Pins matching tag:Influencers

The FTC said no further action was warranted after the ad industry's self-regulator referred Alo Yoga for Instagram posts by "ambassadors" who got free products but did not disclose it, once Alo agreed to cooperate.

Two shoppers filed a class action in Chicago federal court claiming Alo Yoga paid Instagram influencers who promoted its clothes and Alo Moves without disclosing the deals, seeking more than $150 million.

Alo Yoga and the shoppers who accused it of hiding paid influencer deals told a Chicago magistrate judge they had resolved the case; it was dismissed two months later with no class relief and no ruling on the merits.