- Start
- Mar 18, 202690% CONFIDENCEfrom the source
Ferrero Agrees to Buy Brazilian Protein-Bar Maker Bold Snacks
Ferrero signed to buy Bold Snacks, a Brazilian protein-bar and whey brand founded in 2018, with its office and factory in Divinópolis, Minas Gerais and about 300 staff - its first better-for-you business in South America.
- Ferrero signed an agreement to acquire Bold Snacks, a Brazilian premium protein snack company founded in 2018[1]
- Bold grew on a digital strategy and protein bars and recently expanded into whey powders[1]
- Ferrero takes over Bold's office and factory in Divinópolis, Minas Gerais, with about 300 employees joining Ferrero Brazil[1]
- It is Ferrero's first better-for-you business in South America, alongside Eat Natural and FULFIL in Europe and Power Crunch in North America[1][2]
- Ferrero and Ferrara's Dori Alimentos already employ 4,500 people in Brazil across five plants and three offices[1]
- The deal was expected to close in the coming months, subject to customary conditions[1]
References 281% CONFIDENCE
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- [1]90%ferrero.com/int/en/news-stories/news/ferrero-group-acquires-bold-snacks-a-leading-brazilian-protein-snack-companyferrero.com· Posted Sep 24, 2026· Starts Mar 18, 2026 ✓· 54% of score
Ferrero's[2] release is timed "Wed, 03/18/2026 16.30" (CET) and says Ferrero "has signed an agreement to acquire Bold Snacks".
- [2]70%Ferrero Group to acquire Purely Elizabethferrero.com· Published Aug 14, 2026· 46% of score
Lists Bold Snacks in Brazil among Ferrero's[1] better-for-you brands in August 2026.
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