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Ferrero Agrees to Buy WK Kellogg Co for $3.1 Billion
CONFIRMED87% CONFIDENCE1.2 years agoFerrero's[1] release is timed "Thu, 07/10/2025 14:52" (CEST) and says the companies "today announced that they have entered into a definitive agreement"; WK Kellogg's[3] 8-K was accepted at 09:01 ET that day.Ferrero agreed to buy WK Kellogg Co, maker of Frosted Flakes, Froot Loops, Special K and Rice Krispies in North America, for $23 a share in cash, a 40% premium and a $3.1 billion enterprise value.$3.1B0.82Ferrero to Report 2025/26 Results, the First Year With WK Kellogg
ESTIMATED62% CONFIDENCEin 140 daysEstimated: Ferrero[2][3][4][5] has published its annual results on 10 Feb 2022, 16 Feb 2023, 14 Feb 2024, 13 Feb 2025 and 6 Feb 2026, so the 2025/26 accounts are expected in the same 6-16 February window; 11 Feb 2027 is that window's middle Thursday.Ferrero's consolidated accounts for the year to 31 August 2026, the first full year to include WK Kellogg Co's US cereal business, are expected in mid-February 2027.0.77Ferrero Reports 2024/25 Turnover of EUR 19.3 Billion
CONFIRMED87% CONFIDENCE230 days agoFerrero's[1][3] page is timed "Fri, 02/06/2026 09:30" (CET); the PR Newswire[2] copy is stamped "Feb 06, 2026, 03:33 ET".Ferrero's turnover rose 4.6% to EUR 19.3 billion in the year to 31 August 2025, with capital investment of close to EUR 1.1 billion and the WK Kellogg Co cereal deal closing just after year-end.0.77Ferrero Completes Purchase of Keebler and Kellogg's Cookie Brands
Kellogg Company Headquarters, 1 Jackson Street West, Battle Creek, Michigan 49014, United StatesFerrero
CONFIRMED90% CONFIDENCE7.2 years agoKellogg's release datelined "July 29, 2019" says it "has closed the sale"; its 8-K was accepted at 2019-07-29 08:14:33 ET.[1]Kellogg closed the $1.3 billion sale of Keebler, Famous Amos, Mother's and Murray's cookies, Kellogg's Fruity Snacks, Stretch Island fruit strips, pie crusts and ice-cream cones to the Ferrero Group.$1.3B0.74Ferrero Agrees to Buy Keebler and Kellogg's Cookies for $1.3 Billion
Kellogg Company Headquarters, 1 Jackson Street West, Battle Creek, Michigan 49014, United StatesFerrero
CONFIRMED90% CONFIDENCE7.5 years agoKellogg's release is dated "April 1, 2019" and its 8-K was accepted by the SEC[1][2] at 2019-04-01 09:18:04 ET; the 8-K says the agreement was entered into on March 31, 2019.Kellogg agreed to sell its Keebler, Famous Amos and Mother's cookies, fruit snacks, pie crusts and ice-cream cones businesses, with nearly $900 million in 2018 sales, to Ferrero for $1.3 billion in cash.$1.3B0.72Alessandro Nervegna Takes Over as CEO of Ferrero Core
CONFIRMED81% CONFIDENCE23 days agoThe release says the two new roles take effect "on 1 September 2026", and Ferrero's[2][3] leadership page now lists Nervegna as "Chief Executive Officer of Ferrero Core".Ferrero's new structure took effect: Alessandro Nervegna became CEO of Ferrero Core and Lapo Civiletti, CEO since 2017, became President of Ferrero Ice Cream and WK Kellogg Co, both reporting to Giovanni Ferrero.0.71Ferrero Agrees to Buy UK Cereal-Bar Maker Eat Natural
CONFIRMED90% CONFIDENCE5.8 years agoFerrero's[1][2] release is dated "Thu, 12/17/2020" and says Ferrero "today announced a definitive agreement" to acquire Eat Natural; no time is given.Ferrero signed a definitive agreement to buy Eat Natural, the UK maker of cereal bars, toasted muesli and granola, taking over its Halstead factory and its first step into healthier snacking.0.71Ferrero Names Alessandro Nervegna CEO of Ferrero Core
CONFIRMED88% CONFIDENCE205 days agoFerrero's[1] page is timed "Tue, 03/03/2026 17:30" (CET) and the PR Newswire[2] copy "Mar 03, 2026, 11:30 ET".Ferrero split its top job: Alessandro Nervegna will run the core confectionery, biscuits and better-for-you business, while CEO Lapo Civiletti moves to lead Ferrero Ice Cream and WK Kellogg Co from 1 September 2026.0.71Ferrero Agrees to Buy Nestlé's US Candy Business for $2.8 Billion
CONFIRMED90% CONFIDENCE8.7 years agoFerrero's[1] release is dated "Tue, 01/16/2018" and says Ferrero "today announced a definitive agreement" to buy the business; no time is given.Ferrero agreed to pay $2.8 billion in cash for Nestlé's US confectionery arm, over 20 brands including Butterfinger, Baby Ruth, Crunch, Nerds and SweeTarts, making it the third-largest US confectionery company.$2.8B0.71Ferrero Agrees to Buy Granola Brand Purely Elizabeth
CONFIRMED82% CONFIDENCE41 days agoFerrero's[1] release is timed "Fri, 08/14/2026 17:00" (CEST) and the PR Newswire[3] copy "Aug 14, 2026, 11:00 ET"; it says Ferrero "today announced it has signed an agreement".Ferrero signed to buy Purely Elizabeth, the Boulder, Colorado granola, oatmeal and cereal brand whose sales more than doubled in two years, adding to its WK Kellogg breakfast business.0.70Ferrero Reports 2021/22 Turnover of EUR 14 Billion
CONFIRMED90% CONFIDENCE3.6 years agoThe release is signed "Luxembourg, 16th February 2023" and says Ferrero[1][2][3] International S.A. "approved the Consolidated Financial Statements for the year ended August 31, 2022"; no time is given.Ferrero's turnover rose 10.4% to EUR 14 billion in the year to 31 August 2022, with growth led by the USA and Italy and the FULFIL Nutrition bar maker bought in June 2022.0.70Ferrero Reports 2022/23 Turnover of EUR 17 Billion
CONFIRMED89% CONFIDENCE2.6 years agoThe release is datelined "Luxembourg, 14 February 2024" and its PR Newswire[2] copy is stamped "Feb 14, 2024, 05:00 ET".Ferrero's turnover jumped 20.7% to EUR 17 billion in the year to 31 August 2023, boosted by the Wells Enterprises ice-cream deal; plants rose from 32 to 37 and staff to 47,212.0.69
