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Alo Yoga and 15 Influencers Sued for $150M Over Undisclosed Paid Posts
CONFIRMED89% CONFIDENCE1.5 years agoThe complaint's header reads "Case: 1:25-cv-03928 Document #: 1 Filed: 04/11/25".[1]Two shoppers filed a class action in Chicago federal court claiming Alo Yoga paid Instagram influencers who promoted its clothes and Alo Moves without disclosing the deals, seeking more than $150 million.0.83FTC Closes Referral Over Alo Yoga's Undisclosed Instagram Ambassador Posts
Federal Trade Commission, 600, Pennsylvania Avenue Northwest, Ward 2, Washington, District of Columbia, 20580, United StatesAlo Yoga
CONFIRMED90% CONFIDENCE7.3 years agoThe FTC's[1][2] public-statement page is dated "June 20, 2019" and the letter itself is dated "June 20, 2019".The FTC said no further action was warranted after the ad industry's self-regulator referred Alo Yoga for Instagram posts by "ambassadors" who got free products but did not disclose it, once Alo agreed to cooperate.0.73Court Gives Final Approval to the Alo Moves Meta Pixel Settlement
Lake County Courthouse, 18, North County Street, Waukegan, Lake County, Illinois, 60085, United States
CONFIRMED88% CONFIDENCE1.8 years agoThe final judgment and order is stamped "FILED 12/19/2024 10:35 AM" by the Lake County clerk; the notice set the final approval hearing for "9:00 a.m. on December 19, 2024".[1]A Lake County judge gave final approval to the Alo Moves video-privacy settlement, dismissing the class claims with prejudice and awarding class counsel $625,000 in fees and costs.0.71Alo Yoga Acquires Cody, the Yoga Video App That Became Alo Moves
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
CONFIRMED87% CONFIDENCE8.8 years agoCody's co-founder announced "we've been acquired by Alo Yoga[1]!" in a post published on 7 December 2017; the announcement page says only "This past December 2017".Alo buys Cody, a Seattle start-up selling yoga and fitness video programmes, giving the apparel brand its own online class platform - later Alo Moves and today the Alo Wellness Club app.0.71Alo Moves Sued for Sharing Subscribers' Watched Videos With Meta
United States Courthouse, 700, Stewart Street, Belltown, Seattle, King County, Washington, 98101, United States
CONFIRMED88% CONFIDENCE2.9 years agoThe complaint's header reads "Case 2:23-cv-01614-JCC Document 1 Filed 10/20/23".[1]Three Alo Moves subscribers filed a class action in Seattle federal court saying the Meta Pixel on Alo's site told Facebook which yoga and fitness videos each of them watched, in breach of the Video Privacy Protection Act.0.70Alo Yoga Hit With a Second Do-Not-Call Texting Class Action
United States Courthouse, 350, West 1st Street, Civic Center, Downtown, Los Angeles, Los Angeles County, California, 90012, United States
CONFIRMED91% CONFIDENCE224 days agoTCPAWorld's[1] post of 13 February 2026 says "just yesterday, Alo Yoga was hit with ANOTHER TCPA class action", Case No. 2:26-CV-01484.A shopper sued Alo in Los Angeles federal court in a proposed class action claiming it sent marketing texts to numbers on the National Do-Not-Call Registry, months after a first texting suit was dropped.0.69Alo Yoga's Owners Explore a Stake Sale at a $10 Billion Valuation
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
CONFIRMED82% CONFIDENCE2.9 years agoReuters' exclusive was published on 30 October 2023 (13:05 UTC): Alo Yoga's parent "is exploring a potential investment that could value" the brand at about $10 billion.[1]Reuters reports that Alo's founders hired Moelis to weigh selling a stake to private equity and sovereign wealth funds in a deal that could value the brand at about $10 billion.0.69Alo Yoga Buys the La Peer Building for $90 Million as Its Next Headquarters
8942, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90211, United States
ESTIMATED63% CONFIDENCE307 days agoCommercial Observer[1] reported on 21 November 2025 that "Alo Yoga paid $90 million for the La Peer Building"; the closing date is not given, so the pin takes the report's day.Alo pays $90 million, about $1,085 a square foot, for the vacant 82,886-square-foot La Peer Building at 8942 Wilshire Boulevard to become its new Beverly Hills headquarters.$90M0.69Alo Yoga Signs a Lease for a Two-Floor Soho Store at 96 Spring Street
Alo Yoga, 96, Spring Street, SoHo, Manhattan, New York County, New York, 10012, United States
CONFIRMED90% CONFIDENCE8.9 years agoThe Real Deal[1], Nov 10, 2017, 4:45 PM UTC: Alo Yoga[2] "inked a deal for 11,000 square feet of selling space at Midwood Investment and Development's 96 Spring Street".Alo Yoga took about 14,000 sq ft at 96 Spring Street, on the corner of Mercer Street in Soho, with 11,000 sq ft of selling space over two floors.0.69Alo Yoga Takes Crypto Payments and Offers Staff Crypto Paychecks
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
CONFIRMED90% CONFIDENCE4.3 years agoRetail Dive[1], 22 June 2022: Alo Yoga "now accepts cryptocurrency as payment for online purchases, according to a press release shared with Retail Dive".Alo starts accepting cryptocurrency for online orders and lets employees have all or part of their pay deposited into crypto wallets with no conversion fees.0.68Alo Yoga Opens Its 10,000 sq ft London Flagship on Regent Street
alo, Beak Street, Soho, City of Westminster, Greater London, England, W1B 5SJ, United Kingdom
CONFIRMED85% CONFIDENCE2.1 years agoDrapers, 1 August 2024: Alo Yoga[2] "opened a 10,000 sq ft flagship store on London's Regent Street today (1 August)".A 10,000 sq ft Alo flagship at 150 Regent Street with two floors of shop and Alo's first gym and wellness club in the UK.0.68Alo Holds Free Women's Day Classes With 100 Women-Owned Studios
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
CONFIRMED85% CONFIDENCE200 days agoAlo's blog: "On March 8, ALO Regent Street, ALO Miami Design District, and ALO Fashion Island are hosting fireside chats" and it launches "our biggest community initiative to date on International Women's Day".[1]For International Women's Day Alo runs 270 free Pilates, yoga, meditation and sound-bath classes with more than 100 women-owned studios in nine countries, as the Alo Foundation backs The Mental Health Coalition.0.67