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Ferrero Agrees to Buy Keebler and Kellogg's Cookies for $1.3 Billion
Kellogg Company Headquarters, 1 Jackson Street West, Battle Creek, Michigan 49014, United StatesFerrero
CONFIRMED90% CONFIDENCE7.5 years agoKellogg's release is dated "April 1, 2019" and its 8-K was accepted by the SEC[1][2] at 2019-04-01 09:18:04 ET; the 8-K says the agreement was entered into on March 31, 2019.Kellogg agreed to sell its Keebler, Famous Amos and Mother's cookies, fruit snacks, pie crusts and ice-cream cones businesses, with nearly $900 million in 2018 sales, to Ferrero for $1.3 billion in cash.$1.3B0.83Ferrero Agrees to Buy WK Kellogg Co for $3.1 Billion
CONFIRMED87% CONFIDENCE1.2 years agoFerrero's[1] release is timed "Thu, 07/10/2025 14:52" (CEST) and says the companies "today announced that they have entered into a definitive agreement"; WK Kellogg's[3] 8-K was accepted at 09:01 ET that day.Ferrero agreed to buy WK Kellogg Co, maker of Frosted Flakes, Froot Loops, Special K and Rice Krispies in North America, for $23 a share in cash, a 40% premium and a $3.1 billion enterprise value.$3.1B0.79Ferrero Agrees to Buy UK Cereal-Bar Maker Eat Natural
CONFIRMED90% CONFIDENCE5.8 years agoFerrero's[1][2] release is dated "Thu, 12/17/2020" and says Ferrero "today announced a definitive agreement" to acquire Eat Natural; no time is given.Ferrero signed a definitive agreement to buy Eat Natural, the UK maker of cereal bars, toasted muesli and granola, taking over its Halstead factory and its first step into healthier snacking.0.77Ferrero Completes $3.1 Billion Takeover of WK Kellogg Co
CONFIRMED84% CONFIDENCE363 days agoFerrero's[1] release is timed "Fri, 09/26/2025 14:30" (CEST) and announces "the successful completion of its acquisition of WK Kellogg[4] Co"; the 8-K names September 26, 2025 as the Closing Date.WK Kellogg Co became a wholly owned Ferrero subsidiary and left the New York Stock Exchange, with shareholders paid $23 a share in cash a week after approving the deal.$3.1B0.75Ferrero Agrees to Buy Granola Brand Purely Elizabeth
CONFIRMED82% CONFIDENCE41 days agoFerrero's[1] release is timed "Fri, 08/14/2026 17:00" (CEST) and the PR Newswire[3] copy "Aug 14, 2026, 11:00 ET"; it says Ferrero "today announced it has signed an agreement".Ferrero signed to buy Purely Elizabeth, the Boulder, Colorado granola, oatmeal and cereal brand whose sales more than doubled in two years, adding to its WK Kellogg breakfast business.0.75Ferrero Agrees to Buy Nestlé's US Candy Business for $2.8 Billion
CONFIRMED90% CONFIDENCE8.7 years agoFerrero's[1] release is dated "Tue, 01/16/2018" and says Ferrero "today announced a definitive agreement" to buy the business; no time is given.Ferrero agreed to pay $2.8 billion in cash for Nestlé's US confectionery arm, over 20 brands including Butterfinger, Baby Ruth, Crunch, Nerds and SweeTarts, making it the third-largest US confectionery company.$2.8B0.74Ferrero Agrees to Buy Brazilian Protein-Bar Maker Bold Snacks
CONFIRMED81% CONFIDENCE190 days agoFerrero's[1][2] release is timed "Wed, 03/18/2026 16.30" (CET) and says Ferrero "has signed an agreement to acquire Bold Snacks".Ferrero signed to buy Bold Snacks, a Brazilian protein-bar and whey brand founded in 2018, with its office and factory in Divinópolis, Minas Gerais and about 300 staff - its first better-for-you business in South America.0.73Ferrero to Report 2025/26 Results, the First Year With WK Kellogg
ESTIMATED62% CONFIDENCEin 140 daysEstimated: Ferrero[2][3][4][5] has published its annual results on 10 Feb 2022, 16 Feb 2023, 14 Feb 2024, 13 Feb 2025 and 6 Feb 2026, so the 2025/26 accounts are expected in the same 6-16 February window; 11 Feb 2027 is that window's middle Thursday.Ferrero's consolidated accounts for the year to 31 August 2026, the first full year to include WK Kellogg Co's US cereal business, are expected in mid-February 2027.0.72Ferrero Rocher and Raffaello Chocolate Bars Hit UK Shelves
SCHEDULED78% CONFIDENCE5.1 years agoThe Grocer[4] (3 Aug 2021): the bars "will hit the mults from 9 August and the convenience sector from October"; Ferrero[1] says UK "from August 2021".Ferrero Rocher and Raffaello become 90g premium chocolate bars in seven flavours, Ferrero's first move into the category, arriving in UK supermarkets at GBP 2 a bar.£2.000.71Ferrero Agrees to Buy Blue Bunny Maker Wells Enterprises
CONFIRMED90% CONFIDENCE3.8 years agoThe release's PR Newswire[3] copy is stamped "Dec 07, 2022, 11:30 ET"; Wells' copy is datelined "Luxembourg / Iowa - December 7th, 2022".Ferrero agreed to buy Wells Enterprises of Le Mars, Iowa, the largest family-owned US ice cream maker, with Blue Bunny, Blue Ribbon Classics, Bomb Pop and Halo Top and plants in Iowa, Nevada and New York.0.71Ferrero's New Wonka Range Launches in the UK
CONFIRMED83% CONFIDENCE10 days agoFerrero[1][2] UK, 14 September 2026, 09:00: "Launching on shelves across the country today"; "The first products arrive in Morrisons and Asda in the UK from 14 September".Ferrero's reimagined Wonka sweets and chocolates reach Morrisons and Asda, with Tesco and other UK and Irish retailers following in October.0.70Ferrero Names Alessandro Nervegna CEO of Ferrero Core
CONFIRMED88% CONFIDENCE205 days agoFerrero's[1] page is timed "Tue, 03/03/2026 17:30" (CET) and the PR Newswire[2] copy "Mar 03, 2026, 11:30 ET".Ferrero split its top job: Alessandro Nervegna will run the core confectionery, biscuits and better-for-you business, while CEO Lapo Civiletti moves to lead Ferrero Ice Cream and WK Kellogg Co from 1 September 2026.0.70
