Pins matching tag:Yoga

Childhood friends Danny Harris and Marco DeGeorge, already the owners of T-shirt maker Bella+Canvas, start Alo - named for air, land and ocean - as a yoga apparel brand in Los Angeles.

Alo Yoga's first brick-and-mortar store: a 7,000 sq ft Beverly Hills flagship with an apparel shop, a yoga studio and a café.

Alo buys Cody, a Seattle start-up selling yoga and fitness video programmes, giving the apparel brand its own online class platform - later Alo Moves and today the Alo Wellness Club app.

A two-story Alo sanctuary at Spring and Mercer Streets with an organic café, a yoga studio and a community space; Alo called it its biggest location yet.

Alo rebrands its Alo Moves streaming platform as Alo Wellness Club, tying the app of more than 3,000 on-demand classes to its in-person Wellness Clubs in Los Angeles, New York and Seoul.

For International Women's Day Alo runs 270 free Pilates, yoga, meditation and sound-bath classes with more than 100 women-owned studios in nine countries, as the Alo Foundation backs The Mental Health Coalition.

The launch of 50,000 free yoga, Pilates and sculpt spots across North America: a rooftop Pilates class led by Shannon Nadj at Pier 17, followed by a Kaskade DJ set that drew over 1,000 more people.