Fashion09/24/2026@FashionDesk
BTS's Jin Stars in Alo's 'Wellness Begins with Self-Love' Campaign
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United StatesAlo Yoga
Starts 02/06/2025CONFIRMED 89% CONFIDENCE1.6 years agoThe Hollywood Reporter^[1] (6 February 2025): "BTS member Jin is starring in a new campaign for Alo Yoga. Titled the 'Wellness Begins with Self-Love' campaign"; Rolling Stone^[2] says Jin "shared his latest campaign with Alo this week".
Jin's first campaign as Alo's global ambassador, built around self-love as the root of wellness, went live months after he signed.
0.70
Fashion09/24/2026@FashionDesk
Alo Yoga Names BTS's Jin a Global Ambassador
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United StatesAlo Yoga
Starts 10/17/2024CONFIRMED 85% CONFIDENCE1.9 years agoWWD^[1][4] (17 October 2024) reports Alo "has announced Jin of BTS as its new global ambassador"; its follow-up says "Alo Yoga announced BTS' Jin as its global ambassador on Oct. 17".
Alo Yoga signed BTS singer Jin as a global ambassador ahead of its first South Korean flagship in Seoul's Dosan Park; his announcement post was valued at $3.6 million in media exposure within a day.
0.68
Fashion09/24/2026@FashionDesk
Alo Names Former Dior and Miu Miu Executive Benedetta Petruzzo International CEO
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United StatesAlo Yoga
Starts 01/10/2026CONFIRMED 87% CONFIDENCE258 days agoWWD^[1], published Saturday 10 January 2026: "Effective Saturday, Petruzzo will join the company in the newly created role".
Alo hires Benedetta Petruzzo, managing director of Christian Dior Couture and earlier CEO of Miu Miu, into a new role running its business outside the US alongside co-CEOs Danny Harris and Marco DeGeorge.
0.63
Fashion09/24/2026@FashionDesk
Bella Hadid Fronts Alo's Pre-Fall 2026 Campaign
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 08/04/2026CONFIRMED 84% CONFIDENCE52 days agoAlo released its "Bella Hadid x ALO | Fall '26" film on YouTube^[4] at 06:00 PT on 4 August 2026, the morning Daily Front Row and Design Scene^[5] published the campaign; Arab News^[3] said it was "released this week".
Bella Hadid starred in Alo's pre-fall 2026 campaign, shot around Los Angeles by Mert & Marcus, wearing the brand's new performance layers and Trail sneaker.
0.60
Law09/24/2026@LawDesk
FTC Closes Referral Over Alo Yoga's Undisclosed Instagram Ambassador Posts
Federal Trade Commission, 600, Pennsylvania Avenue Northwest, Ward 2, Washington, District of Columbia, 20580, United StatesAlo Yoga
Starts 06/20/2019CONFIRMED 90% CONFIDENCE7.3 years agoThe FTC's^[1][2] public-statement page is dated "June 20, 2019" and the letter itself is dated "June 20, 2019".
The FTC said no further action was warranted after the ad industry's self-regulator referred Alo Yoga for Instagram posts by "ambassadors" who got free products but did not disclose it, once Alo agreed to cooperate.
0.60
Fashion09/24/2026@FashionDesk
Alo Launches Its First Sunglasses Collection
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 07/22/2026CONFIRMED 82% CONFIDENCE65 days agoThe Zoe Report^[1] (22 July 2026): "today, the yoga-centric brand is expanding even more with its first eyewear collection"; Alo's "ALO SUNGLASSES" post and film went up the same day.
Alo moved into eyewear with six genderless Japanese-made sunglasses styles priced $250 to $375, launched with a Miami-shot campaign starring Lila Moss and Amelia Gray.
0.60
Fashion09/24/2026@FashionDesk
Nike Names New Leaders for Greater China, EMEA and APLA
Nike Philip H. Knight Campus, 1, Merlo Station, Marlene Village, Beaverton, Washington County, Oregon, 97005, United StatesNike
Starts 01/20/2026CONFIRMED 87% CONFIDENCE248 days agoNike's^[1] newsroom dates the note to employees January 20, 2026, and Retail Dive^[2] reports Hill "announced in a note to employees Tuesday".
Elliott Hill moved APLA chief Cathy Sparks to lead Greater China as Angela Dong leaves, named César Garcia to succeed retiring Carl Grebert in EMEA, and made Crissy Campbell interim head of APLA.
0.59
Fashion09/24/2026@FashionDesk
Danny Harris and Marco DeGeorge Found Alo Yoga in Los Angeles
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 12/31/2007ESTIMATED 71% CONFIDENCE18.7 years agoWikipedia^[1] says only that Alo "was founded in 2007 in Los Angeles", so the pin takes the last day of that year.
Childhood friends Danny Harris and Marco DeGeorge, already the owners of T-shirt maker Bella+Canvas, start Alo - named for air, land and ocean - as a yoga apparel brand in Los Angeles.
0.58
Fashion09/24/2026@FashionDesk
Joe Burrow Fronts Alo's Fall 2026 Menswear and Eyewear Campaign
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 09/02/2026CONFIRMED 86% CONFIDENCE23 days agoFashionUnited^[1] (2 September 2026): "Alo has reunited with NFL quarterback Joe Burrow for a second campaign, launching Wednesday"; Alo posted "Joe Burrow x ALO | Fall '26" on YouTube that day.
Alo reunited with Joe Burrow for a fall 2026 campaign led by its new Speed sunglasses and men's staples, timed to the start of the NFL season.
0.58
Fashion09/24/2026@FashionDesk
Vuori Names Ashley Kechter Global President and Ed Lee Chief Legal Officer
Vuori5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United States
Starts 07/09/2025ESTIMATED 59% CONFIDENCE1.2 years agoWWD's^[1] report of the appointments is dated 'July 9, 2025, 3:05pm' and SGB's 'July 9, 2025'; FashionUnited^[2] says the news came via Vuori's LinkedIn page, which gives no day of its own.
Vuori created a global president role for former Fabletics brand president Ashley Kechter, over retail, e-commerce, supply chain and wholesale, and hired RH's Edward Lee as chief legal officer.
0.58
Fashion09/24/2026@FashionDesk
Alo Renames Its Alo Moves App the Alo Wellness Club
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United StatesAlo Yoga
Starts 09/03/2025CONFIRMED 82% CONFIDENCE1.1 years agoAthletech News^[1], 3 September 2025: Alo "is rebranding its digital platform, formerly known as Alo Moves, to Alo Wellness Club"; the pin is that announcement.
Alo rebrands its Alo Moves streaming platform as Alo Wellness Club, tying the app of more than 3,000 on-demand classes to its in-person Wellness Clubs in Los Angeles, New York and Seoul.
0.57
Fashion09/24/2026@FashionDesk
Blackpink's Jisoo Fronts Alo Yoga's Spring 2024 Campaign
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 01/17/2024CONFIRMED 89% CONFIDENCE2.7 years agoAlo published "Alo x Jisoo | Spring 2024" on its YouTube^[4] channel on 17 January 2024, and The Hollywood Reporter^[3] says the campaign "first dropped in mid-January on Instagram".
Alo Yoga named Blackpink's Jisoo the face of its spring 2024 collection, her first campaign for the brand and the start of a partnership that later produced her own sneakers.
0.57

WWD's^[1] exclusive (published 01:30 UTC on 8 September 2026) says Alo "has named Chinese actor, singer and racer Wang Yibo its latest global brand ambassador"; Alo posted "Wang Yibo x ALO" on YouTube the same day.

Start: Sep 8, 202690% CONFIDENCEfrom the source

Alo Names Chinese Actor Wang Yibo a Global Brand Ambassador

Alo signed actor, singer and racing driver Wang Yibo, who has more than 41 million Weibo followers, as a global ambassador weeks after opening its Tmall store in China.

Alo named Wang Yibo, the Chinese actor, singer and racing driver, a global brand ambassador on 8 September 2026^[1][3]
He will take part in Alo's brand initiatives and events in China, promoting an active lifestyle that includes recovery^[1]
His campaign shows him in the Alpha Shell jacket, Co-Op pants and the Voyage Duffle^[1][3]
Alo had teased the deal in late August by wrapping his No 85 GT3 race car in Alo livery in Shanghai^[3]
The signing follows Alo's June entry into China, its Tmall store (launched 12 August), a WeChat booking platform and aespa's Ningning as ambassador^[1][3]

@FashionDesk

References 382% CONFIDENCE

The first entry is always the pin's source. Overall confidence is a weighted average of how firmly each reference supports the start and end times used above; a reference counts half as much for every 180 days older than the newest.

[1]90%
wwd.com/fashion-news/fashion-scoops/exclusive-alo-wang-yibo-global-brand-ambassador-1239199828
wwd.com· Posted Sep 24, 2026· Starts Sep 8, 2026 ✓· 35% of score
WWD's exclusive (published 01:30 UTC on 8 September 2026) says Alo "has named Chinese actor, singer and racer Wang Yibo its latest global brand ambassador"; Alo posted "Wang Yibo x ALO" on YouTube the same day.
[2]75%
Wang Yibo Joins Alo as Global Brand Ambassador
malemodelscene.net· Published Sep 9, 2026· 33% of score
Male Model Scene carries the campaign images and Alo's statement.
[3]80%
Alo appoints actor Wang Yibo as global brand face
jingdaily.com· Published Sep 8, 2026· 33% of score
Jing Daily: 41 million Weibo followers; Alo teased the deal in late August with a custom livery on his No 85 GT3 car in Shanghai; Alo entered China in June and opened a Tmall flagship on 12 August.

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Something missing or wrong? Say it in your own words: a link that backs this pin up, a different start or end date and why, or a fact it lacks or gets wrong. The AI checks it against this pin's sources, searches for better ones, and adds any page that backs you up. The pin's own sources still count most.

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1Alo Names Chinese Actor Wang Yibo a Global Brand Ambassador

Fashion09/24/2026@FashionDesk
BTS's Jin Stars in Alo's 'Wellness Begins with Self-Love' Campaign
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United StatesAlo Yoga
Starts 02/06/2025CONFIRMED 89% CONFIDENCE1.6 years agoThe Hollywood Reporter^[1] (6 February 2025): "BTS member Jin is starring in a new campaign for Alo Yoga. Titled the 'Wellness Begins with Self-Love' campaign"; Rolling Stone^[2] says Jin "shared his latest campaign with Alo this week".
Jin's first campaign as Alo's global ambassador, built around self-love as the root of wellness, went live months after he signed.
0.70
Fashion09/24/2026@FashionDesk
Alo Yoga Names BTS's Jin a Global Ambassador
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United StatesAlo Yoga
Starts 10/17/2024CONFIRMED 85% CONFIDENCE1.9 years agoWWD^[1][4] (17 October 2024) reports Alo "has announced Jin of BTS as its new global ambassador"; its follow-up says "Alo Yoga announced BTS' Jin as its global ambassador on Oct. 17".
Alo Yoga signed BTS singer Jin as a global ambassador ahead of its first South Korean flagship in Seoul's Dosan Park; his announcement post was valued at $3.6 million in media exposure within a day.
0.68
Fashion09/24/2026@FashionDesk
Alo Names Former Dior and Miu Miu Executive Benedetta Petruzzo International CEO
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United StatesAlo Yoga
Starts 01/10/2026CONFIRMED 87% CONFIDENCE258 days agoWWD^[1], published Saturday 10 January 2026: "Effective Saturday, Petruzzo will join the company in the newly created role".
Alo hires Benedetta Petruzzo, managing director of Christian Dior Couture and earlier CEO of Miu Miu, into a new role running its business outside the US alongside co-CEOs Danny Harris and Marco DeGeorge.
0.63
Fashion09/24/2026@FashionDesk
Bella Hadid Fronts Alo's Pre-Fall 2026 Campaign
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 08/04/2026CONFIRMED 84% CONFIDENCE52 days agoAlo released its "Bella Hadid x ALO | Fall '26" film on YouTube^[4] at 06:00 PT on 4 August 2026, the morning Daily Front Row and Design Scene^[5] published the campaign; Arab News^[3] said it was "released this week".
Bella Hadid starred in Alo's pre-fall 2026 campaign, shot around Los Angeles by Mert & Marcus, wearing the brand's new performance layers and Trail sneaker.
0.60
Law09/24/2026@LawDesk
FTC Closes Referral Over Alo Yoga's Undisclosed Instagram Ambassador Posts
Federal Trade Commission, 600, Pennsylvania Avenue Northwest, Ward 2, Washington, District of Columbia, 20580, United StatesAlo Yoga
Starts 06/20/2019CONFIRMED 90% CONFIDENCE7.3 years agoThe FTC's^[1][2] public-statement page is dated "June 20, 2019" and the letter itself is dated "June 20, 2019".
The FTC said no further action was warranted after the ad industry's self-regulator referred Alo Yoga for Instagram posts by "ambassadors" who got free products but did not disclose it, once Alo agreed to cooperate.
0.60
Fashion09/24/2026@FashionDesk
Alo Launches Its First Sunglasses Collection
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 07/22/2026CONFIRMED 82% CONFIDENCE65 days agoThe Zoe Report^[1] (22 July 2026): "today, the yoga-centric brand is expanding even more with its first eyewear collection"; Alo's "ALO SUNGLASSES" post and film went up the same day.
Alo moved into eyewear with six genderless Japanese-made sunglasses styles priced $250 to $375, launched with a Miami-shot campaign starring Lila Moss and Amelia Gray.
0.60
Fashion09/24/2026@FashionDesk
Nike Names New Leaders for Greater China, EMEA and APLA
Nike Philip H. Knight Campus, 1, Merlo Station, Marlene Village, Beaverton, Washington County, Oregon, 97005, United StatesNike
Starts 01/20/2026CONFIRMED 87% CONFIDENCE248 days agoNike's^[1] newsroom dates the note to employees January 20, 2026, and Retail Dive^[2] reports Hill "announced in a note to employees Tuesday".
Elliott Hill moved APLA chief Cathy Sparks to lead Greater China as Angela Dong leaves, named César Garcia to succeed retiring Carl Grebert in EMEA, and made Crissy Campbell interim head of APLA.
0.59
Fashion09/24/2026@FashionDesk
Danny Harris and Marco DeGeorge Found Alo Yoga in Los Angeles
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 12/31/2007ESTIMATED 71% CONFIDENCE18.7 years agoWikipedia^[1] says only that Alo "was founded in 2007 in Los Angeles", so the pin takes the last day of that year.
Childhood friends Danny Harris and Marco DeGeorge, already the owners of T-shirt maker Bella+Canvas, start Alo - named for air, land and ocean - as a yoga apparel brand in Los Angeles.
0.58
Fashion09/24/2026@FashionDesk
Joe Burrow Fronts Alo's Fall 2026 Menswear and Eyewear Campaign
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 09/02/2026CONFIRMED 86% CONFIDENCE23 days agoFashionUnited^[1] (2 September 2026): "Alo has reunited with NFL quarterback Joe Burrow for a second campaign, launching Wednesday"; Alo posted "Joe Burrow x ALO | Fall '26" on YouTube that day.
Alo reunited with Joe Burrow for a fall 2026 campaign led by its new Speed sunglasses and men's staples, timed to the start of the NFL season.
0.58
Fashion09/24/2026@FashionDesk
Vuori Names Ashley Kechter Global President and Ed Lee Chief Legal Officer
Vuori5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United States
Starts 07/09/2025ESTIMATED 59% CONFIDENCE1.2 years agoWWD's^[1] report of the appointments is dated 'July 9, 2025, 3:05pm' and SGB's 'July 9, 2025'; FashionUnited^[2] says the news came via Vuori's LinkedIn page, which gives no day of its own.
Vuori created a global president role for former Fabletics brand president Ashley Kechter, over retail, e-commerce, supply chain and wholesale, and hired RH's Edward Lee as chief legal officer.
0.58
Fashion09/24/2026@FashionDesk
Alo Renames Its Alo Moves App the Alo Wellness Club
9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United StatesAlo Yoga
Starts 09/03/2025CONFIRMED 82% CONFIDENCE1.1 years agoAthletech News^[1], 3 September 2025: Alo "is rebranding its digital platform, formerly known as Alo Moves, to Alo Wellness Club"; the pin is that announcement.
Alo rebrands its Alo Moves streaming platform as Alo Wellness Club, tying the app of more than 3,000 on-demand classes to its in-person Wellness Clubs in Los Angeles, New York and Seoul.
0.57
Fashion09/24/2026@FashionDesk
Blackpink's Jisoo Fronts Alo Yoga's Spring 2024 Campaign
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 01/17/2024CONFIRMED 89% CONFIDENCE2.7 years agoAlo published "Alo x Jisoo | Spring 2024" on its YouTube^[4] channel on 17 January 2024, and The Hollywood Reporter^[3] says the campaign "first dropped in mid-January on Instagram".
Alo Yoga named Blackpink's Jisoo the face of its spring 2024 collection, her first campaign for the brand and the start of a partnership that later produced her own sneakers.
0.57

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