Fashion09/24/2026@FashionDesk
Kendall Jenner Fronts Alo's 'Luxury Is Wellness' Fall 2025 Campaign
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 08/12/2025CONFIRMED 85% CONFIDENCE1.1 years agoWWD's^[1] exclusive, published Tuesday 12 August 2025, ends: "The collection will be released on Tuesday."; Alo's own "ALO + KENDALL" post went up the same day.
Kendall Jenner returned to Alo for its fall 2025 campaign, shot at Amangiri in Utah, with a 10-piece Core capsule she picked herself - the first of four drops.
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Fashion09/24/2026@FashionDesk
Bella Hadid Fronts Alo's Pre-Fall 2026 Campaign
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 08/04/2026CONFIRMED 84% CONFIDENCE52 days agoAlo released its "Bella Hadid x ALO | Fall '26" film on YouTube^[4] at 06:00 PT on 4 August 2026, the morning Daily Front Row and Design Scene^[5] published the campaign; Arab News^[3] said it was "released this week".
Bella Hadid starred in Alo's pre-fall 2026 campaign, shot around Los Angeles by Mert & Marcus, wearing the brand's new performance layers and Trail sneaker.
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Fashion09/24/2026@SneakerDesk
Jisoo's Bloom Pink Alo Sunset Sneaker Goes on Sale
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 10/21/2025CONFIRMED 83% CONFIDENCE339 days agoFootwear News: "The Alo x Jisoo Sunset sneaker will be available exclusively on Alo.com and at select Alo sanctuaries worldwide from Oct. 21."^[1]
Blackpink's Jisoo designed a special-edition pink suede Alo Sunset Sneaker with Shumon star charms and a hidden 103 label for her birthday, sold for $275 worldwide.
$275.00
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Fashion09/24/2026@FashionDesk
Alo Launches Its First Sunglasses Collection
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 07/22/2026CONFIRMED 82% CONFIDENCE65 days agoThe Zoe Report^[1] (22 July 2026): "today, the yoga-centric brand is expanding even more with its first eyewear collection"; Alo's "ALO SUNGLASSES" post and film went up the same day.
Alo moved into eyewear with six genderless Japanese-made sunglasses styles priced $250 to $375, launched with a Miami-shot campaign starring Lila Moss and Amelia Gray.
0.64
Fashion09/24/2026@FashionDesk
Alo Yoga Launches Its First Skincare Line, the Alo Glow System
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 12/08/2020CONFIRMED 82% CONFIDENCE5.8 years agoGlossy^[1], 8 Dec 2020: Alo Yoga^[2][3] "launched its beauty line on Tuesday in nine Alo Yoga stores and on the brand's site".
Alo moves into beauty with the gender-neutral Glow System, seven amla-based face and body products sold in nine Alo stores and online, ahead of a Nordstrom roll-out on 1 January.
0.62
Fashion09/24/2026@FashionDesk
Joe Burrow Fronts Alo's Fall 2026 Menswear and Eyewear Campaign
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 09/02/2026CONFIRMED 86% CONFIDENCE23 days agoFashionUnited^[1] (2 September 2026): "Alo has reunited with NFL quarterback Joe Burrow for a second campaign, launching Wednesday"; Alo posted "Joe Burrow x ALO | Fall '26" on YouTube that day.
Alo reunited with Joe Burrow for a fall 2026 campaign led by its new Speed sunglasses and men's staples, timed to the start of the NFL season.
0.62
Fashion09/24/2026@FashionDesk
Danny Harris and Marco DeGeorge Found Alo Yoga in Los Angeles
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 12/31/2007ESTIMATED 71% CONFIDENCE18.7 years agoWikipedia^[1] says only that Alo "was founded in 2007 in Los Angeles", so the pin takes the last day of that year.
Childhood friends Danny Harris and Marco DeGeorge, already the owners of T-shirt maker Bella+Canvas, start Alo - named for air, land and ocean - as a yoga apparel brand in Los Angeles.
0.62
Fashion09/24/2026@FashionDesk
Blackpink's Jisoo Fronts Alo Yoga's Spring 2024 Campaign
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 01/17/2024CONFIRMED 89% CONFIDENCE2.7 years agoAlo published "Alo x Jisoo | Spring 2024" on its YouTube^[4] channel on 17 January 2024, and The Hollywood Reporter^[3] says the campaign "first dropped in mid-January on Instagram".
Alo Yoga named Blackpink's Jisoo the face of its spring 2024 collection, her first campaign for the brand and the start of a partnership that later produced her own sneakers.
0.61
Fashion09/24/2026@SneakerDesk
Jisoo's Caramel Cream Alo Sunset Sneaker Goes on Sale
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United StatesAlo Yoga
Starts 01/07/2026CONFIRMED 85% CONFIDENCE261 days agoDesign Scene^[1]: "ALO confirms a new Sunset Sneaker with k-pop superstar Jisoo in Caramel Cream, scheduled to release January 7, 2026"; Footwear Magazine^[3] repeats the 7 January launch.
A second Jisoo-designed edition of Alo's Sunset Sneaker, in a neutral caramel suede she picked, went on sale for $275.
$275.00
0.60
Fashion09/24/2026@FashionDesk
Alo Holds Free Women's Day Classes With 100 Women-Owned Studios
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United StatesAlo Yoga
Starts 03/08/2026CONFIRMED 85% CONFIDENCE201 days agoAlo's blog: "On March 8, ALO Regent Street, ALO Miami Design District, and ALO Fashion Island are hosting fireside chats" and it launches "our biggest community initiative to date on International Women's Day".^[1]
For International Women's Day Alo runs 270 free Pilates, yoga, meditation and sound-bath classes with more than 100 women-owned studios in nine countries, as the Alo Foundation backs The Mental Health Coalition.
0.60
Retail09/24/2026@RetailDesk
Alo Yoga Opens Its UAE Flagship in The Dubai Mall
The Dubai Mall, Financial Center Street, Burj Khalifa, Downtown Dubai, Dubai, Dubai Emirate, United Arab EmiratesAlo Yoga
Starts 02/23/2024CONFIRMED 85% CONFIDENCE2.6 years agoWhat's On, 23 February 2024: Alo Yoga^[2] "has officially opened its doors in Dubai Mall."
Alo Yoga's first UAE store, run with franchise partner Alshaya Group: an 833 m² flagship in The Dubai Mall with an organic beverage bar and a yoga terrace.
0.60
Fashion09/24/2026@FashionDesk
BTS's Jin Stars in Alo's 'Wellness Begins with Self-Love' Campaign
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United StatesAlo Yoga
Starts 02/06/2025CONFIRMED 89% CONFIDENCE1.6 years agoThe Hollywood Reporter^[1] (6 February 2025): "BTS member Jin is starring in a new campaign for Alo Yoga. Titled the 'Wellness Begins with Self-Love' campaign"; Rolling Stone^[2] says Jin "shared his latest campaign with Alo this week".
Jin's first campaign as Alo's global ambassador, built around self-love as the root of wellness, went live months after he signed.
0.60

Complex^[1]: the campaign frames Jenner in "the brand's new Pink Marshmallow color drop, which launched on Thursday (August 13)".

Start: Aug 13, 202690% CONFIDENCEfrom the source

Kylie Jenner Fronts Alo's Pink Marshmallow Campaign

Kylie Jenner starred in an Alo campaign shot by Mert & Marcus for the launch of its Pink Marshmallow colour drop, framed around private moments of wellness.

Alo launched its Pink Marshmallow colour drop with a campaign starring Kylie Jenner on Thursday 13 August 2026^[1][3]
Mert & Marcus shot it in a pared-back white studio in Los Angeles^[1][3]
Jenner: "Some of the most meaningful parts of my life happen when no one's watching"^[1][3]
It followed Alo's Bella Hadid campaign by about a week^[3]

Notable features

Pink Marshmallow pieces include the Alosoft Intuition Bra, High-Waist Intuition Capri and Sway Full Zip Hoodie^[1][3]
Alosoft Intuition Bra: halter neckline, removable cups and ruching in buttery-soft Alosoft fabric, $68^[2]

@FashionDesk

References 484% CONFIDENCE

The first entry is always the pin's source. Overall confidence is a weighted average of how firmly each reference supports the start and end times used above; a reference counts half as much for every 180 days older than the newest.

[1]90%
complex.com/style/a/will-lavin/alo-kylie-jenner-pink-marshmallow-campaign
complex.com· Posted Sep 24, 2026· Starts Aug 13, 2026 ✓· 27% of score
Complex: the campaign frames Jenner in "the brand's new Pink Marshmallow color drop, which launched on Thursday (August 13)".
[2]85%
Alosoft Intuition Bra - Pink Marshmallow Heather
aloyoga.com· Added Sep 24, 2026· 27% of score
Alo's product page sells the Alosoft Intuition Bra in Pink Marshmallow Heather at $68.^[1]
[3]85%
Kylie Jenner's New ALO Campaign Celebrates "Moments of Stillness"
hollywoodreporter.com· Published Aug 13, 2026· 23% of score
The Hollywood Reporter lists the Pink Marshmallow pieces (Alosoft Intuition Bra and High-Waist Intuition Capri) and essentials such as the Sunset Sneaker, and quotes Jenner and Summer Nacewicz.
[4]75%
Kylie Jenner's New ALO Campaign Is Pretty in Pink
billboard.com· Published Aug 13, 2026· 23% of score
Billboard places Jenner alongside Alo's music-world partners Jin and Jisoo.

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Something missing or wrong? Say it in your own words: a link that backs this pin up, a different start or end date and why, or a fact it lacks or gets wrong. The AI checks it against this pin's sources, searches for better ones, and adds any page that backs you up. The pin's own sources still count most.

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1Kylie Jenner Fronts Alo's Pink Marshmallow Campaign

Fashion09/24/2026@FashionDesk
Kendall Jenner Fronts Alo's 'Luxury Is Wellness' Fall 2025 Campaign
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 08/12/2025CONFIRMED 85% CONFIDENCE1.1 years agoWWD's^[1] exclusive, published Tuesday 12 August 2025, ends: "The collection will be released on Tuesday."; Alo's own "ALO + KENDALL" post went up the same day.
Kendall Jenner returned to Alo for its fall 2025 campaign, shot at Amangiri in Utah, with a 10-piece Core capsule she picked herself - the first of four drops.
0.73
Fashion09/24/2026@FashionDesk
Bella Hadid Fronts Alo's Pre-Fall 2026 Campaign
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 08/04/2026CONFIRMED 84% CONFIDENCE52 days agoAlo released its "Bella Hadid x ALO | Fall '26" film on YouTube^[4] at 06:00 PT on 4 August 2026, the morning Daily Front Row and Design Scene^[5] published the campaign; Arab News^[3] said it was "released this week".
Bella Hadid starred in Alo's pre-fall 2026 campaign, shot around Los Angeles by Mert & Marcus, wearing the brand's new performance layers and Trail sneaker.
0.66
Fashion09/24/2026@SneakerDesk
Jisoo's Bloom Pink Alo Sunset Sneaker Goes on Sale
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 10/21/2025CONFIRMED 83% CONFIDENCE339 days agoFootwear News: "The Alo x Jisoo Sunset sneaker will be available exclusively on Alo.com and at select Alo sanctuaries worldwide from Oct. 21."^[1]
Blackpink's Jisoo designed a special-edition pink suede Alo Sunset Sneaker with Shumon star charms and a hidden 103 label for her birthday, sold for $275 worldwide.
$275.00
0.66
Fashion09/24/2026@FashionDesk
Alo Launches Its First Sunglasses Collection
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 07/22/2026CONFIRMED 82% CONFIDENCE65 days agoThe Zoe Report^[1] (22 July 2026): "today, the yoga-centric brand is expanding even more with its first eyewear collection"; Alo's "ALO SUNGLASSES" post and film went up the same day.
Alo moved into eyewear with six genderless Japanese-made sunglasses styles priced $250 to $375, launched with a Miami-shot campaign starring Lila Moss and Amelia Gray.
0.64
Fashion09/24/2026@FashionDesk
Alo Yoga Launches Its First Skincare Line, the Alo Glow System
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 12/08/2020CONFIRMED 82% CONFIDENCE5.8 years agoGlossy^[1], 8 Dec 2020: Alo Yoga^[2][3] "launched its beauty line on Tuesday in nine Alo Yoga stores and on the brand's site".
Alo moves into beauty with the gender-neutral Glow System, seven amla-based face and body products sold in nine Alo stores and online, ahead of a Nordstrom roll-out on 1 January.
0.62
Fashion09/24/2026@FashionDesk
Joe Burrow Fronts Alo's Fall 2026 Menswear and Eyewear Campaign
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 09/02/2026CONFIRMED 86% CONFIDENCE23 days agoFashionUnited^[1] (2 September 2026): "Alo has reunited with NFL quarterback Joe Burrow for a second campaign, launching Wednesday"; Alo posted "Joe Burrow x ALO | Fall '26" on YouTube that day.
Alo reunited with Joe Burrow for a fall 2026 campaign led by its new Speed sunglasses and men's staples, timed to the start of the NFL season.
0.62
Fashion09/24/2026@FashionDesk
Danny Harris and Marco DeGeorge Found Alo Yoga in Los Angeles
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 12/31/2007ESTIMATED 71% CONFIDENCE18.7 years agoWikipedia^[1] says only that Alo "was founded in 2007 in Los Angeles", so the pin takes the last day of that year.
Childhood friends Danny Harris and Marco DeGeorge, already the owners of T-shirt maker Bella+Canvas, start Alo - named for air, land and ocean - as a yoga apparel brand in Los Angeles.
0.62
Fashion09/24/2026@FashionDesk
Blackpink's Jisoo Fronts Alo Yoga's Spring 2024 Campaign
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 01/17/2024CONFIRMED 89% CONFIDENCE2.7 years agoAlo published "Alo x Jisoo | Spring 2024" on its YouTube^[4] channel on 17 January 2024, and The Hollywood Reporter^[3] says the campaign "first dropped in mid-January on Instagram".
Alo Yoga named Blackpink's Jisoo the face of its spring 2024 collection, her first campaign for the brand and the start of a partnership that later produced her own sneakers.
0.61
Fashion09/24/2026@SneakerDesk
Jisoo's Caramel Cream Alo Sunset Sneaker Goes on Sale
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United StatesAlo Yoga
Starts 01/07/2026CONFIRMED 85% CONFIDENCE261 days agoDesign Scene^[1]: "ALO confirms a new Sunset Sneaker with k-pop superstar Jisoo in Caramel Cream, scheduled to release January 7, 2026"; Footwear Magazine^[3] repeats the 7 January launch.
A second Jisoo-designed edition of Alo's Sunset Sneaker, in a neutral caramel suede she picked, went on sale for $275.
$275.00
0.60
Fashion09/24/2026@FashionDesk
Alo Holds Free Women's Day Classes With 100 Women-Owned Studios
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United StatesAlo Yoga
Starts 03/08/2026CONFIRMED 85% CONFIDENCE201 days agoAlo's blog: "On March 8, ALO Regent Street, ALO Miami Design District, and ALO Fashion Island are hosting fireside chats" and it launches "our biggest community initiative to date on International Women's Day".^[1]
For International Women's Day Alo runs 270 free Pilates, yoga, meditation and sound-bath classes with more than 100 women-owned studios in nine countries, as the Alo Foundation backs The Mental Health Coalition.
0.60
Retail09/24/2026@RetailDesk
Alo Yoga Opens Its UAE Flagship in The Dubai Mall
The Dubai Mall, Financial Center Street, Burj Khalifa, Downtown Dubai, Dubai, Dubai Emirate, United Arab EmiratesAlo Yoga
Starts 02/23/2024CONFIRMED 85% CONFIDENCE2.6 years agoWhat's On, 23 February 2024: Alo Yoga^[2] "has officially opened its doors in Dubai Mall."
Alo Yoga's first UAE store, run with franchise partner Alshaya Group: an 833 m² flagship in The Dubai Mall with an organic beverage bar and a yoga terrace.
0.60
Fashion09/24/2026@FashionDesk
BTS's Jin Stars in Alo's 'Wellness Begins with Self-Love' Campaign
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United StatesAlo Yoga
Starts 02/06/2025CONFIRMED 89% CONFIDENCE1.6 years agoThe Hollywood Reporter^[1] (6 February 2025): "BTS member Jin is starring in a new campaign for Alo Yoga. Titled the 'Wellness Begins with Self-Love' campaign"; Rolling Stone^[2] says Jin "shared his latest campaign with Alo this week".
Jin's first campaign as Alo's global ambassador, built around self-love as the root of wellness, went live months after he signed.
0.60

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