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- May 31, 202650% CONFIDENCEfrom the source
ALO Jewelry Asks EUIPO to Cancel Alo Yoga's EU 'ALO' Trademarks
- ALO jewelry CZ, s.r.o., a Prague jeweller trading under the ALO name for more than 30 years, says it applied to the EUIPO in May 2026 to invalidate four Alo Yoga trademarks, including its flagship EU "ALO" mark[1]
- The release says this followed six more cancellation actions in February 2026, after Alo Yoga filed a motion received on 10 February 2026 at the EUIPO to cancel another of the jeweller's trademarks and applied to register ALO for jewelry in Germany, Ireland, Italy, France, Benelux and Spain[1]
- ALO jewelry says it also took action in China and the UK and has a favourable first-instance ruling in China[1]
- It accuses Alo Yoga of a campaign of non-use cancellation motions and of TTAB oppositions in the US against marks such as MOSTALO, OLA, XVYWALO and CLUB OLA[1]
- The fight goes back to at least 2018: Alo began US cancellation proceedings against the ALO DIAMONDS, ALO and ALO JEWELRY registrations that July, and sued ALO Diamonds in California federal court on 1 April 2022[2]
References 250% CONFIDENCE
The first entry is always the pin's source. Overall confidence is a weighted average of how firmly each reference supports the start and end times used above; a reference counts half as much for every 180 days older than the newest.
- [1]50%natlawreview.com/press-releases/alo-jewelry-fights-alo-yogas-attempts-seize-its-trademark-rightsnatlawreview.com· Posted Sep 24, 2026· Starts May 31, 2026 ✓· 100% of score
The release says ALO jewelry responded "by filing an application in May 2026 at the EUIPO to invalidate four trademarks of ALO Yoga", giving only the month, so the pin takes its last day.
- [2]85%Yogawear-Maker ALO Names ALO Diamonds in Trademark Lawsuit (The Fashion Law)thefashionlaw.com· Published Apr 4, 2022· 0% of score
Background: Alo sued Czech ALO Diamonds in California federal court on April 1, 2022, after TTAB cancellation proceedings it began in July 2018 against the 'ALO DIAMONDS', 'ALO' and 'ALO JEWELRY' registrations.[1]
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