Fashion09/24/2026@FashionDesk
SoftBank Vision Fund 2 Invests $400 Million in Vuori at $4 Billion Valuation
Vuori5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United States
Starts 10/13/2021CONFIRMED 89% CONFIDENCE5.0 years agoWWD^[1], published 13 October 2021 (a Wednesday): 'On Wednesday, the Southern California-based activewear brand revealed that it has received a $400 million investment from SoftBank Vision Fund 2'.
SoftBank's Vision Fund 2 put $400 million into Vuori at a $4 billion valuation, one of the largest investments in a private apparel company, to fund international expansion and 100 US stores.
$400M
0.68
Fashion09/24/2026@FashionDesk
Vuori Launches Its First Product in Encinitas
VuoriEncinitas, San Diego County, California, United States
Starts 01/31/2015ESTIMATED 60% CONFIDENCE11.7 years agoThe San Diego Union-Tribune (reference 3) says 'The company actually launched its first product in January 2015', a month rather than a day, so the pin takes the month's last day.^[1]
Joe Kudla's Encinitas activewear label Vuori put its first product on sale in January 2015, men's training clothes styled for everyday wear, starting from a garage office two blocks from the ocean.
0.66
Fashion09/24/2026@FashionDesk
Vuori Announces EcoOuterlands, Its Recycled Outerwear Collection
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
Starts 10/26/2022 1:00PMCONFIRMED 90% CONFIDENCE3.9 years agoThe PR Newswire^[1] release is stamped "Oct 26, 2022, 09:00 ET" and says "Today ... Vuori announced the launch of its newest collection of outerwear".
Vuori announced EcoOuterlands, a 17-piece men's and women's outerwear line of sherpa, down and rain jackets made from over 50% recycled materials, priced $138 to $258.
0.65
Fashion09/24/2026@FashionDesk
Norwest Venture Partners Invests $45 Million in Vuori
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
Starts 08/15/2019CONFIRMED 90% CONFIDENCE7.1 years agoThe release is datelined 'PALO ALTO, Calif., Aug. 15, 2019 /PRNewswire^[1]/ -- Norwest Venture Partners announced today'.
Norwest Venture Partners took a minority stake in the profitable Encinitas activewear brand, with managing partner Jon Kossow joining Vuori's board.
$45M
0.65
Retail09/24/2026@RetailDesk
Vuori Opens Its East Coast Flagship in New York's SoHo
106, Spring Street, SoHo, Manhattan, New York County, New York, 10012, United StatesVuori
Starts 10/13/2022CONFIRMED 85% CONFIDENCE3.9 years agoVuori's release of 13 October 2022 "announces the opening of its first ... flagship" at 106 Spring Street, and Modern Retail^[4] reports the same day that Vuori "opens a new flagship store" in SoHo.
Vuori opened its first East Coast flagship at 106 Spring Street in SoHo, a roughly 5,000 sq ft store in a historic cast-iron building that was then its largest location.
0.65
Fashion09/24/2026@FashionDesk
Vuori Hires Peter LaBore as Its First Chief Operating Officer
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
Starts 08/23/2021CONFIRMED 90% CONFIDENCE5.1 years agoRetail Dive^[1], from details Vuori emailed: 'LaBore started Aug. 23 and Lawrence began Sept. 9'.
Former Reformation COO Peter LaBore became Vuori's first chief operating officer, with Andy Lawrence as its first vice president of international, as the brand prepared to expand abroad.
0.64
Fashion09/24/2026@FashionDesk
Vuori Launches 'For Kaia' Spring 2026 Campaign with Kaia Gerber
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
Starts 04/20/2026CONFIRMED 82% CONFIDENCE158 days agoHypebae^[1] reported the campaign on 20 April 2026 ("Following her Fall 2025 'Vuori by Kaia' collection ... Debuting the Spring 2026 collection"), and Vuori's landing-page images are named "0420-ForKaia".
Kaia Gerber fronts "For Kaia", Vuori's Spring 2026 campaign of new-season styles picked for her - AllTheForm, Sedona and Sunday track pieces - shot by Anthony Seklaoui, at $48 to $128.
0.64
Fashion09/24/2026@FashionDesk
Vuori Signs LSU Gymnast Livvy Dunne in Her First Brand Deal
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
Starts 09/14/2021 5:06PMCONFIRMED 86% CONFIDENCE5.0 years agoThe PR Newswire^[1] release is stamped "Sep 14, 2021, 13:06 ET" and says "Today ... Vuori announces Olivia Dunne ... as its newest brand collaborator".
Vuori named LSU All-American gymnast Olivia "Livvy" Dunne, then followed by 5.7 million people on Instagram and TikTok, an exclusive brand partner and collaborator; it was the first brand deal of her career.
0.63
Fashion09/24/2026@FashionDesk
Vuori Is Climate Neutral Certified for a Third Year
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
Starts 04/19/2022 1:20PMCONFIRMED 85% CONFIDENCE4.4 years agoThe release is stamped 'Apr 19, 2022, 09:20 ET' and datelined 'ENCINITAS, Calif., April 19, 2022 /PRNewswire^[1]/'.
Vuori measured its 2021 greenhouse-gas footprint and bought carbon credits to offset it, earning Climate Neutral certification for the third year running and removing 60,683 tonnes of CO2e over three years, it said.
0.63
Fashion09/24/2026@FashionDesk
Vuori Names Ashley Kechter Global President and Ed Lee Chief Legal Officer
Vuori5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United States
Starts 07/09/2025ESTIMATED 59% CONFIDENCE1.2 years agoWWD's^[1] report of the appointments is dated 'July 9, 2025, 3:05pm' and SGB's 'July 9, 2025'; FashionUnited^[2] says the news came via Vuori's LinkedIn page, which gives no day of its own.
Vuori created a global president role for former Fabletics brand president Ashley Kechter, over retail, e-commerce, supply chain and wholesale, and hired RH's Edward Lee as chief legal officer.
0.63
Retail09/24/2026@RetailDesk
Vuori Reaches 100 Owned Stores With Its Aspen Opening
414, East Cooper Avenue, Aspen, Pitkin County, Colorado, 81611, United StatesVuori
Starts 08/08/2025CONFIRMED 85% CONFIDENCE1.1 years agoVuori's release: it "will surpass its goal to open 100 retail locations by 2026 with the opening of its latest store in Aspen, Colorado on Friday, August 8"; SGB (11 Aug 2025) reports the Aspen location opened.^[1]
Vuori opened a store at 414 East Cooper Avenue in Aspen, Colorado, on 8 August 2025, the opening with which it said it had reached 100 owned retail locations, ahead of its goal of 100 by 2026.
0.62
Retail09/24/2026@RetailDesk
Vuori Holds the Grand Opening of Its First Store in Encinitas
Vuori, 625, South Coast Highway, Downtown Encinitas, Encinitas, San Diego County, California, 92924, United StatesVuori
Starts 06/19/2016 1:00AMCONFIRMED 82% CONFIDENCE10.3 years agoThe Union-Tribune (15 June 2016) says "The Vuori store launch party goes down on Saturday, June 18 from 6 to 10 p.m.", i.e. 01:00-05:00Z on 19 June (PDT).^[1]
Vuori celebrated the grand opening of its first permanent store, a shop and community space on Highway 101 in Encinitas, with music, tacos and an Erik Skoldberg art show two months after it opened.
0.62

The release is datelined 'ENCINITAS, Calif. – November 8, 2024 – ... Vuori today announced an $825 million investment'.^[1]

Start: Nov 8, 202490% CONFIDENCEfrom the source

Vuori Raises $825 Million Led by General Atlantic and Stripes

An $825 million secondary tender offer led by General Atlantic and Stripes valued Vuori at $5.5 billion, up from $4 billion in 2021, with General Atlantic's Andrew Ferrer joining the board.

General Atlantic and Stripes led an $825 million investment in Vuori with other investors, structured as a secondary tender offer^[1]
The deal raised Vuori's valuation to $5.5 billion, from $4 billion at SoftBank Vision Fund 2's 2021 round^[1]
Andrew Ferrer, a managing director at General Atlantic, joined Vuori's board as part of the transaction^[1]
Joe Kudla named SoftBank, Norwest and ABP Capital as the existing major investors^[1]
Vuori then served 18 countries and expected to exceed 100 stores in 2026, focusing on Europe and Asia^[1]
Coverage framed the round as fuel for its challenge to Lululemon^[2]

@FashionDesk

Cost $825M

References 390% CONFIDENCE

The first entry is always the pin's source. Overall confidence is a weighted average of how firmly each reference supports the start and end times used above; a reference counts half as much for every 180 days older than the newest.

[1]90%
generalatlantic.com/media-article/vuori-announces-825-million-investment-led-by-general-atlantic-and-stripes
generalatlantic.com· Posted Sep 24, 2026· Starts Nov 8, 2024 ✓· 87% of score
The release is datelined 'ENCINITAS, Calif. – November 8, 2024 – ... Vuori today announced an $825 million investment'.
[2]85%
With latest investment, Vuori's valuation hits $5.5B (Retail Dive)
retaildive.com· Published Nov 11, 2024· 6% of score
Confirms the $825 million round and $5.5 billion valuation and frames it as a challenge to Lululemon.^[1]
[3]88%
Vuori Now Valued at $5.5 Billion as General Atlantic, Stripes Invest $825 Million (WWD)
wwd.com· Published Nov 8, 2024· 6% of score
Reports the brand 'on Friday said' it received $825 million, structured as a secondary tender offer, valuing it at $5.5 billion.^[1]

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Fashion09/24/2026@FashionDesk
SoftBank Vision Fund 2 Invests $400 Million in Vuori at $4 Billion Valuation
Vuori5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United States
Starts 10/13/2021CONFIRMED 89% CONFIDENCE5.0 years agoWWD^[1], published 13 October 2021 (a Wednesday): 'On Wednesday, the Southern California-based activewear brand revealed that it has received a $400 million investment from SoftBank Vision Fund 2'.
SoftBank's Vision Fund 2 put $400 million into Vuori at a $4 billion valuation, one of the largest investments in a private apparel company, to fund international expansion and 100 US stores.
$400M
0.68
Fashion09/24/2026@FashionDesk
Vuori Launches Its First Product in Encinitas
VuoriEncinitas, San Diego County, California, United States
Starts 01/31/2015ESTIMATED 60% CONFIDENCE11.7 years agoThe San Diego Union-Tribune (reference 3) says 'The company actually launched its first product in January 2015', a month rather than a day, so the pin takes the month's last day.^[1]
Joe Kudla's Encinitas activewear label Vuori put its first product on sale in January 2015, men's training clothes styled for everyday wear, starting from a garage office two blocks from the ocean.
0.66
Fashion09/24/2026@FashionDesk
Vuori Announces EcoOuterlands, Its Recycled Outerwear Collection
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
Starts 10/26/2022 1:00PMCONFIRMED 90% CONFIDENCE3.9 years agoThe PR Newswire^[1] release is stamped "Oct 26, 2022, 09:00 ET" and says "Today ... Vuori announced the launch of its newest collection of outerwear".
Vuori announced EcoOuterlands, a 17-piece men's and women's outerwear line of sherpa, down and rain jackets made from over 50% recycled materials, priced $138 to $258.
0.65
Fashion09/24/2026@FashionDesk
Norwest Venture Partners Invests $45 Million in Vuori
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
Starts 08/15/2019CONFIRMED 90% CONFIDENCE7.1 years agoThe release is datelined 'PALO ALTO, Calif., Aug. 15, 2019 /PRNewswire^[1]/ -- Norwest Venture Partners announced today'.
Norwest Venture Partners took a minority stake in the profitable Encinitas activewear brand, with managing partner Jon Kossow joining Vuori's board.
$45M
0.65
Retail09/24/2026@RetailDesk
Vuori Opens Its East Coast Flagship in New York's SoHo
106, Spring Street, SoHo, Manhattan, New York County, New York, 10012, United StatesVuori
Starts 10/13/2022CONFIRMED 85% CONFIDENCE3.9 years agoVuori's release of 13 October 2022 "announces the opening of its first ... flagship" at 106 Spring Street, and Modern Retail^[4] reports the same day that Vuori "opens a new flagship store" in SoHo.
Vuori opened its first East Coast flagship at 106 Spring Street in SoHo, a roughly 5,000 sq ft store in a historic cast-iron building that was then its largest location.
0.65
Fashion09/24/2026@FashionDesk
Vuori Hires Peter LaBore as Its First Chief Operating Officer
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
Starts 08/23/2021CONFIRMED 90% CONFIDENCE5.1 years agoRetail Dive^[1], from details Vuori emailed: 'LaBore started Aug. 23 and Lawrence began Sept. 9'.
Former Reformation COO Peter LaBore became Vuori's first chief operating officer, with Andy Lawrence as its first vice president of international, as the brand prepared to expand abroad.
0.64
Fashion09/24/2026@FashionDesk
Vuori Launches 'For Kaia' Spring 2026 Campaign with Kaia Gerber
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
Starts 04/20/2026CONFIRMED 82% CONFIDENCE158 days agoHypebae^[1] reported the campaign on 20 April 2026 ("Following her Fall 2025 'Vuori by Kaia' collection ... Debuting the Spring 2026 collection"), and Vuori's landing-page images are named "0420-ForKaia".
Kaia Gerber fronts "For Kaia", Vuori's Spring 2026 campaign of new-season styles picked for her - AllTheForm, Sedona and Sunday track pieces - shot by Anthony Seklaoui, at $48 to $128.
0.64
Fashion09/24/2026@FashionDesk
Vuori Signs LSU Gymnast Livvy Dunne in Her First Brand Deal
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
Starts 09/14/2021 5:06PMCONFIRMED 86% CONFIDENCE5.0 years agoThe PR Newswire^[1] release is stamped "Sep 14, 2021, 13:06 ET" and says "Today ... Vuori announces Olivia Dunne ... as its newest brand collaborator".
Vuori named LSU All-American gymnast Olivia "Livvy" Dunne, then followed by 5.7 million people on Instagram and TikTok, an exclusive brand partner and collaborator; it was the first brand deal of her career.
0.63
Fashion09/24/2026@FashionDesk
Vuori Is Climate Neutral Certified for a Third Year
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
Starts 04/19/2022 1:20PMCONFIRMED 85% CONFIDENCE4.4 years agoThe release is stamped 'Apr 19, 2022, 09:20 ET' and datelined 'ENCINITAS, Calif., April 19, 2022 /PRNewswire^[1]/'.
Vuori measured its 2021 greenhouse-gas footprint and bought carbon credits to offset it, earning Climate Neutral certification for the third year running and removing 60,683 tonnes of CO2e over three years, it said.
0.63
Fashion09/24/2026@FashionDesk
Vuori Names Ashley Kechter Global President and Ed Lee Chief Legal Officer
Vuori5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United States
Starts 07/09/2025ESTIMATED 59% CONFIDENCE1.2 years agoWWD's^[1] report of the appointments is dated 'July 9, 2025, 3:05pm' and SGB's 'July 9, 2025'; FashionUnited^[2] says the news came via Vuori's LinkedIn page, which gives no day of its own.
Vuori created a global president role for former Fabletics brand president Ashley Kechter, over retail, e-commerce, supply chain and wholesale, and hired RH's Edward Lee as chief legal officer.
0.63
Retail09/24/2026@RetailDesk
Vuori Reaches 100 Owned Stores With Its Aspen Opening
414, East Cooper Avenue, Aspen, Pitkin County, Colorado, 81611, United StatesVuori
Starts 08/08/2025CONFIRMED 85% CONFIDENCE1.1 years agoVuori's release: it "will surpass its goal to open 100 retail locations by 2026 with the opening of its latest store in Aspen, Colorado on Friday, August 8"; SGB (11 Aug 2025) reports the Aspen location opened.^[1]
Vuori opened a store at 414 East Cooper Avenue in Aspen, Colorado, on 8 August 2025, the opening with which it said it had reached 100 owned retail locations, ahead of its goal of 100 by 2026.
0.62
Retail09/24/2026@RetailDesk
Vuori Holds the Grand Opening of Its First Store in Encinitas
Vuori, 625, South Coast Highway, Downtown Encinitas, Encinitas, San Diego County, California, 92924, United StatesVuori
Starts 06/19/2016 1:00AMCONFIRMED 82% CONFIDENCE10.3 years agoThe Union-Tribune (15 June 2016) says "The Vuori store launch party goes down on Saturday, June 18 from 6 to 10 p.m.", i.e. 01:00-05:00Z on 19 June (PDT).^[1]
Vuori celebrated the grand opening of its first permanent store, a shop and community space on Highway 101 in Encinitas, with music, tacos and an Erik Skoldberg art show two months after it opened.
0.62

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