- Start
- Apr 1, 202690% CONFIDENCEfrom the source
- End
- Jul 31, 202690% CONFIDENCEfrom the source
Ferrero's $100M 'Go All In' World Cup Promotion With Tom Brady
- Ferrero North America's "Go All In" promotion ran from 1 April to 31 July 2026, spanning the 2026 FIFA World Cup window[1][3].
- Buying any two Ferrero products, or entering free, gave a chance at a $1 million grand prize and hundreds of daily and weekly prizes, including a trip to a competing nation[1].
- Seven-time Super Bowl champion Tom Brady fronted it in a 30-second ad created by Anomaly and produced by Shadow Lion, airing from 1 April on Tubi, Netflix, Amazon, HBO, Roku, Paramount, YouTube, Meta and TikTok[1].
- Ferrero put $100 million behind it, calling it its first portfolio-wide campaign and the largest marketing commitment in its history[1][4].
- Promotional packs ran across Nutella, Ferrero Rocher, Kinder Bueno, Keebler, Tic Tac, Butterfinger, Crunch, Halo Top and Blue Bunny[1].
- It was announced on 26 March 2026 from Parsippany, New Jersey[2].
References 486% CONFIDENCE
The first entry is always the pin's source. Overall confidence is a weighted average of how firmly each reference supports the start and end times used above; a reference counts half as much for every 180 days older than the newest.
- [1]90%ferrero.com/us/en/news-stories/news/ferrero-goes-all-in-on-soccers-biggest-stage-with-tom-brady-partnership-giving-fans-a-chance-to-win-1-millionferrero.com· Posted Sep 24, 2026· Starts Apr 1, 2026 ✓· Ends Jul 31, 2026 ✓· 40% of score
Ferrero: "The promotion runs April 1 through July 31, 2026, spanning the full tournament window"; the end is the exclusive 00:00Z after 31 July.
- [2]85%Ferrero goes all in on soccer's biggest stage (PR Newswire)prnewswire.com· Published Mar 26, 2026· 20% of score
Wire copy stamped Mar 26, 2026, 09:00 ET, Parsippany, N.J.; same terms: April 1 - July 31, $1 million grand prize, $100 million investment.[1]
- [3]85%Ferrero plans largest marketing commitment to date for World Cup push (Marketing Dive)marketingdive.com· Published Mar 26, 2026· 20% of score
Ties the campaign to the 2026 FIFA World Cup; promotion kicks off April 1 and runs through July 31.[1]
- [4]80%Tom Brady on Ferrero Partnership, World Cup Soccer (The Hollywood Reporter)hollywoodreporter.com· Published Mar 26, 2026· 20% of score
Brady's commercial airs on streaming and online from April 1; $100 million, first portfolio-wide campaign.[1]
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