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Alo Makes Its Alo Wellness Club App Free, Dropping Subscriptions
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United StatesAlo Yoga
CONFIRMED83% CONFIDENCE275 days agoAthletech News[1], 23 December 2025: Alo "has officially re-launched its Alo Moves app as Alo Wellness Club, eliminating all subscription paywalls"; the pin is that announcement.Alo removes the paywall from its Alo Wellness Club app, formerly the $12-a-month Alo Moves, opening its full library of classes and programmes free to members of its Alo Access loyalty programme.0.68Alo Yoga Joins the Fair Labor Association
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
CONFIRMED88% CONFIDENCE1.2 years agoThe FLA post says that on 16 July 2025 its board "welcomed two new member companies, ALO and Barbour".[1]The Fair Labor Association's board admits Alo as a member company, starting a multi-year accreditation that audits how it protects workers across its global supply chain.0.66Alo Yoga Takes Crypto Payments and Offers Staff Crypto Paychecks
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
CONFIRMED90% CONFIDENCE4.3 years agoRetail Dive[1], 22 June 2022: Alo Yoga "now accepts cryptocurrency as payment for online purchases, according to a press release shared with Retail Dive".Alo starts accepting cryptocurrency for online orders and lets employees have all or part of their pay deposited into crypto wallets with no conversion fees.0.64Alo Yoga Leases the Former CAA Building as Its Beverly Hills Headquarters
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
ESTIMATED69% CONFIDENCE5.2 years agoCommercial Observer[1][3] reported on 20 July 2021 that Alo "is taking over a 73,000-square-foot office", citing sources; the lease's signing date is not given, so the pin takes the report's day.Alo takes all 73,000 square feet of the I.M. Pei-designed former Creative Artists Agency headquarters at 9830 Wilshire Boulevard through an enterprise deal with WeWork.0.64Alo Yoga Opens Its 10,000 sq ft London Flagship on Regent Street
alo, Beak Street, Soho, City of Westminster, Greater London, England, W1B 5SJ, United Kingdom
CONFIRMED85% CONFIDENCE2.1 years agoDrapers, 1 August 2024: Alo Yoga[2] "opened a 10,000 sq ft flagship store on London's Regent Street today (1 August)".A 10,000 sq ft Alo flagship at 150 Regent Street with two floors of shop and Alo's first gym and wellness club in the UK.0.63Alo Yoga Launches Its First Skincare Line, the Alo Glow System
CONFIRMED82% CONFIDENCE5.8 years agoGlossy[1], 8 Dec 2020: Alo Yoga[2][3] "launched its beauty line on Tuesday in nine Alo Yoga stores and on the brand's site".Alo moves into beauty with the gender-neutral Glow System, seven amla-based face and body products sold in nine Alo stores and online, ahead of a Nordstrom roll-out on 1 January.0.63Alo Renames Its Alo Moves App the Alo Wellness Club
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
CONFIRMED82% CONFIDENCE1.1 years agoAthletech News[1], 3 September 2025: Alo "is rebranding its digital platform, formerly known as Alo Moves, to Alo Wellness Club"; the pin is that announcement.Alo rebrands its Alo Moves streaming platform as Alo Wellness Club, tying the app of more than 3,000 on-demand classes to its in-person Wellness Clubs in Los Angeles, New York and Seoul.0.63Alo Yoga Opens Its First Store, a Beverly Hills Flagship
370, North Canon Drive, Golden Triange, Beverly Hills, Los Angeles County, California, 90210, United States
CONFIRMED83% CONFIDENCE10.4 years agoFashionNetwork[1], published April 20, 2016: "Yoga apparel company Alo Yoga[3] opened its first brick-and-mortar flagship today in Los Angeles' Beverly Hills community."Alo Yoga's first brick-and-mortar store: a 7,000 sq ft Beverly Hills flagship with an apparel shop, a yoga studio and a café.0.62Alo Yoga Opens Its Soho Flagship in New York
Alo Yoga, 96, Spring Street, SoHo, Manhattan, New York County, New York, 10012, United States
ESTIMATED63% CONFIDENCE8.3 years agoAlo's post of 11 June 2018 says "Our New York flagship is officially open" and "We just opened a store in Soho", without naming the day.[1]A two-story Alo sanctuary at Spring and Mercer Streets with an organic café, a yoga studio and a community space; Alo called it its biggest location yet.0.62Alo Yoga Buys the La Peer Building for $90 Million as Its Next Headquarters
8942, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90211, United States
ESTIMATED63% CONFIDENCE307 days agoCommercial Observer[1] reported on 21 November 2025 that "Alo Yoga paid $90 million for the La Peer Building"; the closing date is not given, so the pin takes the report's day.Alo pays $90 million, about $1,085 a square foot, for the vacant 82,886-square-foot La Peer Building at 8942 Wilshire Boulevard to become its new Beverly Hills headquarters.$90M0.62Alo Launches Its First Sunglasses Collection
CONFIRMED82% CONFIDENCE64 days agoThe Zoe Report[1] (22 July 2026): "today, the yoga-centric brand is expanding even more with its first eyewear collection"; Alo's "ALO SUNGLASSES" post and film went up the same day.Alo moved into eyewear with six genderless Japanese-made sunglasses styles priced $250 to $375, launched with a Miami-shot campaign starring Lila Moss and Amelia Gray.0.61Alo Yoga Opens Its Champs-Élysées Flagship in Paris
92, Avenue des Champs-Élysées, Quartier du Faubourg-du-Roule, 8th Arrondissement of Paris, Paris, Ile-de-France, Metropolitan France, 75008, France
DELAYED~9 months late62% CONFIDENCEin 98 daysSwipe Up (18 May 2026): "Le vrai lancement français aura lieu à Paris, 2 120 mètres carrés au 92 avenue des Champs-Élysées", with shoppers passing "la boutique des Champs-Élysées" in September; no date has been announced since.[1]Alo Yoga's first Paris store, a 2,120 m² flagship in the former Zara unit at 92 avenue des Champs-Élysées, promised for early 2026 and still unopened.0.61