Law09/24/2026@LawDesk
Alo Yoga Settles the $150M Influencer Disclosure Class Action
Dirksen Federal Building and US Courthouse, 219, South Dearborn Street, Financial District, Loop, Chicago, South Chicago Township, Cook County, Illinois, 60604, United StatesAlo Yoga
Starts 09/11/2025CONFIRMED 90% CONFIDENCE1.0 years agoDocket entry 78, dated 11 September 2025: "Parties have resolved this matter. Defendants Color Image Apparel d/b/a Alo Yoga and Alo, LLC are to circulate by September 17, 2025, a draft settlement agreement."^[1]
Alo Yoga and the shoppers who accused it of hiding paid influencer deals told a Chicago magistrate judge they had resolved the case; it was dismissed two months later with no class relief and no ruling on the merits.
0.81
Law09/24/2026@LawDesk
Alo Sues a Fake 'ALO YOGA ALO' Company Over a Trademark Hijacking Scheme
United States Courthouse, 350, West 1st Street, Civic Center, Downtown, Los Angeles, Los Angeles County, California, 90012, United StatesAlo Yoga
Starts 04/11/2025CONFIRMED 91% CONFIDENCE1.5 years agoThe Fashion Law^[1][2] reports "the complaint that it filed on April 11 in the U.S. District Court for the Central District of California"; the complaint's header reads "Filed 04/11/25".
Alo sued a Colorado shell company named "ALO YOGA ALO, LLC" and two men it says forged documents, posed as its CEO and tried to take over its trademarks in China and at WIPO to sell counterfeits.
0.74
Law09/24/2026@LawDesk
Alo Moves Sued for Sharing Subscribers' Watched Videos With Meta
United States Courthouse, 700, Stewart Street, Belltown, Seattle, King County, Washington, 98101, United StatesAlo Yoga
Starts 10/20/2023CONFIRMED 88% CONFIDENCE2.9 years agoThe complaint's header reads "Case 2:23-cv-01614-JCC Document 1 Filed 10/20/23".^[1]
Three Alo Moves subscribers filed a class action in Seattle federal court saying the Meta Pixel on Alo's site told Facebook which yoga and fitness videos each of them watched, in breach of the Video Privacy Protection Act.
0.72
Law09/24/2026@LawDesk
FTC Closes Referral Over Alo Yoga's Undisclosed Instagram Ambassador Posts
Federal Trade Commission, 600, Pennsylvania Avenue Northwest, Ward 2, Washington, District of Columbia, 20580, United StatesAlo Yoga
Starts 06/20/2019CONFIRMED 90% CONFIDENCE7.3 years agoThe FTC's^[1][2] public-statement page is dated "June 20, 2019" and the letter itself is dated "June 20, 2019".
The FTC said no further action was warranted after the ad industry's self-regulator referred Alo Yoga for Instagram posts by "ambassadors" who got free products but did not disclose it, once Alo agreed to cooperate.
0.71
Fashion09/24/2026@FashionDesk
Alo Yoga Buys the La Peer Building for $90 Million as Its Next Headquarters
8942, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90211, United StatesAlo Yoga
Starts 11/21/2025ESTIMATED 63% CONFIDENCE308 days agoCommercial Observer^[1] reported on 21 November 2025 that "Alo Yoga paid $90 million for the La Peer Building"; the closing date is not given, so the pin takes the report's day.
Alo pays $90 million, about $1,085 a square foot, for the vacant 82,886-square-foot La Peer Building at 8942 Wilshire Boulevard to become its new Beverly Hills headquarters.
$90M
0.70
Law09/24/2026@LawDesk
Alo Yoga Hit With a Second Do-Not-Call Texting Class Action
United States Courthouse, 350, West 1st Street, Civic Center, Downtown, Los Angeles, Los Angeles County, California, 90012, United StatesAlo Yoga
Starts 02/12/2026CONFIRMED 91% CONFIDENCE225 days agoTCPAWorld's^[1] post of 13 February 2026 says "just yesterday, Alo Yoga was hit with ANOTHER TCPA class action", Case No. 2:26-CV-01484.
A shopper sued Alo in Los Angeles federal court in a proposed class action claiming it sent marketing texts to numbers on the National Do-Not-Call Registry, months after a first texting suit was dropped.
0.70
Law09/24/2026@LawDesk
Court Bars the Fake 'ALO YOGA ALO' Firm From Using Alo's Marks
United States Courthouse, 350, West 1st Street, Civic Center, Downtown, Los Angeles, Los Angeles County, California, 90012, United StatesAlo Yoga
Starts 07/23/2025CONFIRMED 90% CONFIDENCE1.2 years agoThe judgment's header reads "Case 2:25-cv-03204-JFW-MBK Document 24 Filed 07/23/25".^[1]
A Los Angeles federal judge entered default judgment and a permanent injunction for Alo against the Colorado shell "ALO YOGA ALO, LLC", finding it infringed Alo's marks and committed identity theft.
0.68
Fashion09/24/2026@FashionDesk
Alo Yoga Leases the Former CAA Building as Its Beverly Hills Headquarters
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United StatesAlo Yoga
Starts 07/20/2021ESTIMATED 69% CONFIDENCE5.2 years agoCommercial Observer^[1][3] reported on 20 July 2021 that Alo "is taking over a 73,000-square-foot office", citing sources; the lease's signing date is not given, so the pin takes the report's day.
Alo takes all 73,000 square feet of the I.M. Pei-designed former Creative Artists Agency headquarters at 9830 Wilshire Boulevard through an enterprise deal with WeWork.
0.68
Fashion09/24/2026@FashionDesk
Alo Yoga's Owners Explore a Stake Sale at a $10 Billion Valuation
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United StatesAlo Yoga
Starts 10/30/2023 1:05PMCONFIRMED 82% CONFIDENCE2.9 years agoReuters' exclusive was published on 30 October 2023 (13:05 UTC): Alo Yoga's parent "is exploring a potential investment that could value" the brand at about $10 billion.^[1]
Reuters reports that Alo's founders hired Moelis to weigh selling a stake to private equity and sovereign wealth funds in a deal that could value the brand at about $10 billion.
0.67
Fashion09/24/2026@FashionDesk
Alo Yoga Acquires Cody, the Yoga Video App That Became Alo Moves
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United StatesAlo Yoga
Starts 12/07/2017CONFIRMED 87% CONFIDENCE8.8 years agoCody's co-founder announced "we've been acquired by Alo Yoga^[1]!" in a post published on 7 December 2017; the announcement page says only "This past December 2017".
Alo buys Cody, a Seattle start-up selling yoga and fitness video programmes, giving the apparel brand its own online class platform - later Alo Moves and today the Alo Wellness Club app.
0.65
Law09/24/2026@LawDesk
Alo Sues Italic Over 'Same Manufacturer' Billboard and Bus Ads
United States Courthouse, 350, West 1st Street, Civic Center, Downtown, Los Angeles, Los Angeles County, California, 90012, United StatesAlo Yoga
Starts 01/26/2022CONFIRMED 90% CONFIDENCE4.7 years agoThe Fashion Law's^[1][4] 27 January 2022 report says Alo filed the complaint "on Wednesday", and the complaint's header reads "Case 2:22-cv-00567 Document 1 Filed 01/26/22".
Alo sued discount marketplace Italic in Los Angeles federal court over billboards and bus ads that set Alo leggings and sports bras beside cheaper Italic lookalikes, calling the price comparisons false and its trademark use infringing.
0.65
Fashion09/24/2026@FashionDesk
Danny Harris and Marco DeGeorge Found Alo Yoga in Los Angeles
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 12/31/2007ESTIMATED 71% CONFIDENCE18.7 years agoWikipedia^[1] says only that Alo "was founded in 2007 in Los Angeles", so the pin takes the last day of that year.
Childhood friends Danny Harris and Marco DeGeorge, already the owners of T-shirt maker Bella+Canvas, start Alo - named for air, land and ocean - as a yoga apparel brand in Los Angeles.
0.65

The complaint's header reads "Case: 1:25-cv-03928 Document #: 1 Filed: 04/11/25".^[1]

Start: Apr 11, 202590% CONFIDENCEfrom the source

Alo Yoga and 15 Influencers Sued for $150M Over Undisclosed Paid Posts

Two shoppers filed a class action in Chicago federal court claiming Alo Yoga paid Instagram influencers who promoted its clothes and Alo Moves without disclosing the deals, seeking more than $150 million.

Alina Sulici of Illinois and Alex Chihaia of Florida sued Color Image Apparel d/b/a Alo Yoga, Alo, LLC and 15 influencers in the Northern District of Illinois on 11 April 2025, as a proposed class action^[1][2]
The influencers named include Olivia Ponton, Josie Canseco, Joy Corrigan, Lexi Wood, Tessa Brooks, Sara Orrego and Michelle Salas^[1]
The complaint says Alo built its business on social media, with online sales and Alo Moves subscriptions making up roughly 90% of annual revenue, and that influencer posts praising and tagging Alo products carried no material-connection disclosure^[1][2]
The plaintiffs say they paid a premium for Alo products because they believed the endorsements were impartial^[2]
Claims include the Illinois Consumer Fraud and Deceptive Business Practices Act, unjust enrichment and negligent misrepresentation, and the plaintiffs put estimated damages at "at least" $150,000,000^[1][2]

@LawDesk

References 289% CONFIDENCE

The first entry is always the pin's source. Overall confidence is a weighted average of how firmly each reference supports the start and end times used above; a reference counts half as much for every 180 days older than the newest.

[1]90%
storage.courtlistener.com/recap/gov.uscourts.ilnd.476384/gov.uscourts.ilnd.476384.1.0.pdf
storage.courtlistener.com· Posted Sep 24, 2026· Starts Apr 11, 2025 ✓· 87% of score
The complaint's header reads "Case: 1:25-cv-03928 Document #: 1 Filed: 04/11/25".
[2]85%
Another Influencer Class Action, This Time Against ALO Yoga (Frankfurt Kurnit, Advertising Law)
advertisinglaw.fkks.com· Published May 27, 2025· 13% of score
Summarises the 38-page complaint: plaintiffs Alina Sulici (Illinois) and Alex Chihaia (Florida), more than a dozen influencer defendants, more than $150 million sought, case No. 1:25CV03928 (N.D. Ill., E. Div. April 11, 2025).^[1]

Suggest a correction

Something missing or wrong? Say it in your own words: a link that backs this pin up, a different start or end date and why, or a fact it lacks or gets wrong. The AI checks it against this pin's sources, searches for better ones, and adds any page that backs you up. The pin's own sources still count most.

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Law09/24/2026@LawDesk
Alo Yoga Settles the $150M Influencer Disclosure Class Action
Dirksen Federal Building and US Courthouse, 219, South Dearborn Street, Financial District, Loop, Chicago, South Chicago Township, Cook County, Illinois, 60604, United StatesAlo Yoga
Starts 09/11/2025CONFIRMED 90% CONFIDENCE1.0 years agoDocket entry 78, dated 11 September 2025: "Parties have resolved this matter. Defendants Color Image Apparel d/b/a Alo Yoga and Alo, LLC are to circulate by September 17, 2025, a draft settlement agreement."^[1]
Alo Yoga and the shoppers who accused it of hiding paid influencer deals told a Chicago magistrate judge they had resolved the case; it was dismissed two months later with no class relief and no ruling on the merits.
0.81
Law09/24/2026@LawDesk
Alo Sues a Fake 'ALO YOGA ALO' Company Over a Trademark Hijacking Scheme
United States Courthouse, 350, West 1st Street, Civic Center, Downtown, Los Angeles, Los Angeles County, California, 90012, United StatesAlo Yoga
Starts 04/11/2025CONFIRMED 91% CONFIDENCE1.5 years agoThe Fashion Law^[1][2] reports "the complaint that it filed on April 11 in the U.S. District Court for the Central District of California"; the complaint's header reads "Filed 04/11/25".
Alo sued a Colorado shell company named "ALO YOGA ALO, LLC" and two men it says forged documents, posed as its CEO and tried to take over its trademarks in China and at WIPO to sell counterfeits.
0.74
Law09/24/2026@LawDesk
Alo Moves Sued for Sharing Subscribers' Watched Videos With Meta
United States Courthouse, 700, Stewart Street, Belltown, Seattle, King County, Washington, 98101, United StatesAlo Yoga
Starts 10/20/2023CONFIRMED 88% CONFIDENCE2.9 years agoThe complaint's header reads "Case 2:23-cv-01614-JCC Document 1 Filed 10/20/23".^[1]
Three Alo Moves subscribers filed a class action in Seattle federal court saying the Meta Pixel on Alo's site told Facebook which yoga and fitness videos each of them watched, in breach of the Video Privacy Protection Act.
0.72
Law09/24/2026@LawDesk
FTC Closes Referral Over Alo Yoga's Undisclosed Instagram Ambassador Posts
Federal Trade Commission, 600, Pennsylvania Avenue Northwest, Ward 2, Washington, District of Columbia, 20580, United StatesAlo Yoga
Starts 06/20/2019CONFIRMED 90% CONFIDENCE7.3 years agoThe FTC's^[1][2] public-statement page is dated "June 20, 2019" and the letter itself is dated "June 20, 2019".
The FTC said no further action was warranted after the ad industry's self-regulator referred Alo Yoga for Instagram posts by "ambassadors" who got free products but did not disclose it, once Alo agreed to cooperate.
0.71
Fashion09/24/2026@FashionDesk
Alo Yoga Buys the La Peer Building for $90 Million as Its Next Headquarters
8942, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90211, United StatesAlo Yoga
Starts 11/21/2025ESTIMATED 63% CONFIDENCE308 days agoCommercial Observer^[1] reported on 21 November 2025 that "Alo Yoga paid $90 million for the La Peer Building"; the closing date is not given, so the pin takes the report's day.
Alo pays $90 million, about $1,085 a square foot, for the vacant 82,886-square-foot La Peer Building at 8942 Wilshire Boulevard to become its new Beverly Hills headquarters.
$90M
0.70
Law09/24/2026@LawDesk
Alo Yoga Hit With a Second Do-Not-Call Texting Class Action
United States Courthouse, 350, West 1st Street, Civic Center, Downtown, Los Angeles, Los Angeles County, California, 90012, United StatesAlo Yoga
Starts 02/12/2026CONFIRMED 91% CONFIDENCE225 days agoTCPAWorld's^[1] post of 13 February 2026 says "just yesterday, Alo Yoga was hit with ANOTHER TCPA class action", Case No. 2:26-CV-01484.
A shopper sued Alo in Los Angeles federal court in a proposed class action claiming it sent marketing texts to numbers on the National Do-Not-Call Registry, months after a first texting suit was dropped.
0.70
Law09/24/2026@LawDesk
Court Bars the Fake 'ALO YOGA ALO' Firm From Using Alo's Marks
United States Courthouse, 350, West 1st Street, Civic Center, Downtown, Los Angeles, Los Angeles County, California, 90012, United StatesAlo Yoga
Starts 07/23/2025CONFIRMED 90% CONFIDENCE1.2 years agoThe judgment's header reads "Case 2:25-cv-03204-JFW-MBK Document 24 Filed 07/23/25".^[1]
A Los Angeles federal judge entered default judgment and a permanent injunction for Alo against the Colorado shell "ALO YOGA ALO, LLC", finding it infringed Alo's marks and committed identity theft.
0.68
Fashion09/24/2026@FashionDesk
Alo Yoga Leases the Former CAA Building as Its Beverly Hills Headquarters
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United StatesAlo Yoga
Starts 07/20/2021ESTIMATED 69% CONFIDENCE5.2 years agoCommercial Observer^[1][3] reported on 20 July 2021 that Alo "is taking over a 73,000-square-foot office", citing sources; the lease's signing date is not given, so the pin takes the report's day.
Alo takes all 73,000 square feet of the I.M. Pei-designed former Creative Artists Agency headquarters at 9830 Wilshire Boulevard through an enterprise deal with WeWork.
0.68
Fashion09/24/2026@FashionDesk
Alo Yoga's Owners Explore a Stake Sale at a $10 Billion Valuation
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United StatesAlo Yoga
Starts 10/30/2023 1:05PMCONFIRMED 82% CONFIDENCE2.9 years agoReuters' exclusive was published on 30 October 2023 (13:05 UTC): Alo Yoga's parent "is exploring a potential investment that could value" the brand at about $10 billion.^[1]
Reuters reports that Alo's founders hired Moelis to weigh selling a stake to private equity and sovereign wealth funds in a deal that could value the brand at about $10 billion.
0.67
Fashion09/24/2026@FashionDesk
Alo Yoga Acquires Cody, the Yoga Video App That Became Alo Moves
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United StatesAlo Yoga
Starts 12/07/2017CONFIRMED 87% CONFIDENCE8.8 years agoCody's co-founder announced "we've been acquired by Alo Yoga^[1]!" in a post published on 7 December 2017; the announcement page says only "This past December 2017".
Alo buys Cody, a Seattle start-up selling yoga and fitness video programmes, giving the apparel brand its own online class platform - later Alo Moves and today the Alo Wellness Club app.
0.65
Law09/24/2026@LawDesk
Alo Sues Italic Over 'Same Manufacturer' Billboard and Bus Ads
United States Courthouse, 350, West 1st Street, Civic Center, Downtown, Los Angeles, Los Angeles County, California, 90012, United StatesAlo Yoga
Starts 01/26/2022CONFIRMED 90% CONFIDENCE4.7 years agoThe Fashion Law's^[1][4] 27 January 2022 report says Alo filed the complaint "on Wednesday", and the complaint's header reads "Case 2:22-cv-00567 Document 1 Filed 01/26/22".
Alo sued discount marketplace Italic in Los Angeles federal court over billboards and bus ads that set Alo leggings and sports bras beside cheaper Italic lookalikes, calling the price comparisons false and its trademark use infringing.
0.65
Fashion09/24/2026@FashionDesk
Danny Harris and Marco DeGeorge Found Alo Yoga in Los Angeles
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 12/31/2007ESTIMATED 71% CONFIDENCE18.7 years agoWikipedia^[1] says only that Alo "was founded in 2007 in Los Angeles", so the pin takes the last day of that year.
Childhood friends Danny Harris and Marco DeGeorge, already the owners of T-shirt maker Bella+Canvas, start Alo - named for air, land and ocean - as a yoga apparel brand in Los Angeles.
0.65

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