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Alo Yoga Settles the $150M Influencer Disclosure Class Action
Dirksen Federal Building and US Courthouse, 219, South Dearborn Street, Financial District, Loop, Chicago, South Chicago Township, Cook County, Illinois, 60604, United StatesAlo Yoga
CONFIRMED90% CONFIDENCE1.0 years agoDocket entry 78, dated 11 September 2025: "Parties have resolved this matter. Defendants Color Image Apparel d/b/a Alo Yoga and Alo, LLC are to circulate by September 17, 2025, a draft settlement agreement."[1]Alo Yoga and the shoppers who accused it of hiding paid influencer deals told a Chicago magistrate judge they had resolved the case; it was dismissed two months later with no class relief and no ruling on the merits.0.73Alo Yoga and 15 Influencers Sued for $150M Over Undisclosed Paid Posts
CONFIRMED89% CONFIDENCE1.5 years agoThe complaint's header reads "Case: 1:25-cv-03928 Document #: 1 Filed: 04/11/25".[1]Two shoppers filed a class action in Chicago federal court claiming Alo Yoga paid Instagram influencers who promoted its clothes and Alo Moves without disclosing the deals, seeking more than $150 million.0.73Alo Moves Sued for Sharing Subscribers' Watched Videos With Meta
United States Courthouse, 700, Stewart Street, Belltown, Seattle, King County, Washington, 98101, United States
CONFIRMED88% CONFIDENCE2.9 years agoThe complaint's header reads "Case 2:23-cv-01614-JCC Document 1 Filed 10/20/23".[1]Three Alo Moves subscribers filed a class action in Seattle federal court saying the Meta Pixel on Alo's site told Facebook which yoga and fitness videos each of them watched, in breach of the Video Privacy Protection Act.0.70Alo Yoga Acquires Cody, the Yoga Video App That Became Alo Moves
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
CONFIRMED87% CONFIDENCE8.8 years agoCody's co-founder announced "we've been acquired by Alo Yoga[1]!" in a post published on 7 December 2017; the announcement page says only "This past December 2017".Alo buys Cody, a Seattle start-up selling yoga and fitness video programmes, giving the apparel brand its own online class platform - later Alo Moves and today the Alo Wellness Club app.0.70FTC Closes Referral Over Alo Yoga's Undisclosed Instagram Ambassador Posts
Federal Trade Commission, 600, Pennsylvania Avenue Northwest, Ward 2, Washington, District of Columbia, 20580, United States
CONFIRMED90% CONFIDENCE7.3 years agoThe FTC's[1][2] public-statement page is dated "June 20, 2019" and the letter itself is dated "June 20, 2019".The FTC said no further action was warranted after the ad industry's self-regulator referred Alo Yoga for Instagram posts by "ambassadors" who got free products but did not disclose it, once Alo agreed to cooperate.0.67Alo Yoga Opens a Two-Level Store at Westfield Bondi Junction
Westfield Bondi Junction, 101, Grafton Street, Bondi Junction, Eastern Suburbs, Sydney, New South Wales, 2022, Australia
ESTIMATED68% CONFIDENCEin 98 daysPedestrian[1] (21 May 2026): Alo plans "three additional 'sanctuaries' ... in Australia by the end of 2026. One of these will be another Sydney store, this one in Bondi Junction."Alo Yoga's second Sydney store, a 700 m² two-level shop at Westfield Bondi Junction, is due by the end of 2026.0.66Alo Renames Its Alo Moves App the Alo Wellness Club
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
CONFIRMED82% CONFIDENCE1.1 years agoAthletech News[1], 3 September 2025: Alo "is rebranding its digital platform, formerly known as Alo Moves, to Alo Wellness Club"; the pin is that announcement.Alo rebrands its Alo Moves streaming platform as Alo Wellness Club, tying the app of more than 3,000 on-demand classes to its in-person Wellness Clubs in Los Angeles, New York and Seoul.0.65Alo Yoga Opens Its 10,000 sq ft London Flagship on Regent Street
alo, Beak Street, Soho, City of Westminster, Greater London, England, W1B 5SJ, United Kingdom
CONFIRMED85% CONFIDENCE2.1 years agoDrapers, 1 August 2024: Alo Yoga[2] "opened a 10,000 sq ft flagship store on London's Regent Street today (1 August)".A 10,000 sq ft Alo flagship at 150 Regent Street with two floors of shop and Alo's first gym and wellness club in the UK.0.65Danny Harris and Marco DeGeorge Found Alo Yoga in Los Angeles
ESTIMATED71% CONFIDENCE18.7 years agoWikipedia[1] says only that Alo "was founded in 2007 in Los Angeles", so the pin takes the last day of that year.Childhood friends Danny Harris and Marco DeGeorge, already the owners of T-shirt maker Bella+Canvas, start Alo - named for air, land and ocean - as a yoga apparel brand in Los Angeles.0.65ALO Jewelry Asks EUIPO to Cancel Alo Yoga's EU 'ALO' Trademarks
EUIPO, 4, Avinguda d'Europa, Alicante Hills, Alacant / Alicante, l'Alacantí, Alacant / Alicante, Comunitat Valenciana, 03008, España
ESTIMATED50% CONFIDENCE116 days agoThe release says ALO jewelry responded "by filing an application in May 2026 at the EUIPO to invalidate four trademarks of ALO Yoga", giving only the month, so the pin takes its last day.[1]Prague jeweller ALO jewelry CZ asked the EU trademark office to invalidate four Alo Yoga trademarks, including its flagship EU "ALO" mark, answering Alo's own attempts to cancel the jeweller's registrations.0.64Blackpink's Jisoo Fronts Alo Yoga's Spring 2024 Campaign
CONFIRMED89% CONFIDENCE2.7 years agoAlo published "Alo x Jisoo | Spring 2024" on its YouTube[4] channel on 17 January 2024, and The Hollywood Reporter[3] says the campaign "first dropped in mid-January on Instagram".Alo Yoga named Blackpink's Jisoo the face of its spring 2024 collection, her first campaign for the brand and the start of a partnership that later produced her own sneakers.0.64Alo Yoga Releases Its First Sneaker, the Alo x O1 Classic
CONFIRMED87% CONFIDENCE3.3 years agoFootwear News, interviewing CEO Danny Harris, says the shoe was "First launched online on May 19" and the initial drop "sold out in 30 minutes".[1]Alo Yoga's first footwear, a unisex vegan-leather lifestyle sneaker with a high-rebound recovery insole, went on sale online and sold out its first drop in 30 minutes.$185.000.64