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Alo Yoga Acquires Cody, the Yoga Video App That Became Alo Moves
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United StatesAlo Yoga
CONFIRMED87% CONFIDENCE8.8 years agoCody's co-founder announced "we've been acquired by Alo Yoga[1]!" in a post published on 7 December 2017; the announcement page says only "This past December 2017".Alo buys Cody, a Seattle start-up selling yoga and fitness video programmes, giving the apparel brand its own online class platform - later Alo Moves and today the Alo Wellness Club app.0.81Alo Makes Its Alo Wellness Club App Free, Dropping Subscriptions
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
CONFIRMED83% CONFIDENCE275 days agoAthletech News[1], 23 December 2025: Alo "has officially re-launched its Alo Moves app as Alo Wellness Club, eliminating all subscription paywalls"; the pin is that announcement.Alo removes the paywall from its Alo Wellness Club app, formerly the $12-a-month Alo Moves, opening its full library of classes and programmes free to members of its Alo Access loyalty programme.0.80Alo Moves Sued for Sharing Subscribers' Watched Videos With Meta
United States Courthouse, 700, Stewart Street, Belltown, Seattle, King County, Washington, 98101, United States
CONFIRMED88% CONFIDENCE2.9 years agoThe complaint's header reads "Case 2:23-cv-01614-JCC Document 1 Filed 10/20/23".[1]Three Alo Moves subscribers filed a class action in Seattle federal court saying the Meta Pixel on Alo's site told Facebook which yoga and fitness videos each of them watched, in breach of the Video Privacy Protection Act.0.73Alo Moves Meta Pixel Settlement Wins Preliminary Approval; Claims Open
Lake County Courthouse, 18, North County Street, Waukegan, Lake County, Illinois, 60085, United States
CONFIRMED89% CONFIDENCE2.2 years agoThe agreed preliminary approval order is stamped "FILED 7/19/2024 9:03 AM" by the Lake County clerk, and the settlement site gives "SUBMIT A CLAIM FORM DEADLINE: NOVEMBER 18, 2024".[1]An Illinois judge preliminarily approved Alo Moves' settlement of claims that it shared viewing data with Meta, giving each US class member who files by 18 November 2024 a voucher for three free months of classes.0.69Alo Yoga Launches Its First Skincare Line, the Alo Glow System
CONFIRMED82% CONFIDENCE5.8 years agoGlossy[1], 8 Dec 2020: Alo Yoga[2][3] "launched its beauty line on Tuesday in nine Alo Yoga stores and on the brand's site".Alo moves into beauty with the gender-neutral Glow System, seven amla-based face and body products sold in nine Alo stores and online, ahead of a Nordstrom roll-out on 1 January.0.68Alo Yoga Takes Crypto Payments and Offers Staff Crypto Paychecks
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
CONFIRMED90% CONFIDENCE4.3 years agoRetail Dive[1], 22 June 2022: Alo Yoga "now accepts cryptocurrency as payment for online purchases, according to a press release shared with Retail Dive".Alo starts accepting cryptocurrency for online orders and lets employees have all or part of their pay deposited into crypto wallets with no conversion fees.0.68BTS's Jin Stars in Alo's 'Wellness Begins with Self-Love' Campaign
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
CONFIRMED89% CONFIDENCE1.6 years agoThe Hollywood Reporter[1] (6 February 2025): "BTS member Jin is starring in a new campaign for Alo Yoga. Titled the 'Wellness Begins with Self-Love' campaign"; Rolling Stone[2] says Jin "shared his latest campaign with Alo this week".Jin's first campaign as Alo's global ambassador, built around self-love as the root of wellness, went live months after he signed.0.68FTC Closes Referral Over Alo Yoga's Undisclosed Instagram Ambassador Posts
Federal Trade Commission, 600, Pennsylvania Avenue Northwest, Ward 2, Washington, District of Columbia, 20580, United States
CONFIRMED90% CONFIDENCE7.3 years agoThe FTC's[1][2] public-statement page is dated "June 20, 2019" and the letter itself is dated "June 20, 2019".The FTC said no further action was warranted after the ad industry's self-regulator referred Alo Yoga for Instagram posts by "ambassadors" who got free products but did not disclose it, once Alo agreed to cooperate.0.68Alo Yoga Opens Its 10,000 sq ft London Flagship on Regent Street
alo, Beak Street, Soho, City of Westminster, Greater London, England, W1B 5SJ, United Kingdom
CONFIRMED85% CONFIDENCE2.1 years agoDrapers, 1 August 2024: Alo Yoga[2] "opened a 10,000 sq ft flagship store on London's Regent Street today (1 August)".A 10,000 sq ft Alo flagship at 150 Regent Street with two floors of shop and Alo's first gym and wellness club in the UK.0.68Danny Harris and Marco DeGeorge Found Alo Yoga in Los Angeles
ESTIMATED71% CONFIDENCE18.7 years agoWikipedia[1] says only that Alo "was founded in 2007 in Los Angeles", so the pin takes the last day of that year.Childhood friends Danny Harris and Marco DeGeorge, already the owners of T-shirt maker Bella+Canvas, start Alo - named for air, land and ocean - as a yoga apparel brand in Los Angeles.0.67Alo Yoga Joins the Fair Labor Association
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
CONFIRMED88% CONFIDENCE1.2 years agoThe FLA post says that on 16 July 2025 its board "welcomed two new member companies, ALO and Barbour".[1]The Fair Labor Association's board admits Alo as a member company, starting a multi-year accreditation that audits how it protects workers across its global supply chain.0.67Court Gives Final Approval to the Alo Moves Meta Pixel Settlement
Lake County Courthouse, 18, North County Street, Waukegan, Lake County, Illinois, 60085, United States
CONFIRMED88% CONFIDENCE1.8 years agoThe final judgment and order is stamped "FILED 12/19/2024 10:35 AM" by the Lake County clerk; the notice set the final approval hearing for "9:00 a.m. on December 19, 2024".[1]A Lake County judge gave final approval to the Alo Moves video-privacy settlement, dismissing the class claims with prejudice and awarding class counsel $625,000 in fees and costs.0.67