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Alo Yoga and 15 Influencers Sued for $150M Over Undisclosed Paid Posts
CONFIRMED89% CONFIDENCE1.5 years agoThe complaint's header reads "Case: 1:25-cv-03928 Document #: 1 Filed: 04/11/25".[1]Two shoppers filed a class action in Chicago federal court claiming Alo Yoga paid Instagram influencers who promoted its clothes and Alo Moves without disclosing the deals, seeking more than $150 million.0.77Court Bars the Fake 'ALO YOGA ALO' Firm From Using Alo's Marks
United States Courthouse, 350, West 1st Street, Civic Center, Downtown, Los Angeles, Los Angeles County, California, 90012, United StatesAlo Yoga
CONFIRMED90% CONFIDENCE1.2 years agoThe judgment's header reads "Case 2:25-cv-03204-JFW-MBK Document 24 Filed 07/23/25".[1]A Los Angeles federal judge entered default judgment and a permanent injunction for Alo against the Colorado shell "ALO YOGA ALO, LLC", finding it infringed Alo's marks and committed identity theft.0.77Alo Yoga Hit With a Second Do-Not-Call Texting Class Action
United States Courthouse, 350, West 1st Street, Civic Center, Downtown, Los Angeles, Los Angeles County, California, 90012, United States
CONFIRMED91% CONFIDENCE224 days agoTCPAWorld's[1] post of 13 February 2026 says "just yesterday, Alo Yoga was hit with ANOTHER TCPA class action", Case No. 2:26-CV-01484.A shopper sued Alo in Los Angeles federal court in a proposed class action claiming it sent marketing texts to numbers on the National Do-Not-Call Registry, months after a first texting suit was dropped.0.75Alo Sues Italic Over 'Same Manufacturer' Billboard and Bus Ads
United States Courthouse, 350, West 1st Street, Civic Center, Downtown, Los Angeles, Los Angeles County, California, 90012, United States
CONFIRMED90% CONFIDENCE4.7 years agoThe Fashion Law's[1][4] 27 January 2022 report says Alo filed the complaint "on Wednesday", and the complaint's header reads "Case 2:22-cv-00567 Document 1 Filed 01/26/22".Alo sued discount marketplace Italic in Los Angeles federal court over billboards and bus ads that set Alo leggings and sports bras beside cheaper Italic lookalikes, calling the price comparisons false and its trademark use infringing.0.73ALO Jewelry Asks EUIPO to Cancel Alo Yoga's EU 'ALO' Trademarks
EUIPO, 4, Avinguda d'Europa, Alicante Hills, Alacant / Alicante, l'Alacantí, Alacant / Alicante, Comunitat Valenciana, 03008, España
ESTIMATED50% CONFIDENCE116 days agoThe release says ALO jewelry responded "by filing an application in May 2026 at the EUIPO to invalidate four trademarks of ALO Yoga", giving only the month, so the pin takes its last day.[1]Prague jeweller ALO jewelry CZ asked the EU trademark office to invalidate four Alo Yoga trademarks, including its flagship EU "ALO" mark, answering Alo's own attempts to cancel the jeweller's registrations.0.71Alo Moves Sued for Sharing Subscribers' Watched Videos With Meta
United States Courthouse, 700, Stewart Street, Belltown, Seattle, King County, Washington, 98101, United States
CONFIRMED88% CONFIDENCE2.9 years agoThe complaint's header reads "Case 2:23-cv-01614-JCC Document 1 Filed 10/20/23".[1]Three Alo Moves subscribers filed a class action in Seattle federal court saying the Meta Pixel on Alo's site told Facebook which yoga and fitness videos each of them watched, in breach of the Video Privacy Protection Act.0.71Alo Yoga Settles the $150M Influencer Disclosure Class Action
Dirksen Federal Building and US Courthouse, 219, South Dearborn Street, Financial District, Loop, Chicago, South Chicago Township, Cook County, Illinois, 60604, United States
CONFIRMED90% CONFIDENCE1.0 years agoDocket entry 78, dated 11 September 2025: "Parties have resolved this matter. Defendants Color Image Apparel d/b/a Alo Yoga and Alo, LLC are to circulate by September 17, 2025, a draft settlement agreement."[1]Alo Yoga and the shoppers who accused it of hiding paid influencer deals told a Chicago magistrate judge they had resolved the case; it was dismissed two months later with no class relief and no ruling on the merits.0.71Alo Settles Its 'Alo Fruits & Passion' Trademark Suit With Avon Unit
United States Courthouse, 350, West 1st Street, Civic Center, Downtown, Los Angeles, Los Angeles County, California, 90012, United States
CONFIRMED90% CONFIDENCE3.8 years agoThe court's 2 December 2022 order says "In light of the Notice of Settlement filed 12/1/22, the Court sets a hearing on Order To Show Cause Re Dismissal".[1]Alo and Avon Canada's Fruits & Passion told a Los Angeles federal court they had settled Alo's suit over an "Alo Fruits & Passion" line of body-care products that it said traded on its Alo mark.0.68Alo Yoga Acquires Cody, the Yoga Video App That Became Alo Moves
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
CONFIRMED87% CONFIDENCE8.8 years agoCody's co-founder announced "we've been acquired by Alo Yoga[1]!" in a post published on 7 December 2017; the announcement page says only "This past December 2017".Alo buys Cody, a Seattle start-up selling yoga and fitness video programmes, giving the apparel brand its own online class platform - later Alo Moves and today the Alo Wellness Club app.0.68FTC Closes Referral Over Alo Yoga's Undisclosed Instagram Ambassador Posts
Federal Trade Commission, 600, Pennsylvania Avenue Northwest, Ward 2, Washington, District of Columbia, 20580, United States
CONFIRMED90% CONFIDENCE7.3 years agoThe FTC's[1][2] public-statement page is dated "June 20, 2019" and the letter itself is dated "June 20, 2019".The FTC said no further action was warranted after the ad industry's self-regulator referred Alo Yoga for Instagram posts by "ambassadors" who got free products but did not disclose it, once Alo agreed to cooperate.0.67Alo Yoga's Owners Explore a Stake Sale at a $10 Billion Valuation
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
CONFIRMED82% CONFIDENCE2.9 years agoReuters' exclusive was published on 30 October 2023 (13:05 UTC): Alo Yoga's parent "is exploring a potential investment that could value" the brand at about $10 billion.[1]Reuters reports that Alo's founders hired Moelis to weigh selling a stake to private equity and sovereign wealth funds in a deal that could value the brand at about $10 billion.0.66Alo Yoga Buys the La Peer Building for $90 Million as Its Next Headquarters
8942, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90211, United States
ESTIMATED63% CONFIDENCE307 days agoCommercial Observer[1] reported on 21 November 2025 that "Alo Yoga paid $90 million for the La Peer Building"; the closing date is not given, so the pin takes the report's day.Alo pays $90 million, about $1,085 a square foot, for the vacant 82,886-square-foot La Peer Building at 8942 Wilshire Boulevard to become its new Beverly Hills headquarters.$90M0.66