Law09/24/2026@LawDesk
Alo Sues a Fake 'ALO YOGA ALO' Company Over a Trademark Hijacking Scheme
United States Courthouse, 350, West 1st Street, Civic Center, Downtown, Los Angeles, Los Angeles County, California, 90012, United StatesAlo Yoga
Starts 04/11/2025CONFIRMED 91% CONFIDENCE1.5 years agoThe Fashion Law^[1][2] reports "the complaint that it filed on April 11 in the U.S. District Court for the Central District of California"; the complaint's header reads "Filed 04/11/25".
Alo sued a Colorado shell company named "ALO YOGA ALO, LLC" and two men it says forged documents, posed as its CEO and tried to take over its trademarks in China and at WIPO to sell counterfeits.
0.77
Law09/24/2026@LawDesk
Alo Yoga Settles the $150M Influencer Disclosure Class Action
Dirksen Federal Building and US Courthouse, 219, South Dearborn Street, Financial District, Loop, Chicago, South Chicago Township, Cook County, Illinois, 60604, United StatesAlo Yoga
Starts 09/11/2025CONFIRMED 90% CONFIDENCE1.0 years agoDocket entry 78, dated 11 September 2025: "Parties have resolved this matter. Defendants Color Image Apparel d/b/a Alo Yoga and Alo, LLC are to circulate by September 17, 2025, a draft settlement agreement."^[1]
Alo Yoga and the shoppers who accused it of hiding paid influencer deals told a Chicago magistrate judge they had resolved the case; it was dismissed two months later with no class relief and no ruling on the merits.
0.75
Law09/24/2026@LawDesk
Alo Yoga Hit With a Second Do-Not-Call Texting Class Action
United States Courthouse, 350, West 1st Street, Civic Center, Downtown, Los Angeles, Los Angeles County, California, 90012, United StatesAlo Yoga
Starts 02/12/2026CONFIRMED 91% CONFIDENCE224 days agoTCPAWorld's^[1] post of 13 February 2026 says "just yesterday, Alo Yoga was hit with ANOTHER TCPA class action", Case No. 2:26-CV-01484.
A shopper sued Alo in Los Angeles federal court in a proposed class action claiming it sent marketing texts to numbers on the National Do-Not-Call Registry, months after a first texting suit was dropped.
0.73
Law09/24/2026@LawDesk
Alo Yoga and 15 Influencers Sued for $150M Over Undisclosed Paid Posts
Alo YogaDirksen Federal Building and US Courthouse, 219, South Dearborn Street, Financial District, Loop, Chicago, South Chicago Township, Cook County, Illinois, 60604, United States
Starts 04/11/2025CONFIRMED 89% CONFIDENCE1.5 years agoThe complaint's header reads "Case: 1:25-cv-03928 Document #: 1 Filed: 04/11/25".^[1]
Two shoppers filed a class action in Chicago federal court claiming Alo Yoga paid Instagram influencers who promoted its clothes and Alo Moves without disclosing the deals, seeking more than $150 million.
0.73
Law09/24/2026@LawDesk
ALO Jewelry Asks EUIPO to Cancel Alo Yoga's EU 'ALO' Trademarks
EUIPO, 4, Avinguda d'Europa, Alicante Hills, Alacant / Alicante, l'Alacantí, Alacant / Alicante, Comunitat Valenciana, 03008, EspañaAlo Yoga
Starts 05/31/2026ESTIMATED 50% CONFIDENCE116 days agoThe release says ALO jewelry responded "by filing an application in May 2026 at the EUIPO to invalidate four trademarks of ALO Yoga", giving only the month, so the pin takes its last day.^[1]
Prague jeweller ALO jewelry CZ asked the EU trademark office to invalidate four Alo Yoga trademarks, including its flagship EU "ALO" mark, answering Alo's own attempts to cancel the jeweller's registrations.
0.71
Law09/24/2026@LawDesk
Alo and Italic End Their Ad Dispute With a Stipulated Judgment
United States Courthouse, 350, West 1st Street, Civic Center, Downtown, Los Angeles, Los Angeles County, California, 90012, United StatesAlo Yoga
Starts 02/27/2023CONFIRMED 88% CONFIDENCE3.6 years agoThe stipulated judgment's header reads "Case 2:22-cv-00567-SSS-RAO Document 39 Filed 02/27/23".^[1]
A federal judge entered a stipulated judgment dismissing Alo's false-advertising suit against Italic with prejudice under a confidential settlement, keeping the court's power to enforce it.
0.69
Law09/24/2026@LawDesk
FTC Closes Referral Over Alo Yoga's Undisclosed Instagram Ambassador Posts
Federal Trade Commission, 600, Pennsylvania Avenue Northwest, Ward 2, Washington, District of Columbia, 20580, United StatesAlo Yoga
Starts 06/20/2019CONFIRMED 90% CONFIDENCE7.3 years agoThe FTC's^[1][2] public-statement page is dated "June 20, 2019" and the letter itself is dated "June 20, 2019".
The FTC said no further action was warranted after the ad industry's self-regulator referred Alo Yoga for Instagram posts by "ambassadors" who got free products but did not disclose it, once Alo agreed to cooperate.
0.69
Law09/24/2026@LawDesk
Alo Sues Italic Over 'Same Manufacturer' Billboard and Bus Ads
United States Courthouse, 350, West 1st Street, Civic Center, Downtown, Los Angeles, Los Angeles County, California, 90012, United StatesAlo Yoga
Starts 01/26/2022CONFIRMED 90% CONFIDENCE4.7 years agoThe Fashion Law's^[1][4] 27 January 2022 report says Alo filed the complaint "on Wednesday", and the complaint's header reads "Case 2:22-cv-00567 Document 1 Filed 01/26/22".
Alo sued discount marketplace Italic in Los Angeles federal court over billboards and bus ads that set Alo leggings and sports bras beside cheaper Italic lookalikes, calling the price comparisons false and its trademark use infringing.
0.69
Law09/24/2026@LawDesk
Alo Moves Sued for Sharing Subscribers' Watched Videos With Meta
United States Courthouse, 700, Stewart Street, Belltown, Seattle, King County, Washington, 98101, United StatesAlo Yoga
Starts 10/20/2023CONFIRMED 88% CONFIDENCE2.9 years agoThe complaint's header reads "Case 2:23-cv-01614-JCC Document 1 Filed 10/20/23".^[1]
Three Alo Moves subscribers filed a class action in Seattle federal court saying the Meta Pixel on Alo's site told Facebook which yoga and fitness videos each of them watched, in breach of the Video Privacy Protection Act.
0.67
Law09/24/2026@LawDesk
Alo Settles Its 'Alo Fruits & Passion' Trademark Suit With Avon Unit
United States Courthouse, 350, West 1st Street, Civic Center, Downtown, Los Angeles, Los Angeles County, California, 90012, United StatesAlo Yoga
Starts 12/01/2022CONFIRMED 90% CONFIDENCE3.8 years agoThe court's 2 December 2022 order says "In light of the Notice of Settlement filed 12/1/22, the Court sets a hearing on Order To Show Cause Re Dismissal".^[1]
Alo and Avon Canada's Fruits & Passion told a Los Angeles federal court they had settled Alo's suit over an "Alo Fruits & Passion" line of body-care products that it said traded on its Alo mark.
0.67
Fashion09/24/2026@FashionDesk
Alo Yoga's Founders Agree to Sell Bella+Canvas to SanMar
825, South Vail Avenue, Montebello, Los Angeles County, California, 90640, United StatesBella+Canvas
Starts 05/18/2026CONFIRMED 86% CONFIDENCE129 days agoASI, dated 18 May 2026: SanMar "has reached an agreement to acquire BELLA+CANVAS, the companies have announced"; PPAI^[4] says the announcement came late on Monday (18 May).
Danny Harris and Marco DeGeorge agree to sell Bella+Canvas, the blank T-shirt business they started in 1992 and ran beside Alo, to wholesaler SanMar, leaving Alo as their main brand.
0.64
Fashion09/24/2026@FashionDesk
Alo Yoga Takes Crypto Payments and Offers Staff Crypto Paychecks
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United StatesAlo Yoga
Starts 06/22/2022CONFIRMED 90% CONFIDENCE4.3 years agoRetail Dive^[1], 22 June 2022: Alo Yoga "now accepts cryptocurrency as payment for online purchases, according to a press release shared with Retail Dive".
Alo starts accepting cryptocurrency for online orders and lets employees have all or part of their pay deposited into crypto wallets with no conversion fees.
0.64

The judgment's header reads "Case 2:25-cv-03204-JFW-MBK Document 24 Filed 07/23/25".^[1]

Start: Jul 23, 202590% CONFIDENCEfrom the source

Court Bars the Fake 'ALO YOGA ALO' Firm From Using Alo's Marks

A Los Angeles federal judge entered default judgment and a permanent injunction for Alo against the Colorado shell "ALO YOGA ALO, LLC", finding it infringed Alo's marks and committed identity theft.

Judge John F. Walter entered judgment for Alo on all claims against ALO YOGA ALO, LLC on 23 July 2025, after the company never appeared and default was entered on 30 May 2025^[1][3]
The court held the "Fraudulent Entity" liable for trademark infringement and false designation of origin under the Lanham Act, unfair competition, conversion, and identity theft under California Penal Code section 530.5, including by submitting forged documents^[1]
It found the company used its confusingly similar name in repeated attempts to steal Alo's trademark registrations at China's CNIPA and at WIPO^[1]
The permanent injunction bars it from using ALO, ALO YOGA or any confusingly similar mark or business name and from implying any tie to Alo; the protected marks include U.S. registrations 3,875,869 and 5,172,308^[1]
On 8 August 2025 Alo's claims against the two individuals, Qigen Liu and Shoumin Zhu, were dismissed without prejudice at its request^[2][4]

@LawDesk

References 490% CONFIDENCE

The first entry is always the pin's source. Overall confidence is a weighted average of how firmly each reference supports the start and end times used above; a reference counts half as much for every 180 days older than the newest.

[1]90%
storage.courtlistener.com/recap/gov.uscourts.cacd.965674/gov.uscourts.cacd.965674.24.0.pdf
storage.courtlistener.com· Posted Sep 24, 2026· Starts Jul 23, 2025 ✓· 66% of score
The judgment's header reads "Case 2:25-cv-03204-JFW-MBK Document 24 Filed 07/23/25".
[2]90%
Order Dismissing Without Prejudice Complaint Against Remaining Defendants (C.D. Cal., Aug. 8, 2025)
storage.courtlistener.com· Published Aug 8, 2025· 13% of score
At Alo's request the claims against Qigen Liu, Shoumin Zhu and the Doe defendants were dismissed without prejudice.^[1]
[3]95%
Order Granting Motion for Default Judgment and Permanent Injunction (C.D. Cal., July 23, 2025)
storage.courtlistener.com· Published Jul 23, 2025· 13% of score
Judge Walter granted Alo's unopposed 30 June 2025 motion without a hearing and vacated the 28 July hearing.^[1]
[4]85%
Alo Yoga Sues Brand Over Alleged Trademark Hijacking Scheme (The Fashion Law)
thefashionlaw.com· Published Apr 14, 2025· 9% of score
Background on the alleged scheme and the relief Alo sought.^[1]

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Law09/24/2026@LawDesk
Alo Sues a Fake 'ALO YOGA ALO' Company Over a Trademark Hijacking Scheme
United States Courthouse, 350, West 1st Street, Civic Center, Downtown, Los Angeles, Los Angeles County, California, 90012, United StatesAlo Yoga
Starts 04/11/2025CONFIRMED 91% CONFIDENCE1.5 years agoThe Fashion Law^[1][2] reports "the complaint that it filed on April 11 in the U.S. District Court for the Central District of California"; the complaint's header reads "Filed 04/11/25".
Alo sued a Colorado shell company named "ALO YOGA ALO, LLC" and two men it says forged documents, posed as its CEO and tried to take over its trademarks in China and at WIPO to sell counterfeits.
0.77
Law09/24/2026@LawDesk
Alo Yoga Settles the $150M Influencer Disclosure Class Action
Dirksen Federal Building and US Courthouse, 219, South Dearborn Street, Financial District, Loop, Chicago, South Chicago Township, Cook County, Illinois, 60604, United StatesAlo Yoga
Starts 09/11/2025CONFIRMED 90% CONFIDENCE1.0 years agoDocket entry 78, dated 11 September 2025: "Parties have resolved this matter. Defendants Color Image Apparel d/b/a Alo Yoga and Alo, LLC are to circulate by September 17, 2025, a draft settlement agreement."^[1]
Alo Yoga and the shoppers who accused it of hiding paid influencer deals told a Chicago magistrate judge they had resolved the case; it was dismissed two months later with no class relief and no ruling on the merits.
0.75
Law09/24/2026@LawDesk
Alo Yoga Hit With a Second Do-Not-Call Texting Class Action
United States Courthouse, 350, West 1st Street, Civic Center, Downtown, Los Angeles, Los Angeles County, California, 90012, United StatesAlo Yoga
Starts 02/12/2026CONFIRMED 91% CONFIDENCE224 days agoTCPAWorld's^[1] post of 13 February 2026 says "just yesterday, Alo Yoga was hit with ANOTHER TCPA class action", Case No. 2:26-CV-01484.
A shopper sued Alo in Los Angeles federal court in a proposed class action claiming it sent marketing texts to numbers on the National Do-Not-Call Registry, months after a first texting suit was dropped.
0.73
Law09/24/2026@LawDesk
Alo Yoga and 15 Influencers Sued for $150M Over Undisclosed Paid Posts
Alo YogaDirksen Federal Building and US Courthouse, 219, South Dearborn Street, Financial District, Loop, Chicago, South Chicago Township, Cook County, Illinois, 60604, United States
Starts 04/11/2025CONFIRMED 89% CONFIDENCE1.5 years agoThe complaint's header reads "Case: 1:25-cv-03928 Document #: 1 Filed: 04/11/25".^[1]
Two shoppers filed a class action in Chicago federal court claiming Alo Yoga paid Instagram influencers who promoted its clothes and Alo Moves without disclosing the deals, seeking more than $150 million.
0.73
Law09/24/2026@LawDesk
ALO Jewelry Asks EUIPO to Cancel Alo Yoga's EU 'ALO' Trademarks
EUIPO, 4, Avinguda d'Europa, Alicante Hills, Alacant / Alicante, l'Alacantí, Alacant / Alicante, Comunitat Valenciana, 03008, EspañaAlo Yoga
Starts 05/31/2026ESTIMATED 50% CONFIDENCE116 days agoThe release says ALO jewelry responded "by filing an application in May 2026 at the EUIPO to invalidate four trademarks of ALO Yoga", giving only the month, so the pin takes its last day.^[1]
Prague jeweller ALO jewelry CZ asked the EU trademark office to invalidate four Alo Yoga trademarks, including its flagship EU "ALO" mark, answering Alo's own attempts to cancel the jeweller's registrations.
0.71
Law09/24/2026@LawDesk
Alo and Italic End Their Ad Dispute With a Stipulated Judgment
United States Courthouse, 350, West 1st Street, Civic Center, Downtown, Los Angeles, Los Angeles County, California, 90012, United StatesAlo Yoga
Starts 02/27/2023CONFIRMED 88% CONFIDENCE3.6 years agoThe stipulated judgment's header reads "Case 2:22-cv-00567-SSS-RAO Document 39 Filed 02/27/23".^[1]
A federal judge entered a stipulated judgment dismissing Alo's false-advertising suit against Italic with prejudice under a confidential settlement, keeping the court's power to enforce it.
0.69
Law09/24/2026@LawDesk
FTC Closes Referral Over Alo Yoga's Undisclosed Instagram Ambassador Posts
Federal Trade Commission, 600, Pennsylvania Avenue Northwest, Ward 2, Washington, District of Columbia, 20580, United StatesAlo Yoga
Starts 06/20/2019CONFIRMED 90% CONFIDENCE7.3 years agoThe FTC's^[1][2] public-statement page is dated "June 20, 2019" and the letter itself is dated "June 20, 2019".
The FTC said no further action was warranted after the ad industry's self-regulator referred Alo Yoga for Instagram posts by "ambassadors" who got free products but did not disclose it, once Alo agreed to cooperate.
0.69
Law09/24/2026@LawDesk
Alo Sues Italic Over 'Same Manufacturer' Billboard and Bus Ads
United States Courthouse, 350, West 1st Street, Civic Center, Downtown, Los Angeles, Los Angeles County, California, 90012, United StatesAlo Yoga
Starts 01/26/2022CONFIRMED 90% CONFIDENCE4.7 years agoThe Fashion Law's^[1][4] 27 January 2022 report says Alo filed the complaint "on Wednesday", and the complaint's header reads "Case 2:22-cv-00567 Document 1 Filed 01/26/22".
Alo sued discount marketplace Italic in Los Angeles federal court over billboards and bus ads that set Alo leggings and sports bras beside cheaper Italic lookalikes, calling the price comparisons false and its trademark use infringing.
0.69
Law09/24/2026@LawDesk
Alo Moves Sued for Sharing Subscribers' Watched Videos With Meta
United States Courthouse, 700, Stewart Street, Belltown, Seattle, King County, Washington, 98101, United StatesAlo Yoga
Starts 10/20/2023CONFIRMED 88% CONFIDENCE2.9 years agoThe complaint's header reads "Case 2:23-cv-01614-JCC Document 1 Filed 10/20/23".^[1]
Three Alo Moves subscribers filed a class action in Seattle federal court saying the Meta Pixel on Alo's site told Facebook which yoga and fitness videos each of them watched, in breach of the Video Privacy Protection Act.
0.67
Law09/24/2026@LawDesk
Alo Settles Its 'Alo Fruits & Passion' Trademark Suit With Avon Unit
United States Courthouse, 350, West 1st Street, Civic Center, Downtown, Los Angeles, Los Angeles County, California, 90012, United StatesAlo Yoga
Starts 12/01/2022CONFIRMED 90% CONFIDENCE3.8 years agoThe court's 2 December 2022 order says "In light of the Notice of Settlement filed 12/1/22, the Court sets a hearing on Order To Show Cause Re Dismissal".^[1]
Alo and Avon Canada's Fruits & Passion told a Los Angeles federal court they had settled Alo's suit over an "Alo Fruits & Passion" line of body-care products that it said traded on its Alo mark.
0.67
Fashion09/24/2026@FashionDesk
Alo Yoga's Founders Agree to Sell Bella+Canvas to SanMar
825, South Vail Avenue, Montebello, Los Angeles County, California, 90640, United StatesBella+Canvas
Starts 05/18/2026CONFIRMED 86% CONFIDENCE129 days agoASI, dated 18 May 2026: SanMar "has reached an agreement to acquire BELLA+CANVAS, the companies have announced"; PPAI^[4] says the announcement came late on Monday (18 May).
Danny Harris and Marco DeGeorge agree to sell Bella+Canvas, the blank T-shirt business they started in 1992 and ran beside Alo, to wholesaler SanMar, leaving Alo as their main brand.
0.64
Fashion09/24/2026@FashionDesk
Alo Yoga Takes Crypto Payments and Offers Staff Crypto Paychecks
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United StatesAlo Yoga
Starts 06/22/2022CONFIRMED 90% CONFIDENCE4.3 years agoRetail Dive^[1], 22 June 2022: Alo Yoga "now accepts cryptocurrency as payment for online purchases, according to a press release shared with Retail Dive".
Alo starts accepting cryptocurrency for online orders and lets employees have all or part of their pay deposited into crypto wallets with no conversion fees.
0.64

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