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Kaia Gerber's Vuori by Kaia Capsule Launches
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
CONFIRMED83% CONFIDENCE1.1 years agoWWD[1] (26 August 2025): "Launching today, the collection offers a curated edit of foundational pieces".Vuori by Kaia, a six-piece capsule Kaia Gerber co-designed from ’90s workout videos and her mother Cindy Crawford's paparazzi looks, went on sale in BlissBlend fabric at $64 to $118.0.76Cindy Crawford and the Gerber Family Become Vuori Partners
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United States
CONFIRMED86% CONFIDENCE1.4 years agoYahoo[1] Style (Hello!) reported the new partnership on 29 April 2025 at 13:01 UTC; Vuori's own "Meet Our New Vuori Partners" post is dated the same day.Cindy Crawford, Rande Gerber and their children Kaia and Presley became Vuori ambassadors and creative, strategic and financial partners, starring in and art-directing its Spring/Summer 2025 campaign.0.76Vuori Launches Its First Product in Encinitas
ESTIMATED60% CONFIDENCE11.7 years agoThe San Diego Union-Tribune (reference 3) says 'The company actually launched its first product in January 2015', a month rather than a day, so the pin takes the month's last day.[1]Joe Kudla's Encinitas activewear label Vuori put its first product on sale in January 2015, men's training clothes styled for everyday wear, starting from a garage office two blocks from the ocean.0.69Vuori Reaches 100 Owned Stores With Its Aspen Opening
CONFIRMED85% CONFIDENCE1.1 years agoVuori's release: it "will surpass its goal to open 100 retail locations by 2026 with the opening of its latest store in Aspen, Colorado on Friday, August 8"; SGB (11 Aug 2025) reports the Aspen location opened.[1]Vuori opened a store at 414 East Cooper Avenue in Aspen, Colorado, on 8 August 2025, the opening with which it said it had reached 100 owned retail locations, ahead of its goal of 100 by 2026.0.68Vuori Raises $825 Million Led by General Atlantic and Stripes
CONFIRMED90% CONFIDENCE1.9 years agoThe release is datelined 'ENCINITAS, Calif. – November 8, 2024 – ... Vuori today announced an $825 million investment'.[1]An $825 million secondary tender offer led by General Atlantic and Stripes valued Vuori at $5.5 billion, up from $4 billion in 2021, with General Atlantic's Andrew Ferrer joining the board.$825M0.68Vuori Is Climate Neutral Certified for a Third Year
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United States
CONFIRMED85% CONFIDENCE4.4 years agoThe release is stamped 'Apr 19, 2022, 09:20 ET' and datelined 'ENCINITAS, Calif., April 19, 2022 /PRNewswire[1]/'.Vuori measured its 2021 greenhouse-gas footprint and bought carbon credits to offset it, earning Climate Neutral certification for the third year running and removing 60,683 tonnes of CO2e over three years, it said.0.65Vuori Opens Its East Coast Flagship in New York's SoHo
CONFIRMED85% CONFIDENCE3.9 years agoVuori's release of 13 October 2022 "announces the opening of its first ... flagship" at 106 Spring Street, and Modern Retail[4] reports the same day that Vuori "opens a new flagship store" in SoHo.Vuori opened its first East Coast flagship at 106 Spring Street in SoHo, a roughly 5,000 sq ft store in a historic cast-iron building that was then its largest location.0.64Vuori Names Ashley Kechter Global President and Ed Lee Chief Legal Officer
ESTIMATED59% CONFIDENCE1.2 years agoWWD's[1] report of the appointments is dated 'July 9, 2025, 3:05pm' and SGB's 'July 9, 2025'; FashionUnited[2] says the news came via Vuori's LinkedIn page, which gives no day of its own.Vuori created a global president role for former Fabletics brand president Ashley Kechter, over retail, e-commerce, supply chain and wholesale, and hired RH's Edward Lee as chief legal officer.0.64Vuori Opens in Downtown Naperville
110, West Jefferson Avenue, Downtown Naperville, Naperville, Naperville Township, DuPage County, Illinois, 60540, United States
CONFIRMED83% CONFIDENCE112 days agoNaperville Sun, published Friday 5 June 2026: "California-based clothing company Vuori opened Friday in downtown Naperville[3]".Vuori opened in downtown Naperville, Illinois, on 5 June 2026, taking over the former Eddie Bauer store at 110 West Jefferson Avenue.0.64Vuori Opens Its Third London Store on King's Road
Duke of York Square, Chelsea, Royal Borough of Kensington and Chelsea, Greater London, England, SW3 4LY, United Kingdom
CONFIRMED85% CONFIDENCE1.4 years agoDrapers (25 Apr 2025): Vuori "opened its third London store in Chelsea today (25 April), at 18-21 Duke of York Square on King's Road".[1]Vuori opened a 3,412 sq ft, two-floor store at 18-21 Duke of York Square on Chelsea's King's Road on 25 April 2025, with a studio and events space on the lower floor.0.64Vuori Opens Its First Chicago Store on Rush Street
Vuori, 1003, North Rush Street, Gold Coast, Near North Side, Chicago, North Chicago Township, Cook County, Illinois, 60611, United States
ESTIMATED51% CONFIDENCE3.9 years agoSGB Media: "The first Chicago store opened in October 2022 on the Near North Side"; no day is given, so the month's last day.[1]Vuori's first Chicago store opened in October 2022 at 1003 North Rush Street in the Gold Coast, on the city's Oak Street and Rush Street luxury shopping corridor.0.63Carey Collins Krug Starts as Vuori's Chief Marketing Officer
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United States
SCHEDULED77% CONFIDENCEin 10 daysThe release (17 August 2026) appoints her 'as its new Chief Marketing Officer, effective Monday, October 5'.[1]Former Abercrombie & Fitch marketing chief Carey Collins Krug takes over Vuori's global marketing, from brand and creative to digital, retail and wholesale marketing.0.63
