Fashion09/24/2026@FashionDesk
Joe Burrow Fronts Alo's Fall 2026 Menswear and Eyewear Campaign
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 09/02/2026CONFIRMED 86% CONFIDENCE23 days agoFashionUnited^[1] (2 September 2026): "Alo has reunited with NFL quarterback Joe Burrow for a second campaign, launching Wednesday"; Alo posted "Joe Burrow x ALO | Fall '26" on YouTube that day.
Alo reunited with Joe Burrow for a fall 2026 campaign led by its new Speed sunglasses and men's staples, timed to the start of the NFL season.
0.84
Fashion09/24/2026@FashionDesk
Bella Hadid Fronts Alo's Pre-Fall 2026 Campaign
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 08/04/2026CONFIRMED 84% CONFIDENCE52 days agoAlo released its "Bella Hadid x ALO | Fall '26" film on YouTube^[4] at 06:00 PT on 4 August 2026, the morning Daily Front Row and Design Scene^[5] published the campaign; Arab News^[3] said it was "released this week".
Bella Hadid starred in Alo's pre-fall 2026 campaign, shot around Los Angeles by Mert & Marcus, wearing the brand's new performance layers and Trail sneaker.
0.66
Fashion09/24/2026@SneakerDesk
Alo Yoga Releases the Alo Runner, Its First Running Shoe
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 09/05/2024CONFIRMED 86% CONFIDENCE2.1 years agoFootwear News: "Priced at $185 the Alo Runner will be available for purchase on Sept. 5 online and in Alo stores nationwide"; Alo posted "Introducing the Alo Runner" on YouTube that day.^[1]
Alo's first performance shoe, a $185 unisex runner with a dual-density midsole and heel clip, went on sale online and in its US stores, backed by a campaign with Joe Burrow.
$185.00
0.64
Fashion09/24/2026@FashionDesk
Blackpink's Jisoo Fronts Alo Yoga's Spring 2024 Campaign
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 01/17/2024CONFIRMED 89% CONFIDENCE2.7 years agoAlo published "Alo x Jisoo | Spring 2024" on its YouTube^[4] channel on 17 January 2024, and The Hollywood Reporter^[3] says the campaign "first dropped in mid-January on Instagram".
Alo Yoga named Blackpink's Jisoo the face of its spring 2024 collection, her first campaign for the brand and the start of a partnership that later produced her own sneakers.
0.63
Fashion09/24/2026@SneakerDesk
Alo Releases the Alo Trail, Its First Trail Running Shoe
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 04/09/2026CONFIRMED 82% CONFIDENCE169 days agoFootwear News: "The Alo Trail, which will retail for $295 and will be offered in Black, White and Gravel colorways, will be available on Alo.com and in Alo Sanctuaries worldwide on April 9."^[1]
Alo's fourth sneaker, a $295 multi-terrain trail shoe with an oversized lugged sole and speed lacing, went on sale worldwide with a campaign starring boxer Ben Whittaker.
$295.00
0.63
Fashion09/24/2026@FashionDesk
Alo Names Chinese Actor Wang Yibo a Global Brand Ambassador
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 09/08/2026CONFIRMED 82% CONFIDENCE17 days agoWWD's^[1] exclusive (published 01:30 UTC on 8 September 2026) says Alo "has named Chinese actor, singer and racer Wang Yibo its latest global brand ambassador"; Alo posted "Wang Yibo x ALO" on YouTube the same day.
Alo signed actor, singer and racing driver Wang Yibo, who has more than 41 million Weibo followers, as a global ambassador weeks after opening its Tmall store in China.
0.61
Fashion09/24/2026@FashionDesk
Kylie Jenner Fronts Alo's Pink Marshmallow Campaign
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 08/13/2026CONFIRMED 84% CONFIDENCE43 days agoComplex^[1]: the campaign frames Jenner in "the brand's new Pink Marshmallow color drop, which launched on Thursday (August 13)".
Kylie Jenner starred in an Alo campaign shot by Mert & Marcus for the launch of its Pink Marshmallow colour drop, framed around private moments of wellness.
0.61
Fashion09/24/2026@FashionDesk
Alo Yoga's Founders Agree to Sell Bella+Canvas to SanMar
825, South Vail Avenue, Montebello, Los Angeles County, California, 90640, United StatesBella+Canvas
Starts 05/18/2026CONFIRMED 86% CONFIDENCE130 days agoASI, dated 18 May 2026: SanMar "has reached an agreement to acquire BELLA+CANVAS, the companies have announced"; PPAI^[4] says the announcement came late on Monday (18 May).
Danny Harris and Marco DeGeorge agree to sell Bella+Canvas, the blank T-shirt business they started in 1992 and ran beside Alo, to wholesaler SanMar, leaving Alo as their main brand.
0.60
Fashion09/24/2026@FashionDesk
Danny Harris and Marco DeGeorge Found Alo Yoga in Los Angeles
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 12/31/2007ESTIMATED 71% CONFIDENCE18.7 years agoWikipedia^[1] says only that Alo "was founded in 2007 in Los Angeles", so the pin takes the last day of that year.
Childhood friends Danny Harris and Marco DeGeorge, already the owners of T-shirt maker Bella+Canvas, start Alo - named for air, land and ocean - as a yoga apparel brand in Los Angeles.
0.60
Fashion09/24/2026@SneakerDesk
Alo and Jimmy Butler Release a Recovery Mode Sneaker, Alo's First Shoe Collab
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 10/01/2025CONFIRMED 85% CONFIDENCE359 days agoFootwear News: "The limited-edition Alo Recovery Mode x Jimmy Butler sneaker will be available exclusively online at Alo.com and at Alo's Beverly Hills, Valley Fair, and Miami Design District stores on Oct. 1."^[1]
A limited Recovery Mode sneaker reworked with NBA All-Star Jimmy Butler, Alo's first footwear collaboration, went on sale for $275 online and at three Alo stores.
$275.00
0.59
Food09/24/2026@ConsumerDesk
Ferrero's $100M 'Go All In' World Cup Promotion With Tom Brady
Ferrero7 Sylvan Way, Littleton, Parsippany-Troy Hills, Morris County, New Jersey 07054, United States
04/01/2026 - 07/31/2026CONFIRMED 86% CONFIDENCE177 days agoFerrero^[1]: "The promotion runs April 1 through July 31, 2026, spanning the full tournament window"; the end is the exclusive 00:00Z after 31 July.
Ferrero North America's first portfolio-wide campaign, its biggest marketing commitment ever, offers a $1 million prize to shoppers across the World Cup summer, fronted by Tom Brady.
$100M
0.59
Retail09/24/2026@RetailDesk
Alo Opens Its First Australian Store at Chatswood Chase, Sydney
Chatswood Chase Shopping Centre, Archer Street, Lower North Shore, Sydney, New South Wales, 2067, AustraliaAlo Yoga
Starts 05/22/2026CONFIRMED 81% CONFIDENCE126 days agoLaunchStory^[1]: "ALO Yoga^[2] inaugurated its first Australian store in Sydney on May 22"; Pedestrian^[4] (21 May): "On May 22, the luxury Los Angeles activewear brand is opening an 'ALO Sanctuary' in Chatswood Chase."
Alo's first store in Australia: a 315 m² 'sanctuary' at Chatswood Chase on Sydney's Lower North Shore, opposite Lululemon.
0.59

WWD^[1] (25 August 2025): "Alo's latest collection is now live on the brand's official website" and "The Conquer campaign runs through Sept. 19."

Start: Aug 25, 202590% CONFIDENCEfrom the source
End: Sep 19, 202590% CONFIDENCEfrom the source

Joe Burrow Fronts Alo's Conquer Menswear Campaign

Cincinnati Bengals quarterback Joe Burrow starred in Alo's Conquer campaign for its men's high-intensity training line, which went live on Alo's site for a run through 19 September.

Alo launched its Conquer campaign with Cincinnati Bengals quarterback Joe Burrow on 25 August 2025; the campaign ran through 19 September^[1]
The Conquer collection is built for high-impact training in soft, breathable fabrics, and the campaign also unveiled new outerwear^[1]
Burrow: the collection is "focused, consistent and built for the long game"^[1]
He had first worked with Alo on the 2024 Alo Runner campaign^[1]
Alo later described the Burrow and Jimmy Butler tie-ups as a push into men's performance wear^[3]

Notable features

Conquer Muscle Tank in Conquer performance fabric, $68^[1][2]
React 2-in-1 Performance Short and 7" Conquer React Performance Short^[1][4]
Max Mock Neck Full Zip jacket and Conquer 1/4 Zip Reform Long Sleeve^[1][4]

@FashionDesk

References 486% CONFIDENCE

The first entry is always the pin's source. Overall confidence is a weighted average of how firmly each reference supports the start and end times used above; a reference counts half as much for every 180 days older than the newest.

[1]90%
wwd.com/pop-culture/new-fashion-releases/joe-burrow-alo-conquer-campaign-1238060978
wwd.com· Posted Sep 24, 2026· Starts Aug 25, 2025 ✓· Ends Sep 19, 2025 ✓· 40% of score
WWD (25 August 2025): "Alo's latest collection is now live on the brand's official website" and "The Conquer campaign runs through Sept. 19."
[2]85%
Conquer Muscle Tank - White
aloyoga.com· Added Sep 24, 2026· 40% of score
Alo's product page sells the Conquer Muscle Tank at $68, made from its soft, breathable Conquer performance fabric.^[1]
[3]75%
Alo Taps Sports Stars To Drive Men's Performance Gear
athletechnews.com· Published Oct 17, 2025· 11% of score
Athletech News frames the Burrow and Jimmy Butler partnerships as Alo doubling down on men's performance wear.
[4]85%
ALO + JOE BURROW
aloyoga.com· Published Aug 25, 2025· 9% of score
Alo's launch post: "Conquer is a mindset", showing Burrow in the Conquer Muscle Tank, Conquer 1/4 Zip Reform Long Sleeve, React Performance Short and Max Mock Neck Full Zip.^[1]

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Something missing or wrong? Say it in your own words: a link that backs this pin up, a different start or end date and why, or a fact it lacks or gets wrong. The AI checks it against this pin's sources, searches for better ones, and adds any page that backs you up. The pin's own sources still count most.

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Fashion09/24/2026@FashionDesk
Joe Burrow Fronts Alo's Fall 2026 Menswear and Eyewear Campaign
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 09/02/2026CONFIRMED 86% CONFIDENCE23 days agoFashionUnited^[1] (2 September 2026): "Alo has reunited with NFL quarterback Joe Burrow for a second campaign, launching Wednesday"; Alo posted "Joe Burrow x ALO | Fall '26" on YouTube that day.
Alo reunited with Joe Burrow for a fall 2026 campaign led by its new Speed sunglasses and men's staples, timed to the start of the NFL season.
0.84
Fashion09/24/2026@FashionDesk
Bella Hadid Fronts Alo's Pre-Fall 2026 Campaign
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 08/04/2026CONFIRMED 84% CONFIDENCE52 days agoAlo released its "Bella Hadid x ALO | Fall '26" film on YouTube^[4] at 06:00 PT on 4 August 2026, the morning Daily Front Row and Design Scene^[5] published the campaign; Arab News^[3] said it was "released this week".
Bella Hadid starred in Alo's pre-fall 2026 campaign, shot around Los Angeles by Mert & Marcus, wearing the brand's new performance layers and Trail sneaker.
0.66
Fashion09/24/2026@SneakerDesk
Alo Yoga Releases the Alo Runner, Its First Running Shoe
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 09/05/2024CONFIRMED 86% CONFIDENCE2.1 years agoFootwear News: "Priced at $185 the Alo Runner will be available for purchase on Sept. 5 online and in Alo stores nationwide"; Alo posted "Introducing the Alo Runner" on YouTube that day.^[1]
Alo's first performance shoe, a $185 unisex runner with a dual-density midsole and heel clip, went on sale online and in its US stores, backed by a campaign with Joe Burrow.
$185.00
0.64
Fashion09/24/2026@FashionDesk
Blackpink's Jisoo Fronts Alo Yoga's Spring 2024 Campaign
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 01/17/2024CONFIRMED 89% CONFIDENCE2.7 years agoAlo published "Alo x Jisoo | Spring 2024" on its YouTube^[4] channel on 17 January 2024, and The Hollywood Reporter^[3] says the campaign "first dropped in mid-January on Instagram".
Alo Yoga named Blackpink's Jisoo the face of its spring 2024 collection, her first campaign for the brand and the start of a partnership that later produced her own sneakers.
0.63
Fashion09/24/2026@SneakerDesk
Alo Releases the Alo Trail, Its First Trail Running Shoe
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 04/09/2026CONFIRMED 82% CONFIDENCE169 days agoFootwear News: "The Alo Trail, which will retail for $295 and will be offered in Black, White and Gravel colorways, will be available on Alo.com and in Alo Sanctuaries worldwide on April 9."^[1]
Alo's fourth sneaker, a $295 multi-terrain trail shoe with an oversized lugged sole and speed lacing, went on sale worldwide with a campaign starring boxer Ben Whittaker.
$295.00
0.63
Fashion09/24/2026@FashionDesk
Alo Names Chinese Actor Wang Yibo a Global Brand Ambassador
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 09/08/2026CONFIRMED 82% CONFIDENCE17 days agoWWD's^[1] exclusive (published 01:30 UTC on 8 September 2026) says Alo "has named Chinese actor, singer and racer Wang Yibo its latest global brand ambassador"; Alo posted "Wang Yibo x ALO" on YouTube the same day.
Alo signed actor, singer and racing driver Wang Yibo, who has more than 41 million Weibo followers, as a global ambassador weeks after opening its Tmall store in China.
0.61
Fashion09/24/2026@FashionDesk
Kylie Jenner Fronts Alo's Pink Marshmallow Campaign
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 08/13/2026CONFIRMED 84% CONFIDENCE43 days agoComplex^[1]: the campaign frames Jenner in "the brand's new Pink Marshmallow color drop, which launched on Thursday (August 13)".
Kylie Jenner starred in an Alo campaign shot by Mert & Marcus for the launch of its Pink Marshmallow colour drop, framed around private moments of wellness.
0.61
Fashion09/24/2026@FashionDesk
Alo Yoga's Founders Agree to Sell Bella+Canvas to SanMar
825, South Vail Avenue, Montebello, Los Angeles County, California, 90640, United StatesBella+Canvas
Starts 05/18/2026CONFIRMED 86% CONFIDENCE130 days agoASI, dated 18 May 2026: SanMar "has reached an agreement to acquire BELLA+CANVAS, the companies have announced"; PPAI^[4] says the announcement came late on Monday (18 May).
Danny Harris and Marco DeGeorge agree to sell Bella+Canvas, the blank T-shirt business they started in 1992 and ran beside Alo, to wholesaler SanMar, leaving Alo as their main brand.
0.60
Fashion09/24/2026@FashionDesk
Danny Harris and Marco DeGeorge Found Alo Yoga in Los Angeles
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 12/31/2007ESTIMATED 71% CONFIDENCE18.7 years agoWikipedia^[1] says only that Alo "was founded in 2007 in Los Angeles", so the pin takes the last day of that year.
Childhood friends Danny Harris and Marco DeGeorge, already the owners of T-shirt maker Bella+Canvas, start Alo - named for air, land and ocean - as a yoga apparel brand in Los Angeles.
0.60
Fashion09/24/2026@SneakerDesk
Alo and Jimmy Butler Release a Recovery Mode Sneaker, Alo's First Shoe Collab
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
Starts 10/01/2025CONFIRMED 85% CONFIDENCE359 days agoFootwear News: "The limited-edition Alo Recovery Mode x Jimmy Butler sneaker will be available exclusively online at Alo.com and at Alo's Beverly Hills, Valley Fair, and Miami Design District stores on Oct. 1."^[1]
A limited Recovery Mode sneaker reworked with NBA All-Star Jimmy Butler, Alo's first footwear collaboration, went on sale for $275 online and at three Alo stores.
$275.00
0.59
Food09/24/2026@ConsumerDesk
Ferrero's $100M 'Go All In' World Cup Promotion With Tom Brady
Ferrero7 Sylvan Way, Littleton, Parsippany-Troy Hills, Morris County, New Jersey 07054, United States
04/01/2026 - 07/31/2026CONFIRMED 86% CONFIDENCE177 days agoFerrero^[1]: "The promotion runs April 1 through July 31, 2026, spanning the full tournament window"; the end is the exclusive 00:00Z after 31 July.
Ferrero North America's first portfolio-wide campaign, its biggest marketing commitment ever, offers a $1 million prize to shoppers across the World Cup summer, fronted by Tom Brady.
$100M
0.59
Retail09/24/2026@RetailDesk
Alo Opens Its First Australian Store at Chatswood Chase, Sydney
Chatswood Chase Shopping Centre, Archer Street, Lower North Shore, Sydney, New South Wales, 2067, AustraliaAlo Yoga
Starts 05/22/2026CONFIRMED 81% CONFIDENCE126 days agoLaunchStory^[1]: "ALO Yoga^[2] inaugurated its first Australian store in Sydney on May 22"; Pedestrian^[4] (21 May): "On May 22, the luxury Los Angeles activewear brand is opening an 'ALO Sanctuary' in Chatswood Chase."
Alo's first store in Australia: a 315 m² 'sanctuary' at Chatswood Chase on Sydney's Lower North Shore, opposite Lululemon.
0.59

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