stake to private equity and sovereign wealth funds in a deal that could value the brand at about $10 billion.0.72Alo Yoga Joins the Fair Labor Association
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
CONFIRMED88% CONFIDENCE1.2 years agoThe FLA post says that on 16 July 2025 its board "welcomed two new member companies, ALO and Barbour".[1]The Fair Labor Association's board admits Alo as a member company, starting a multi-year accreditation that audits how it protects workers across its global supply chain.0.71FTC Closes Referral Over Alo Yoga's Undisclosed Instagram Ambassador Posts
Federal Trade Commission, 600, Pennsylvania Avenue Northwest, Ward 2, Washington, District of Columbia, 20580, United States
CONFIRMED90% CONFIDENCE7.3 years agoThe FTC's[1][2] public-statement page is dated "June 20, 2019" and the letter itself is dated "June 20, 2019".The FTC said no further action was warranted after the ad industry's self-regulator referred Alo Yoga for Instagram posts by "ambassadors" who got free products but did not disclose it, once Alo agreed to cooperate.0.69Alo Makes Its Alo Wellness Club App Free, Dropping Subscriptions
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
CONFIRMED83% CONFIDENCE275 days agoAthletech News[1], 23 December 2025: Alo "has officially re-launched its Alo Moves app as Alo Wellness Club, eliminating all subscription paywalls"; the pin is that announcement.Alo removes the paywall from its Alo Wellness Club app, formerly the $12-a-month Alo Moves, opening its full library of classes and programmes free to members of its Alo Access loyalty programme.0.68Alo Yoga Buys the La Peer Building for $90 Million as Its Next Headquarters
8942, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90211, United States
ESTIMATED63% CONFIDENCE307 days agoCommercial Observer[1] reported on 21 November 2025 that "Alo Yoga paid $90 million for the La Peer Building"; the closing date is not given, so the pin takes the report's day.Alo pays $90 million, about $1,085 a square foot, for the vacant 82,886-square-foot La Peer Building at 8942 Wilshire Boulevard to become its new Beverly Hills headquarters.$90M0.67Alo Holds Free Women's Day Classes With 100 Women-Owned Studios
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
CONFIRMED85% CONFIDENCE200 days agoAlo's blog: "On March 8, ALO Regent Street, ALO Miami Design District, and ALO Fashion Island are hosting fireside chats" and it launches "our biggest community initiative to date on International Women's Day".[1]For International Women's Day Alo runs 270 free Pilates, yoga, meditation and sound-bath classes with more than 100 women-owned studios in nine countries, as the Alo Foundation backs The Mental Health Coalition.0.67Alo Yoga Names BTS's Jin a Global Ambassador
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
CONFIRMED85% CONFIDENCE1.9 years agoWWD[1][4] (17 October 2024) reports Alo "has announced Jin of BTS as its new global ambassador"; its follow-up says "Alo Yoga announced BTS' Jin as its global ambassador on Oct. 17".Alo Yoga signed BTS singer Jin as a global ambassador ahead of its first South Korean flagship in Seoul's Dosan Park; his announcement post was valued at $3.6 million in media exposure within a day.0.66Alo Yoga's Founders Agree to Sell Bella+Canvas to SanMar
825, South Vail Avenue, Montebello, Los Angeles County, California, 90640, United StatesBella+Canvas
CONFIRMED86% CONFIDENCE129 days agoASI, dated 18 May 2026: SanMar "has reached an agreement to acquire BELLA+CANVAS, the companies have announced"; PPAI[4] says the announcement came late on Monday (18 May).Danny Harris and Marco DeGeorge agree to sell Bella+Canvas, the blank T-shirt business they started in 1992 and ran beside Alo, to wholesaler SanMar, leaving Alo as their main brand.0.66Danny Harris and Marco DeGeorge Found Alo Yoga in Los Angeles
ESTIMATED71% CONFIDENCE18.7 years agoWikipedia[1] says only that Alo "was founded in 2007 in Los Angeles", so the pin takes the last day of that year.Childhood friends Danny Harris and Marco DeGeorge, already the owners of T-shirt maker Bella+Canvas, start Alo - named for air, land and ocean - as a yoga apparel brand in Los Angeles.0.66Alo Yoga Signs a Lease for a Two-Floor Soho Store at 96 Spring Street
Alo Yoga, 96, Spring Street, SoHo, Manhattan, New York County, New York, 10012, United States
CONFIRMED90% CONFIDENCE8.9 years agoThe Real Deal[1], Nov 10, 2017, 4:45 PM UTC: Alo Yoga[2] "inked a deal for 11,000 square feet of selling space at Midwood Investment and Development's 96 Spring Street".Alo Yoga took about 14,000 sq ft at 96 Spring Street, on the corner of Mercer Street in Soho, with 11,000 sq ft of selling space over two floors.0.65