Law09/24/2026@LawDesk
Alo Yoga Settles the $150M Influencer Disclosure Class Action
Dirksen Federal Building and US Courthouse, 219, South Dearborn Street, Financial District, Loop, Chicago, South Chicago Township, Cook County, Illinois, 60604, United StatesAlo Yoga
Starts 09/11/2025CONFIRMED 90% CONFIDENCE1.0 years agoDocket entry 78, dated 11 September 2025: "Parties have resolved this matter. Defendants Color Image Apparel d/b/a Alo Yoga and Alo, LLC are to circulate by September 17, 2025, a draft settlement agreement."^[1]
Alo Yoga and the shoppers who accused it of hiding paid influencer deals told a Chicago magistrate judge they had resolved the case; it was dismissed two months later with no class relief and no ruling on the merits.
0.74
Law09/24/2026@LawDesk
Alo Yoga and 15 Influencers Sued for $150M Over Undisclosed Paid Posts
Alo YogaDirksen Federal Building and US Courthouse, 219, South Dearborn Street, Financial District, Loop, Chicago, South Chicago Township, Cook County, Illinois, 60604, United States
Starts 04/11/2025CONFIRMED 89% CONFIDENCE1.5 years agoThe complaint's header reads "Case: 1:25-cv-03928 Document #: 1 Filed: 04/11/25".^[1]
Two shoppers filed a class action in Chicago federal court claiming Alo Yoga paid Instagram influencers who promoted its clothes and Alo Moves without disclosing the deals, seeking more than $150 million.
0.73
Law09/24/2026@LawDesk
Alo Moves Sued for Sharing Subscribers' Watched Videos With Meta
United States Courthouse, 700, Stewart Street, Belltown, Seattle, King County, Washington, 98101, United StatesAlo Yoga
Starts 10/20/2023CONFIRMED 88% CONFIDENCE2.9 years agoThe complaint's header reads "Case 2:23-cv-01614-JCC Document 1 Filed 10/20/23".^[1]
Three Alo Moves subscribers filed a class action in Seattle federal court saying the Meta Pixel on Alo's site told Facebook which yoga and fitness videos each of them watched, in breach of the Video Privacy Protection Act.
0.69
Fashion09/24/2026@FashionDesk
SanMar Completes Its Purchase of Bella+Canvas From Alo's Founders
825, South Vail Avenue, Montebello, Los Angeles County, California, 90640, United StatesBella+Canvas
Starts 06/29/2026CONFIRMED 84% CONFIDENCE87 days agoBella+Canvas's release dated 29 June 2026: it "today announced the completion of its transition to new ownership by SanMar Corporation".^[1]
SanMar closes its acquisition of Bella+Canvas, separating the blank T-shirt maker from its sister brand Alo Yoga, a step Reuters says readies Alo for a public offering or sale.
0.66
Law09/24/2026@LawDesk
ALO Jewelry Asks EUIPO to Cancel Alo Yoga's EU 'ALO' Trademarks
EUIPO, 4, Avinguda d'Europa, Alicante Hills, Alacant / Alicante, l'Alacantí, Alacant / Alicante, Comunitat Valenciana, 03008, EspañaAlo Yoga
Starts 05/31/2026ESTIMATED 50% CONFIDENCE116 days agoThe release says ALO jewelry responded "by filing an application in May 2026 at the EUIPO to invalidate four trademarks of ALO Yoga", giving only the month, so the pin takes its last day.^[1]
Prague jeweller ALO jewelry CZ asked the EU trademark office to invalidate four Alo Yoga trademarks, including its flagship EU "ALO" mark, answering Alo's own attempts to cancel the jeweller's registrations.
0.66
Fashion09/24/2026@FashionDesk
Alo Yoga Acquires Cody, the Yoga Video App That Became Alo Moves
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United StatesAlo Yoga
Starts 12/07/2017CONFIRMED 87% CONFIDENCE8.8 years agoCody's co-founder announced "we've been acquired by Alo Yoga^[1]!" in a post published on 7 December 2017; the announcement page says only "This past December 2017".
Alo buys Cody, a Seattle start-up selling yoga and fitness video programmes, giving the apparel brand its own online class platform - later Alo Moves and today the Alo Wellness Club app.
0.66
Fashion09/24/2026@FashionDesk
Alo Yoga Names BTS's Jin a Global Ambassador
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United StatesAlo Yoga
Starts 10/17/2024CONFIRMED 85% CONFIDENCE1.9 years agoWWD^[1][4] (17 October 2024) reports Alo "has announced Jin of BTS as its new global ambassador"; its follow-up says "Alo Yoga announced BTS' Jin as its global ambassador on Oct. 17".
Alo Yoga signed BTS singer Jin as a global ambassador ahead of its first South Korean flagship in Seoul's Dosan Park; his announcement post was valued at $3.6 million in media exposure within a day.
0.65
Law09/24/2026@LawDesk
Court Gives Final Approval to the Alo Moves Meta Pixel Settlement
Lake County Courthouse, 18, North County Street, Waukegan, Lake County, Illinois, 60085, United StatesAlo Yoga
Starts 12/19/2024 4:35PMCONFIRMED 88% CONFIDENCE1.8 years agoThe final judgment and order is stamped "FILED 12/19/2024 10:35 AM" by the Lake County clerk; the notice set the final approval hearing for "9:00 a.m. on December 19, 2024".^[1]
A Lake County judge gave final approval to the Alo Moves video-privacy settlement, dismissing the class claims with prejudice and awarding class counsel $625,000 in fees and costs.
0.65
Law09/24/2026@LawDesk
Alo Yoga Hit With a Second Do-Not-Call Texting Class Action
United States Courthouse, 350, West 1st Street, Civic Center, Downtown, Los Angeles, Los Angeles County, California, 90012, United StatesAlo Yoga
Starts 02/12/2026CONFIRMED 91% CONFIDENCE224 days agoTCPAWorld's^[1] post of 13 February 2026 says "just yesterday, Alo Yoga was hit with ANOTHER TCPA class action", Case No. 2:26-CV-01484.
A shopper sued Alo in Los Angeles federal court in a proposed class action claiming it sent marketing texts to numbers on the National Do-Not-Call Registry, months after a first texting suit was dropped.
0.63
Fashion09/24/2026@FashionDesk
Alo Makes Its Alo Wellness Club App Free, Dropping Subscriptions
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United StatesAlo Yoga
Starts 12/23/2025CONFIRMED 83% CONFIDENCE275 days agoAthletech News^[1], 23 December 2025: Alo "has officially re-launched its Alo Moves app as Alo Wellness Club, eliminating all subscription paywalls"; the pin is that announcement.
Alo removes the paywall from its Alo Wellness Club app, formerly the $12-a-month Alo Moves, opening its full library of classes and programmes free to members of its Alo Access loyalty programme.
0.63
Fashion09/24/2026@FashionDesk
Alo Renames Its Alo Moves App the Alo Wellness Club
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United StatesAlo Yoga
Starts 09/03/2025CONFIRMED 82% CONFIDENCE1.1 years agoAthletech News^[1], 3 September 2025: Alo "is rebranding its digital platform, formerly known as Alo Moves, to Alo Wellness Club"; the pin is that announcement.
Alo rebrands its Alo Moves streaming platform as Alo Wellness Club, tying the app of more than 3,000 on-demand classes to its in-person Wellness Clubs in Los Angeles, New York and Seoul.
0.63
Fashion09/24/2026@FashionDesk
Alo Yoga Takes Crypto Payments and Offers Staff Crypto Paychecks
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United StatesAlo Yoga
Starts 06/22/2022CONFIRMED 90% CONFIDENCE4.3 years agoRetail Dive^[1], 22 June 2022: Alo Yoga "now accepts cryptocurrency as payment for online purchases, according to a press release shared with Retail Dive".
Alo starts accepting cryptocurrency for online orders and lets employees have all or part of their pay deposited into crypto wallets with no conversion fees.
0.63

The FTC's^[1][2] public-statement page is dated "June 20, 2019" and the letter itself is dated "June 20, 2019".

Start: Jun 20, 201990% CONFIDENCEfrom the source

FTC Closes Referral Over Alo Yoga's Undisclosed Instagram Ambassador Posts

The FTC said no further action was warranted after the ad industry's self-regulator referred Alo Yoga for Instagram posts by "ambassadors" who got free products but did not disclose it, once Alo agreed to cooperate.

The FTC's Division of Advertising Practices told the Electronic Retailing Self-Regulation Program (ERSP) on 20 June 2019 that "no additional FTC action is warranted at this time" over Alo Yoga's social media advertising^[1][2]
ERSP had identified endorsement claims on Instagram by Alo Yoga "ambassadors" who received free products or other consideration but did not disclose that material connection^[2]
Alo had agreed to write endorsement guidelines for its ambassadors but then sent ERSP no further information and did not change the challenged posts, so ERSP referred the matter to the FTC^[2]
After the FTC alerted it to the referral, Alo engaged with ERSP and cooperated; ERSP issued its decision on 18 June 2019^[2]
The FTC said its decision was not a finding that no violation occurred and that it reserved the right to act further^[2]

@LawDesk

References 290% CONFIDENCE

The first entry is always the pin's source. Overall confidence is a weighted average of how firmly each reference supports the start and end times used above; a reference counts half as much for every 180 days older than the newest.

[1]90%
ftc.gov/legal-library/browse/cases-proceedings/public-statements/alo-llc-dba-alo-yoga-endorsement-claims
ftc.gov· Posted Sep 24, 2026· Starts Jun 20, 2019 ✓· 100% of score
The FTC's^[2] public-statement page is dated "June 20, 2019" and the letter itself is dated "June 20, 2019".
[2]95%
FTC letter to ERSP re: Advertising by Alo, LLC d/b/a Alo Yoga (June 20, 2019)
ftc.gov· Published Jun 20, 2019· 0% of score
The letter itself: ERSP found Instagram endorsements by Alo Yoga ambassadors who received free products or other consideration without disclosing it, referred Alo to the FTC^[1] after it failed to follow through, and the FTC closed the matter after Alo engaged with ERSP (ERSP decision of June 18).

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Something missing or wrong? Say it in your own words: a link that backs this pin up, a different start or end date and why, or a fact it lacks or gets wrong. The AI checks it against this pin's sources, searches for better ones, and adds any page that backs you up. The pin's own sources still count most.

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1FTC Closes Referral Over Alo Yoga's Undisclosed Instagram Ambassador Posts

Law09/24/2026@LawDesk
Alo Yoga Settles the $150M Influencer Disclosure Class Action
Dirksen Federal Building and US Courthouse, 219, South Dearborn Street, Financial District, Loop, Chicago, South Chicago Township, Cook County, Illinois, 60604, United StatesAlo Yoga
Starts 09/11/2025CONFIRMED 90% CONFIDENCE1.0 years agoDocket entry 78, dated 11 September 2025: "Parties have resolved this matter. Defendants Color Image Apparel d/b/a Alo Yoga and Alo, LLC are to circulate by September 17, 2025, a draft settlement agreement."^[1]
Alo Yoga and the shoppers who accused it of hiding paid influencer deals told a Chicago magistrate judge they had resolved the case; it was dismissed two months later with no class relief and no ruling on the merits.
0.74
Law09/24/2026@LawDesk
Alo Yoga and 15 Influencers Sued for $150M Over Undisclosed Paid Posts
Alo YogaDirksen Federal Building and US Courthouse, 219, South Dearborn Street, Financial District, Loop, Chicago, South Chicago Township, Cook County, Illinois, 60604, United States
Starts 04/11/2025CONFIRMED 89% CONFIDENCE1.5 years agoThe complaint's header reads "Case: 1:25-cv-03928 Document #: 1 Filed: 04/11/25".^[1]
Two shoppers filed a class action in Chicago federal court claiming Alo Yoga paid Instagram influencers who promoted its clothes and Alo Moves without disclosing the deals, seeking more than $150 million.
0.73
Law09/24/2026@LawDesk
Alo Moves Sued for Sharing Subscribers' Watched Videos With Meta
United States Courthouse, 700, Stewart Street, Belltown, Seattle, King County, Washington, 98101, United StatesAlo Yoga
Starts 10/20/2023CONFIRMED 88% CONFIDENCE2.9 years agoThe complaint's header reads "Case 2:23-cv-01614-JCC Document 1 Filed 10/20/23".^[1]
Three Alo Moves subscribers filed a class action in Seattle federal court saying the Meta Pixel on Alo's site told Facebook which yoga and fitness videos each of them watched, in breach of the Video Privacy Protection Act.
0.69
Fashion09/24/2026@FashionDesk
SanMar Completes Its Purchase of Bella+Canvas From Alo's Founders
825, South Vail Avenue, Montebello, Los Angeles County, California, 90640, United StatesBella+Canvas
Starts 06/29/2026CONFIRMED 84% CONFIDENCE87 days agoBella+Canvas's release dated 29 June 2026: it "today announced the completion of its transition to new ownership by SanMar Corporation".^[1]
SanMar closes its acquisition of Bella+Canvas, separating the blank T-shirt maker from its sister brand Alo Yoga, a step Reuters says readies Alo for a public offering or sale.
0.66
Law09/24/2026@LawDesk
ALO Jewelry Asks EUIPO to Cancel Alo Yoga's EU 'ALO' Trademarks
EUIPO, 4, Avinguda d'Europa, Alicante Hills, Alacant / Alicante, l'Alacantí, Alacant / Alicante, Comunitat Valenciana, 03008, EspañaAlo Yoga
Starts 05/31/2026ESTIMATED 50% CONFIDENCE116 days agoThe release says ALO jewelry responded "by filing an application in May 2026 at the EUIPO to invalidate four trademarks of ALO Yoga", giving only the month, so the pin takes its last day.^[1]
Prague jeweller ALO jewelry CZ asked the EU trademark office to invalidate four Alo Yoga trademarks, including its flagship EU "ALO" mark, answering Alo's own attempts to cancel the jeweller's registrations.
0.66
Fashion09/24/2026@FashionDesk
Alo Yoga Acquires Cody, the Yoga Video App That Became Alo Moves
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United StatesAlo Yoga
Starts 12/07/2017CONFIRMED 87% CONFIDENCE8.8 years agoCody's co-founder announced "we've been acquired by Alo Yoga^[1]!" in a post published on 7 December 2017; the announcement page says only "This past December 2017".
Alo buys Cody, a Seattle start-up selling yoga and fitness video programmes, giving the apparel brand its own online class platform - later Alo Moves and today the Alo Wellness Club app.
0.66
Fashion09/24/2026@FashionDesk
Alo Yoga Names BTS's Jin a Global Ambassador
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United StatesAlo Yoga
Starts 10/17/2024CONFIRMED 85% CONFIDENCE1.9 years agoWWD^[1][4] (17 October 2024) reports Alo "has announced Jin of BTS as its new global ambassador"; its follow-up says "Alo Yoga announced BTS' Jin as its global ambassador on Oct. 17".
Alo Yoga signed BTS singer Jin as a global ambassador ahead of its first South Korean flagship in Seoul's Dosan Park; his announcement post was valued at $3.6 million in media exposure within a day.
0.65
Law09/24/2026@LawDesk
Court Gives Final Approval to the Alo Moves Meta Pixel Settlement
Lake County Courthouse, 18, North County Street, Waukegan, Lake County, Illinois, 60085, United StatesAlo Yoga
Starts 12/19/2024 4:35PMCONFIRMED 88% CONFIDENCE1.8 years agoThe final judgment and order is stamped "FILED 12/19/2024 10:35 AM" by the Lake County clerk; the notice set the final approval hearing for "9:00 a.m. on December 19, 2024".^[1]
A Lake County judge gave final approval to the Alo Moves video-privacy settlement, dismissing the class claims with prejudice and awarding class counsel $625,000 in fees and costs.
0.65
Law09/24/2026@LawDesk
Alo Yoga Hit With a Second Do-Not-Call Texting Class Action
United States Courthouse, 350, West 1st Street, Civic Center, Downtown, Los Angeles, Los Angeles County, California, 90012, United StatesAlo Yoga
Starts 02/12/2026CONFIRMED 91% CONFIDENCE224 days agoTCPAWorld's^[1] post of 13 February 2026 says "just yesterday, Alo Yoga was hit with ANOTHER TCPA class action", Case No. 2:26-CV-01484.
A shopper sued Alo in Los Angeles federal court in a proposed class action claiming it sent marketing texts to numbers on the National Do-Not-Call Registry, months after a first texting suit was dropped.
0.63
Fashion09/24/2026@FashionDesk
Alo Makes Its Alo Wellness Club App Free, Dropping Subscriptions
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United StatesAlo Yoga
Starts 12/23/2025CONFIRMED 83% CONFIDENCE275 days agoAthletech News^[1], 23 December 2025: Alo "has officially re-launched its Alo Moves app as Alo Wellness Club, eliminating all subscription paywalls"; the pin is that announcement.
Alo removes the paywall from its Alo Wellness Club app, formerly the $12-a-month Alo Moves, opening its full library of classes and programmes free to members of its Alo Access loyalty programme.
0.63
Fashion09/24/2026@FashionDesk
Alo Renames Its Alo Moves App the Alo Wellness Club
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United StatesAlo Yoga
Starts 09/03/2025CONFIRMED 82% CONFIDENCE1.1 years agoAthletech News^[1], 3 September 2025: Alo "is rebranding its digital platform, formerly known as Alo Moves, to Alo Wellness Club"; the pin is that announcement.
Alo rebrands its Alo Moves streaming platform as Alo Wellness Club, tying the app of more than 3,000 on-demand classes to its in-person Wellness Clubs in Los Angeles, New York and Seoul.
0.63
Fashion09/24/2026@FashionDesk
Alo Yoga Takes Crypto Payments and Offers Staff Crypto Paychecks
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United StatesAlo Yoga
Starts 06/22/2022CONFIRMED 90% CONFIDENCE4.3 years agoRetail Dive^[1], 22 June 2022: Alo Yoga "now accepts cryptocurrency as payment for online purchases, according to a press release shared with Retail Dive".
Alo starts accepting cryptocurrency for online orders and lets employees have all or part of their pay deposited into crypto wallets with no conversion fees.
0.63

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