- Start
- Feb 8, 202690% CONFIDENCEfrom the source
Kinder Bueno Airs Its First Super Bowl Ad, 'Yes Bueno'
- Kinder Bueno made its Super Bowl debut - Ferrero's first Big Game ad - with the 30-second "Yes Bueno" spot on NBC during Super Bowl LX on 8 February 2026[1][3][4].
- Actor William Fichtner and style expert Paige DeSorbo face a space-themed "No Bueno" moment that a bite of Kinder Bueno turns into "Yes Bueno"; Anomaly created it and Björn Rühmann directed[1].
- The shoot used a real aircraft fuselage, authentic astronaut suits, volumetric screens and a miniature planet set in place of post-production effects[1].
- The campaign added limited-edition white and dark chocolate flavours, special packs and displays, and a Game Day Sweepstakes through 31 March 2026 with a $25,000 weekly grand prize[1].
- Ferrero said many Americans had not yet tried Kinder Bueno; a teaser with DeSorbo ran from 14 January and the full ad was revealed on 2 February[1][4].
- The game was played at Levi's Stadium in Santa Clara, California[2].
References 483% CONFIDENCE
The first entry is always the pin's source. Overall confidence is a weighted average of how firmly each reference supports the start and end times used above; a reference counts half as much for every 180 days older than the newest.
- [1]90%ferrero.com/us/en/news-stories/news/kinder-bueno-reveals-first-ever-big-game-commercial-yes-buenoferrero.com· Posted Sep 24, 2026· Starts Feb 8, 2026 ✓· 35% of score
Ferrero[4], 2 Feb 2026: the spot "will air live during the Big Game on February 8, 2026, broadcasted on NBC".
- [2]80%Super Bowl LX (Wikipedia)en.wikipedia.org· Added Sep 24, 2026· 35% of score
Super Bowl LX was played on 8 February 2026 at Levi's Stadium, Santa Clara, and broadcast on NBC.[1]
- [3]75%Ferrero plans largest marketing commitment to date for World Cup push (Marketing Dive)marketingdive.com· Published Mar 26, 2026· 17% of score
Notes Ferrero[1][4] ran its first Super Bowl ad earlier in 2026.
- [4]85%Kinder Bueno Debuts Teaser, Marking the Brand's First-Ever Big Game Campaign (Ferrero)ferrero.com· Published Jan 14, 2026· 13% of score
Teaser with Paige DeSorbo; CMO Chad Stubbs calls the Big Game debut a move to accelerate Kinder Bueno's US growth; spot to air 8 Feb 2026 on NBC.[1]
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