More like this
Ferrero Agrees to Buy WK Kellogg Co for $3.1 Billion
CONFIRMED87% CONFIDENCE1.2 years agoFerrero's[1] release is timed "Thu, 07/10/2025 14:52" (CEST) and says the companies "today announced that they have entered into a definitive agreement"; WK Kellogg's[3] 8-K was accepted at 09:01 ET that day.Ferrero agreed to buy WK Kellogg Co, maker of Frosted Flakes, Froot Loops, Special K and Rice Krispies in North America, for $23 a share in cash, a 40% premium and a $3.1 billion enterprise value.$3.1B0.74Ferrero Agrees to Buy UK Cereal-Bar Maker Eat Natural
CONFIRMED90% CONFIDENCE5.8 years agoFerrero's[1][2] release is dated "Thu, 12/17/2020" and says Ferrero "today announced a definitive agreement" to acquire Eat Natural; no time is given.Ferrero signed a definitive agreement to buy Eat Natural, the UK maker of cereal bars, toasted muesli and granola, taking over its Halstead factory and its first step into healthier snacking.0.73Ferrero Agrees to Buy Blue Bunny Maker Wells Enterprises
CONFIRMED90% CONFIDENCE3.8 years agoThe release's PR Newswire[3] copy is stamped "Dec 07, 2022, 11:30 ET"; Wells' copy is datelined "Luxembourg / Iowa - December 7th, 2022".Ferrero agreed to buy Wells Enterprises of Le Mars, Iowa, the largest family-owned US ice cream maker, with Blue Bunny, Blue Ribbon Classics, Bomb Pop and Halo Top and plants in Iowa, Nevada and New York.0.72Ferrero Agrees to Buy Keebler and Kellogg's Cookies for $1.3 Billion
Kellogg Company Headquarters, 1 Jackson Street West, Battle Creek, Michigan 49014, United StatesFerrero
CONFIRMED90% CONFIDENCE7.5 years agoKellogg's release is dated "April 1, 2019" and its 8-K was accepted by the SEC[1][2] at 2019-04-01 09:18:04 ET; the 8-K says the agreement was entered into on March 31, 2019.Kellogg agreed to sell its Keebler, Famous Amos and Mother's cookies, fruit snacks, pie crusts and ice-cream cones businesses, with nearly $900 million in 2018 sales, to Ferrero for $1.3 billion in cash.$1.3B0.70Ferrero Agrees to Buy Brazilian Protein-Bar Maker Bold Snacks
CONFIRMED81% CONFIDENCE191 days agoFerrero's[1][2] release is timed "Wed, 03/18/2026 16.30" (CET) and says Ferrero "has signed an agreement to acquire Bold Snacks".Ferrero signed to buy Bold Snacks, a Brazilian protein-bar and whey brand founded in 2018, with its office and factory in Divinópolis, Minas Gerais and about 300 staff - its first better-for-you business in South America.0.70Ferrero Agrees to Buy Granola Brand Purely Elizabeth
CONFIRMED82% CONFIDENCE42 days agoFerrero's[1] release is timed "Fri, 08/14/2026 17:00" (CEST) and the PR Newswire[3] copy "Aug 14, 2026, 11:00 ET"; it says Ferrero "today announced it has signed an agreement".Ferrero signed to buy Purely Elizabeth, the Boulder, Colorado granola, oatmeal and cereal brand whose sales more than doubled in two years, adding to its WK Kellogg breakfast business.0.69Ferrero Unveils a New Wonka Range and a Global Netflix Partnership
CONFIRMED86% CONFIDENCE129 days agoPR Newswire[3], 19 May 2026, 23:15 IST (19:45 CEST), LUXEMBOURG: "The Ferrero[1] Group today reveals plans to bring a new Wonka range to market, alongside a new collaboration with Netflix[4]".Ferrero plans ten seasonal and limited-edition Wonka products across chocolate, candy, ice cream and cereal for the US and Europe, in an exclusive global tie-up with Netflix.0.68Ferrero Reports 2022/23 Turnover of EUR 17 Billion
CONFIRMED89% CONFIDENCE2.6 years agoThe release is datelined "Luxembourg, 14 February 2024" and its PR Newswire[2] copy is stamped "Feb 14, 2024, 05:00 ET".Ferrero's turnover jumped 20.7% to EUR 17 billion in the year to 31 August 2023, boosted by the Wells Enterprises ice-cream deal; plants rose from 32 to 37 and staff to 47,212.0.68Ferrero Completes Purchase of Keebler and Kellogg's Cookie Brands
Kellogg Company Headquarters, 1 Jackson Street West, Battle Creek, Michigan 49014, United StatesFerrero
CONFIRMED90% CONFIDENCE7.2 years agoKellogg's release datelined "July 29, 2019" says it "has closed the sale"; its 8-K was accepted at 2019-07-29 08:14:33 ET.[1]Kellogg closed the $1.3 billion sale of Keebler, Famous Amos, Mother's and Murray's cookies, Kellogg's Fruity Snacks, Stretch Island fruit strips, pie crusts and ice-cream cones to the Ferrero Group.$1.3B0.67Ferrero Announces C$445M Expansion of Its Brantford, Ontario Plant
CONFIRMED88% CONFIDENCE1.5 years agoThe Invest Ontario[1] release is datelined 'BRANTFORD, Ontario, April 11, 2025' and announces the expansion that day.Ferrero Canada will spend C$445 million expanding its Brantford plant, adding 500 jobs and the first lines anywhere for new Ferrero Rocher chocolate squares, plus Nutella Biscuits made outside Europe for the first time.C$445M0.67Ferrero Completes $3.1 Billion Takeover of WK Kellogg Co
CONFIRMED84% CONFIDENCE364 days agoFerrero's[1] release is timed "Fri, 09/26/2025 14:30" (CEST) and announces "the successful completion of its acquisition of WK Kellogg[4] Co"; the 8-K names September 26, 2025 as the Closing Date.WK Kellogg Co became a wholly owned Ferrero subsidiary and left the New York Stock Exchange, with shareholders paid $23 a share in cash a week after approving the deal.$3.1B0.67Ferrero Rocher and Raffaello Chocolate Bars Hit UK Shelves
SCHEDULED78% CONFIDENCE5.1 years agoThe Grocer[4] (3 Aug 2021): the bars "will hit the mults from 9 August and the convenience sector from October"; Ferrero[1] says UK "from August 2021".Ferrero Rocher and Raffaello become 90g premium chocolate bars in seven flavours, Ferrero's first move into the category, arriving in UK supermarkets at GBP 2 a bar.£2.000.67
