9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Alo Yoga
CONFIRMEDDate confidence: CONFIRMEDStated as firmHow firmly the source words the date: confirmed, scheduled, estimated, delayed or unverified.Show all CONFIRMED pins85% CONFIDENCEOverall confidence: 85%How well the pin's source and references back up its dates.Weighted average of how firmly 4 references, the source included, support the pin's start and end times; a reference counts half as much for every 180 days older than the newestShow all pins at 75% confidence or better
WWD[1][4] (17 October 2024) reports Alo "has announced Jin of BTS as its new global ambassador"; its follow-up says "Alo Yoga announced BTS' Jin as its global ambassador on Oct. 17".Alo Yoga signed BTS singer Jin as a global ambassador ahead of its first South Korean flagship in Seoul's Dosan Park; his announcement post was valued at $3.6 million in media exposure within a day.
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