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Ferrero Agrees to Buy WK Kellogg Co for $3.1 Billion
CONFIRMED87% CONFIDENCE1.2 years agoFerrero's[1] release is timed "Thu, 07/10/2025 14:52" (CEST) and says the companies "today announced that they have entered into a definitive agreement"; WK Kellogg's[3] 8-K was accepted at 09:01 ET that day.Ferrero agreed to buy WK Kellogg Co, maker of Frosted Flakes, Froot Loops, Special K and Rice Krispies in North America, for $23 a share in cash, a 40% premium and a $3.1 billion enterprise value.$3.1B0.78Ferrero Agrees to Buy Nestlé's US Candy Business for $2.8 Billion
CONFIRMED90% CONFIDENCE8.7 years agoFerrero's[1] release is dated "Tue, 01/16/2018" and says Ferrero "today announced a definitive agreement" to buy the business; no time is given.Ferrero agreed to pay $2.8 billion in cash for Nestlé's US confectionery arm, over 20 brands including Butterfinger, Baby Ruth, Crunch, Nerds and SweeTarts, making it the third-largest US confectionery company.$2.8B0.75Ferrero Agrees to Buy Brazilian Protein-Bar Maker Bold Snacks
CONFIRMED81% CONFIDENCE190 days agoFerrero's[1][2] release is timed "Wed, 03/18/2026 16.30" (CET) and says Ferrero "has signed an agreement to acquire Bold Snacks".Ferrero signed to buy Bold Snacks, a Brazilian protein-bar and whey brand founded in 2018, with its office and factory in Divinópolis, Minas Gerais and about 300 staff - its first better-for-you business in South America.0.75Ferrero Agrees to Buy Granola Brand Purely Elizabeth
CONFIRMED82% CONFIDENCE41 days agoFerrero's[1] release is timed "Fri, 08/14/2026 17:00" (CEST) and the PR Newswire[3] copy "Aug 14, 2026, 11:00 ET"; it says Ferrero "today announced it has signed an agreement".Ferrero signed to buy Purely Elizabeth, the Boulder, Colorado granola, oatmeal and cereal brand whose sales more than doubled in two years, adding to its WK Kellogg breakfast business.0.75Ferrero Rocher and Raffaello Chocolate Bars Hit UK Shelves
SCHEDULED78% CONFIDENCE5.1 years agoThe Grocer[4] (3 Aug 2021): the bars "will hit the mults from 9 August and the convenience sector from October"; Ferrero[1] says UK "from August 2021".Ferrero Rocher and Raffaello become 90g premium chocolate bars in seven flavours, Ferrero's first move into the category, arriving in UK supermarkets at GBP 2 a bar.£2.000.73Ferrero's New Wonka Range Launches in the UK
CONFIRMED83% CONFIDENCE10 days agoFerrero[1][2] UK, 14 September 2026, 09:00: "Launching on shelves across the country today"; "The first products arrive in Morrisons and Asda in the UK from 14 September".Ferrero's reimagined Wonka sweets and chocolates reach Morrisons and Asda, with Tesco and other UK and Irish retailers following in October.0.72Ferrero Completes $3.1 Billion Takeover of WK Kellogg Co
CONFIRMED84% CONFIDENCE363 days agoFerrero's[1] release is timed "Fri, 09/26/2025 14:30" (CEST) and announces "the successful completion of its acquisition of WK Kellogg[4] Co"; the 8-K names September 26, 2025 as the Closing Date.WK Kellogg Co became a wholly owned Ferrero subsidiary and left the New York Stock Exchange, with shareholders paid $23 a share in cash a week after approving the deal.$3.1B0.71Ferrero Reports 2024/25 Turnover of EUR 19.3 Billion
CONFIRMED87% CONFIDENCE230 days agoFerrero's[1][3] page is timed "Fri, 02/06/2026 09:30" (CET); the PR Newswire[2] copy is stamped "Feb 06, 2026, 03:33 ET".Ferrero's turnover rose 4.6% to EUR 19.3 billion in the year to 31 August 2025, with capital investment of close to EUR 1.1 billion and the WK Kellogg Co cereal deal closing just after year-end.0.70Ferrero Agrees to Buy Keebler and Kellogg's Cookies for $1.3 Billion
Kellogg Company Headquarters, 1 Jackson Street West, Battle Creek, Michigan 49014, United StatesFerrero
CONFIRMED90% CONFIDENCE7.5 years agoKellogg's release is dated "April 1, 2019" and its 8-K was accepted by the SEC[1][2] at 2019-04-01 09:18:04 ET; the 8-K says the agreement was entered into on March 31, 2019.Kellogg agreed to sell its Keebler, Famous Amos and Mother's cookies, fruit snacks, pie crusts and ice-cream cones businesses, with nearly $900 million in 2018 sales, to Ferrero for $1.3 billion in cash.$1.3B0.70Ferrero Unveils a New Wonka Range and a Global Netflix Partnership
CONFIRMED86% CONFIDENCE128 days agoPR Newswire[3], 19 May 2026, 23:15 IST (19:45 CEST), LUXEMBOURG: "The Ferrero[1] Group today reveals plans to bring a new Wonka range to market, alongside a new collaboration with Netflix[4]".Ferrero plans ten seasonal and limited-edition Wonka products across chocolate, candy, ice cream and cereal for the US and Europe, in an exclusive global tie-up with Netflix.0.69Ferrero Reports 2021/22 Turnover of EUR 14 Billion
CONFIRMED90% CONFIDENCE3.6 years agoThe release is signed "Luxembourg, 16th February 2023" and says Ferrero[1][2][3] International S.A. "approved the Consolidated Financial Statements for the year ended August 31, 2022"; no time is given.Ferrero's turnover rose 10.4% to EUR 14 billion in the year to 31 August 2022, with growth led by the USA and Italy and the FULFIL Nutrition bar maker bought in June 2022.0.69Ferrero Completes Purchase of Keebler and Kellogg's Cookie Brands
Kellogg Company Headquarters, 1 Jackson Street West, Battle Creek, Michigan 49014, United StatesFerrero
CONFIRMED90% CONFIDENCE7.2 years agoKellogg's release datelined "July 29, 2019" says it "has closed the sale"; its 8-K was accepted at 2019-07-29 08:14:33 ET.[1]Kellogg closed the $1.3 billion sale of Keebler, Famous Amos, Mother's and Murray's cookies, Kellogg's Fruity Snacks, Stretch Island fruit strips, pie crusts and ice-cream cones to the Ferrero Group.$1.3B0.69
