Fashion09/24/2026@FashionDesk
Joe Burrow Fronts Alo's Conquer Menswear Campaign
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
08/25/2025 - 09/19/2025CONFIRMED 86% CONFIDENCE1.1 years agoWWD^[1] (25 August 2025): "Alo's latest collection is now live on the brand's official website" and "The Conquer campaign runs through Sept. 19."
Cincinnati Bengals quarterback Joe Burrow starred in Alo's Conquer campaign for its men's high-intensity training line, which went live on Alo's site for a run through 19 September.
0.78
Fashion09/24/2026@FashionDesk
Bella Hadid Fronts Alo's Pre-Fall 2026 Campaign
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 08/04/2026CONFIRMED 84% CONFIDENCE52 days agoAlo released its "Bella Hadid x ALO | Fall '26" film on YouTube^[4] at 06:00 PT on 4 August 2026, the morning Daily Front Row and Design Scene^[5] published the campaign; Arab News^[3] said it was "released this week".
Bella Hadid starred in Alo's pre-fall 2026 campaign, shot around Los Angeles by Mert & Marcus, wearing the brand's new performance layers and Trail sneaker.
0.73
Fashion09/24/2026@FashionDesk
Blackpink's Jisoo Fronts Alo Yoga's Spring 2024 Campaign
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 01/17/2024CONFIRMED 89% CONFIDENCE2.7 years agoAlo published "Alo x Jisoo | Spring 2024" on its YouTube^[4] channel on 17 January 2024, and The Hollywood Reporter^[3] says the campaign "first dropped in mid-January on Instagram".
Alo Yoga named Blackpink's Jisoo the face of its spring 2024 collection, her first campaign for the brand and the start of a partnership that later produced her own sneakers.
0.67
Fashion09/24/2026@FashionDesk
Alo Launches Its First Sunglasses Collection
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 07/22/2026CONFIRMED 82% CONFIDENCE65 days agoThe Zoe Report^[1] (22 July 2026): "today, the yoga-centric brand is expanding even more with its first eyewear collection"; Alo's "ALO SUNGLASSES" post and film went up the same day.
Alo moved into eyewear with six genderless Japanese-made sunglasses styles priced $250 to $375, launched with a Miami-shot campaign starring Lila Moss and Amelia Gray.
0.66
Fashion09/24/2026@SneakerDesk
Alo Yoga Releases the Alo Runner, Its First Running Shoe
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 09/05/2024CONFIRMED 86% CONFIDENCE2.1 years agoFootwear News: "Priced at $185 the Alo Runner will be available for purchase on Sept. 5 online and in Alo stores nationwide"; Alo posted "Introducing the Alo Runner" on YouTube that day.^[1]
Alo's first performance shoe, a $185 unisex runner with a dual-density midsole and heel clip, went on sale online and in its US stores, backed by a campaign with Joe Burrow.
$185.00
0.65
Fashion09/24/2026@SneakerDesk
Alo Releases the Alo Trail, Its First Trail Running Shoe
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 04/09/2026CONFIRMED 82% CONFIDENCE169 days agoFootwear News: "The Alo Trail, which will retail for $295 and will be offered in Black, White and Gravel colorways, will be available on Alo.com and in Alo Sanctuaries worldwide on April 9."^[1]
Alo's fourth sneaker, a $295 multi-terrain trail shoe with an oversized lugged sole and speed lacing, went on sale worldwide with a campaign starring boxer Ben Whittaker.
$295.00
0.64
Fashion09/24/2026@FashionDesk
Kylie Jenner Fronts Alo's Pink Marshmallow Campaign
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 08/13/2026CONFIRMED 84% CONFIDENCE43 days agoComplex^[1]: the campaign frames Jenner in "the brand's new Pink Marshmallow color drop, which launched on Thursday (August 13)".
Kylie Jenner starred in an Alo campaign shot by Mert & Marcus for the launch of its Pink Marshmallow colour drop, framed around private moments of wellness.
0.64
Fashion09/24/2026@FashionDesk
Kendall Jenner Fronts Alo's 'Luxury Is Wellness' Fall 2025 Campaign
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 08/12/2025CONFIRMED 85% CONFIDENCE1.1 years agoWWD's^[1] exclusive, published Tuesday 12 August 2025, ends: "The collection will be released on Tuesday."; Alo's own "ALO + KENDALL" post went up the same day.
Kendall Jenner returned to Alo for its fall 2025 campaign, shot at Amangiri in Utah, with a 10-piece Core capsule she picked herself - the first of four drops.
0.63
Fashion09/24/2026@FashionDesk
Alo Yoga's Founders Agree to Sell Bella+Canvas to SanMar
825, South Vail Avenue, Montebello, Los Angeles County, California, 90640, United StatesBella+Canvas
Starts 05/18/2026CONFIRMED 86% CONFIDENCE130 days agoASI, dated 18 May 2026: SanMar "has reached an agreement to acquire BELLA+CANVAS, the companies have announced"; PPAI^[4] says the announcement came late on Monday (18 May).
Danny Harris and Marco DeGeorge agree to sell Bella+Canvas, the blank T-shirt business they started in 1992 and ran beside Alo, to wholesaler SanMar, leaving Alo as their main brand.
0.63
Fashion09/24/2026@FashionDesk
Danny Harris and Marco DeGeorge Found Alo Yoga in Los Angeles
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 12/31/2007ESTIMATED 71% CONFIDENCE18.7 years agoWikipedia^[1] says only that Alo "was founded in 2007 in Los Angeles", so the pin takes the last day of that year.
Childhood friends Danny Harris and Marco DeGeorge, already the owners of T-shirt maker Bella+Canvas, start Alo - named for air, land and ocean - as a yoga apparel brand in Los Angeles.
0.62
Fashion09/24/2026@SneakerDesk
Alo and Jimmy Butler Release a Recovery Mode Sneaker, Alo's First Shoe Collab
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 10/01/2025CONFIRMED 85% CONFIDENCE359 days agoFootwear News: "The limited-edition Alo Recovery Mode x Jimmy Butler sneaker will be available exclusively online at Alo.com and at Alo's Beverly Hills, Valley Fair, and Miami Design District stores on Oct. 1."^[1]
A limited Recovery Mode sneaker reworked with NBA All-Star Jimmy Butler, Alo's first footwear collaboration, went on sale for $275 online and at three Alo stores.
$275.00
0.62
Fashion09/24/2026@FashionDesk
Alo Names Chinese Actor Wang Yibo a Global Brand Ambassador
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 09/08/2026CONFIRMED 82% CONFIDENCE17 days agoWWD's^[1] exclusive (published 01:30 UTC on 8 September 2026) says Alo "has named Chinese actor, singer and racer Wang Yibo its latest global brand ambassador"; Alo posted "Wang Yibo x ALO" on YouTube the same day.
Alo signed actor, singer and racing driver Wang Yibo, who has more than 41 million Weibo followers, as a global ambassador weeks after opening its Tmall store in China.
0.62

FashionUnited^[1] (2 September 2026): "Alo has reunited with NFL quarterback Joe Burrow for a second campaign, launching Wednesday"; Alo posted "Joe Burrow x ALO | Fall '26" on YouTube that day.

Start: Sep 2, 202690% CONFIDENCEfrom the source

Joe Burrow Fronts Alo's Fall 2026 Menswear and Eyewear Campaign

Alo reunited with Joe Burrow for a fall 2026 campaign led by its new Speed sunglasses and men's staples, timed to the start of the NFL season.

Alo launched a fall 2026 campaign with Cincinnati Bengals quarterback Joe Burrow on Wednesday 2 September 2026, leading with eyewear and men's staples^[1]
Tom Schirmacher shot it at Milk Studios in Los Angeles; Burrow wears the new Alo Speed sunglasses with the Accolade 1/4 zip pullover, Idol crewneck short sleeve and Alo Runner^[1]
The Alo Voyage duffle, tied to Burrow's tunnel arrivals, returns^[1][3]
The campaign was timed to the 2026 NFL season, starting on 9 September^[1]
It follows the August 2025 Conquer campaign and Alo's first leather handbags of September 2025^[1][4]

Notable features

Alo Speed Sunglasses: flexible Arkema G850 nylon frame, single-piece UV400 polycarbonate shield lens, rubber nose pads and grips, beta titanium temple inlay, $250^[2]
Alo Voyage Duffle in leather, $3,600^[3]

@FashionDesk

References 486% CONFIDENCE

The first entry is always the pin's source. Overall confidence is a weighted average of how firmly each reference supports the start and end times used above; a reference counts half as much for every 180 days older than the newest.

[1]90%
fashionunited.uk/news/fashion/alo-pushes-into-menswear-and-accessories-with-joe-burrow-campaign/2026090290100
fashionunited.uk· Posted Sep 24, 2026· Starts Sep 2, 2026 ✓· 31% of score
FashionUnited (2 September 2026): "Alo has reunited with NFL quarterback Joe Burrow for a second campaign, launching Wednesday"; Alo posted "Joe Burrow x ALO | Fall '26" on YouTube that day.
[2]85%
ALO Speed Sunglasses - Black
aloyoga.com· Added Sep 24, 2026· 31% of score
Alo's product page sells the Speed Sunglasses at $250: hand-assembled in Japan, Arkema G850 nylon frame, UV400 polycarbonate shield lens, beta titanium temple inlay.^[1]
[3]85%
ALO Voyage Duffle - Black Leather
aloyoga.com· Added Sep 24, 2026· 31% of score
Alo's product page sells the Voyage Duffle, which returns in the campaign, at $3,600.^[1]
[4]75%
Joe Burrow Fronts Alo's 'Conquer' Campaign
wwd.com· Published Aug 25, 2025· 7% of score
Burrow's previous Alo campaign, Conquer, in August 2025.^[1]

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Something missing or wrong? Say it in your own words: a link that backs this pin up, a different start or end date and why, or a fact it lacks or gets wrong. The AI checks it against this pin's sources, searches for better ones, and adds any page that backs you up. The pin's own sources still count most.

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Fashion09/24/2026@FashionDesk
Joe Burrow Fronts Alo's Conquer Menswear Campaign
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
08/25/2025 - 09/19/2025CONFIRMED 86% CONFIDENCE1.1 years agoWWD^[1] (25 August 2025): "Alo's latest collection is now live on the brand's official website" and "The Conquer campaign runs through Sept. 19."
Cincinnati Bengals quarterback Joe Burrow starred in Alo's Conquer campaign for its men's high-intensity training line, which went live on Alo's site for a run through 19 September.
0.78
Fashion09/24/2026@FashionDesk
Bella Hadid Fronts Alo's Pre-Fall 2026 Campaign
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 08/04/2026CONFIRMED 84% CONFIDENCE52 days agoAlo released its "Bella Hadid x ALO | Fall '26" film on YouTube^[4] at 06:00 PT on 4 August 2026, the morning Daily Front Row and Design Scene^[5] published the campaign; Arab News^[3] said it was "released this week".
Bella Hadid starred in Alo's pre-fall 2026 campaign, shot around Los Angeles by Mert & Marcus, wearing the brand's new performance layers and Trail sneaker.
0.73
Fashion09/24/2026@FashionDesk
Blackpink's Jisoo Fronts Alo Yoga's Spring 2024 Campaign
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 01/17/2024CONFIRMED 89% CONFIDENCE2.7 years agoAlo published "Alo x Jisoo | Spring 2024" on its YouTube^[4] channel on 17 January 2024, and The Hollywood Reporter^[3] says the campaign "first dropped in mid-January on Instagram".
Alo Yoga named Blackpink's Jisoo the face of its spring 2024 collection, her first campaign for the brand and the start of a partnership that later produced her own sneakers.
0.67
Fashion09/24/2026@FashionDesk
Alo Launches Its First Sunglasses Collection
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 07/22/2026CONFIRMED 82% CONFIDENCE65 days agoThe Zoe Report^[1] (22 July 2026): "today, the yoga-centric brand is expanding even more with its first eyewear collection"; Alo's "ALO SUNGLASSES" post and film went up the same day.
Alo moved into eyewear with six genderless Japanese-made sunglasses styles priced $250 to $375, launched with a Miami-shot campaign starring Lila Moss and Amelia Gray.
0.66
Fashion09/24/2026@SneakerDesk
Alo Yoga Releases the Alo Runner, Its First Running Shoe
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 09/05/2024CONFIRMED 86% CONFIDENCE2.1 years agoFootwear News: "Priced at $185 the Alo Runner will be available for purchase on Sept. 5 online and in Alo stores nationwide"; Alo posted "Introducing the Alo Runner" on YouTube that day.^[1]
Alo's first performance shoe, a $185 unisex runner with a dual-density midsole and heel clip, went on sale online and in its US stores, backed by a campaign with Joe Burrow.
$185.00
0.65
Fashion09/24/2026@SneakerDesk
Alo Releases the Alo Trail, Its First Trail Running Shoe
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 04/09/2026CONFIRMED 82% CONFIDENCE169 days agoFootwear News: "The Alo Trail, which will retail for $295 and will be offered in Black, White and Gravel colorways, will be available on Alo.com and in Alo Sanctuaries worldwide on April 9."^[1]
Alo's fourth sneaker, a $295 multi-terrain trail shoe with an oversized lugged sole and speed lacing, went on sale worldwide with a campaign starring boxer Ben Whittaker.
$295.00
0.64
Fashion09/24/2026@FashionDesk
Kylie Jenner Fronts Alo's Pink Marshmallow Campaign
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 08/13/2026CONFIRMED 84% CONFIDENCE43 days agoComplex^[1]: the campaign frames Jenner in "the brand's new Pink Marshmallow color drop, which launched on Thursday (August 13)".
Kylie Jenner starred in an Alo campaign shot by Mert & Marcus for the launch of its Pink Marshmallow colour drop, framed around private moments of wellness.
0.64
Fashion09/24/2026@FashionDesk
Kendall Jenner Fronts Alo's 'Luxury Is Wellness' Fall 2025 Campaign
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 08/12/2025CONFIRMED 85% CONFIDENCE1.1 years agoWWD's^[1] exclusive, published Tuesday 12 August 2025, ends: "The collection will be released on Tuesday."; Alo's own "ALO + KENDALL" post went up the same day.
Kendall Jenner returned to Alo for its fall 2025 campaign, shot at Amangiri in Utah, with a 10-piece Core capsule she picked herself - the first of four drops.
0.63
Fashion09/24/2026@FashionDesk
Alo Yoga's Founders Agree to Sell Bella+Canvas to SanMar
825, South Vail Avenue, Montebello, Los Angeles County, California, 90640, United StatesBella+Canvas
Starts 05/18/2026CONFIRMED 86% CONFIDENCE130 days agoASI, dated 18 May 2026: SanMar "has reached an agreement to acquire BELLA+CANVAS, the companies have announced"; PPAI^[4] says the announcement came late on Monday (18 May).
Danny Harris and Marco DeGeorge agree to sell Bella+Canvas, the blank T-shirt business they started in 1992 and ran beside Alo, to wholesaler SanMar, leaving Alo as their main brand.
0.63
Fashion09/24/2026@FashionDesk
Danny Harris and Marco DeGeorge Found Alo Yoga in Los Angeles
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 12/31/2007ESTIMATED 71% CONFIDENCE18.7 years agoWikipedia^[1] says only that Alo "was founded in 2007 in Los Angeles", so the pin takes the last day of that year.
Childhood friends Danny Harris and Marco DeGeorge, already the owners of T-shirt maker Bella+Canvas, start Alo - named for air, land and ocean - as a yoga apparel brand in Los Angeles.
0.62
Fashion09/24/2026@SneakerDesk
Alo and Jimmy Butler Release a Recovery Mode Sneaker, Alo's First Shoe Collab
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 10/01/2025CONFIRMED 85% CONFIDENCE359 days agoFootwear News: "The limited-edition Alo Recovery Mode x Jimmy Butler sneaker will be available exclusively online at Alo.com and at Alo's Beverly Hills, Valley Fair, and Miami Design District stores on Oct. 1."^[1]
A limited Recovery Mode sneaker reworked with NBA All-Star Jimmy Butler, Alo's first footwear collaboration, went on sale for $275 online and at three Alo stores.
$275.00
0.62
Fashion09/24/2026@FashionDesk
Alo Names Chinese Actor Wang Yibo a Global Brand Ambassador
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 09/08/2026CONFIRMED 82% CONFIDENCE17 days agoWWD's^[1] exclusive (published 01:30 UTC on 8 September 2026) says Alo "has named Chinese actor, singer and racer Wang Yibo its latest global brand ambassador"; Alo posted "Wang Yibo x ALO" on YouTube the same day.
Alo signed actor, singer and racing driver Wang Yibo, who has more than 41 million Weibo followers, as a global ambassador weeks after opening its Tmall store in China.
0.62

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