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Ferrero Agrees to Buy UK Cereal-Bar Maker Eat Natural
CONFIRMED90% CONFIDENCE5.8 years agoFerrero's[1][2] release is dated "Thu, 12/17/2020" and says Ferrero "today announced a definitive agreement" to acquire Eat Natural; no time is given.Ferrero signed a definitive agreement to buy Eat Natural, the UK maker of cereal bars, toasted muesli and granola, taking over its Halstead factory and its first step into healthier snacking.0.79Ferrero Agrees to Buy Nestlé's US Candy Business for $2.8 Billion
CONFIRMED90% CONFIDENCE8.7 years agoFerrero's[1] release is dated "Tue, 01/16/2018" and says Ferrero "today announced a definitive agreement" to buy the business; no time is given.Ferrero agreed to pay $2.8 billion in cash for Nestlé's US confectionery arm, over 20 brands including Butterfinger, Baby Ruth, Crunch, Nerds and SweeTarts, making it the third-largest US confectionery company.$2.8B0.74Ferrero Agrees to Buy WK Kellogg Co for $3.1 Billion
CONFIRMED87% CONFIDENCE1.2 years agoFerrero's[1] release is timed "Thu, 07/10/2025 14:52" (CEST) and says the companies "today announced that they have entered into a definitive agreement"; WK Kellogg's[3] 8-K was accepted at 09:01 ET that day.Ferrero agreed to buy WK Kellogg Co, maker of Frosted Flakes, Froot Loops, Special K and Rice Krispies in North America, for $23 a share in cash, a 40% premium and a $3.1 billion enterprise value.$3.1B0.73Ferrero Agrees to Buy Brazilian Protein-Bar Maker Bold Snacks
CONFIRMED81% CONFIDENCE190 days agoFerrero's[1][2] release is timed "Wed, 03/18/2026 16.30" (CET) and says Ferrero "has signed an agreement to acquire Bold Snacks".Ferrero signed to buy Bold Snacks, a Brazilian protein-bar and whey brand founded in 2018, with its office and factory in Divinópolis, Minas Gerais and about 300 staff - its first better-for-you business in South America.0.72Ferrero Rocher and Raffaello Chocolate Bars Hit UK Shelves
SCHEDULED78% CONFIDENCE5.1 years agoThe Grocer[4] (3 Aug 2021): the bars "will hit the mults from 9 August and the convenience sector from October"; Ferrero[1] says UK "from August 2021".Ferrero Rocher and Raffaello become 90g premium chocolate bars in seven flavours, Ferrero's first move into the category, arriving in UK supermarkets at GBP 2 a bar.£2.000.71Ferrero Completes Purchase of Keebler and Kellogg's Cookie Brands
Kellogg Company Headquarters, 1 Jackson Street West, Battle Creek, Michigan 49014, United StatesFerrero
CONFIRMED90% CONFIDENCE7.2 years agoKellogg's release datelined "July 29, 2019" says it "has closed the sale"; its 8-K was accepted at 2019-07-29 08:14:33 ET.[1]Kellogg closed the $1.3 billion sale of Keebler, Famous Amos, Mother's and Murray's cookies, Kellogg's Fruity Snacks, Stretch Island fruit strips, pie crusts and ice-cream cones to the Ferrero Group.$1.3B0.70Ferrero Agrees to Buy Keebler and Kellogg's Cookies for $1.3 Billion
Kellogg Company Headquarters, 1 Jackson Street West, Battle Creek, Michigan 49014, United StatesFerrero
CONFIRMED90% CONFIDENCE7.5 years agoKellogg's release is dated "April 1, 2019" and its 8-K was accepted by the SEC[1][2] at 2019-04-01 09:18:04 ET; the 8-K says the agreement was entered into on March 31, 2019.Kellogg agreed to sell its Keebler, Famous Amos and Mother's cookies, fruit snacks, pie crusts and ice-cream cones businesses, with nearly $900 million in 2018 sales, to Ferrero for $1.3 billion in cash.$1.3B0.69Nutella Biscuits Go on Sale in Italy
CONFIRMED82% CONFIDENCE6.9 years agoSky[1] TG24: "Si chiamano Nutella[3] Biscuits e dal prossimo 4 novembre saranno sugli scaffali dei supermercati italiani"; December coverage reports them on sale and scarce.Ferrero's first biscuit with a Nutella heart reaches Italian supermarkets on 4 November 2019, made on a new line at its Balvano plant that cost more than EUR 120 million.0.69Ferrero Unveils a New Wonka Range and a Global Netflix Partnership
CONFIRMED86% CONFIDENCE128 days agoPR Newswire[3], 19 May 2026, 23:15 IST (19:45 CEST), LUXEMBOURG: "The Ferrero[1] Group today reveals plans to bring a new Wonka range to market, alongside a new collaboration with Netflix[4]".Ferrero plans ten seasonal and limited-edition Wonka products across chocolate, candy, ice cream and cereal for the US and Europe, in an exclusive global tie-up with Netflix.0.69Ferrero Agrees to Buy Blue Bunny Maker Wells Enterprises
CONFIRMED90% CONFIDENCE3.8 years agoThe release's PR Newswire[3] copy is stamped "Dec 07, 2022, 11:30 ET"; Wells' copy is datelined "Luxembourg / Iowa - December 7th, 2022".Ferrero agreed to buy Wells Enterprises of Le Mars, Iowa, the largest family-owned US ice cream maker, with Blue Bunny, Blue Ribbon Classics, Bomb Pop and Halo Top and plants in Iowa, Nevada and New York.0.69Ferrero's New Wonka Range Launches in the UK
CONFIRMED83% CONFIDENCE10 days agoFerrero[1][2] UK, 14 September 2026, 09:00: "Launching on shelves across the country today"; "The first products arrive in Morrisons and Asda in the UK from 14 September".Ferrero's reimagined Wonka sweets and chocolates reach Morrisons and Asda, with Tesco and other UK and Irish retailers following in October.0.68Ferrero Launches Nutella Plant-Based
CONFIRMED88% CONFIDENCE2.1 years agoFerrero[1]: "LUXEMBOURG, 3 September 2024: Ferrero has today announced the launch of its beloved global spread in a new plant-based version".A vegan-certified Nutella that swaps milk for chickpeas and rice syrup, launched in Nutella's 60th year in Italy, France and Belgium in a 350g jar.0.68
