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Kaia Gerber's Vuori by Kaia Capsule Launches
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
CONFIRMED83% CONFIDENCE1.1 years agoWWD[1] (26 August 2025): "Launching today, the collection offers a curated edit of foundational pieces".Vuori by Kaia, a six-piece capsule Kaia Gerber co-designed from ’90s workout videos and her mother Cindy Crawford's paparazzi looks, went on sale in BlissBlend fabric at $64 to $118.0.73Carey Collins Krug Starts as Vuori's Chief Marketing Officer
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United States
SCHEDULED77% CONFIDENCEin 11 daysThe release (17 August 2026) appoints her 'as its new Chief Marketing Officer, effective Monday, October 5'.[1]Former Abercrombie & Fitch marketing chief Carey Collins Krug takes over Vuori's global marketing, from brand and creative to digital, retail and wholesale marketing.0.66Tom Holland Signs Multi-Year Deal as Vuori Global Partner
CONFIRMED83% CONFIDENCE169 days agoWWD[1] published the announcement on 8 April 2026, and Vuori posted "Tom Holland: Play It As It Lies" ("Welcome to our new Vuori partner, Tom Holland") the same morning.Vuori named actor Tom Holland a global ambassador and creative, strategic and financial partner, launching with "Play It As It Lies", a golf short film co-directed by his brother Harry in Comporta, Portugal.0.65Vuori Launches 'For Kaia' Spring 2026 Campaign with Kaia Gerber
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United States
CONFIRMED82% CONFIDENCE157 days agoHypebae[1] reported the campaign on 20 April 2026 ("Following her Fall 2025 'Vuori by Kaia' collection ... Debuting the Spring 2026 collection"), and Vuori's landing-page images are named "0420-ForKaia".Kaia Gerber fronts "For Kaia", Vuori's Spring 2026 campaign of new-season styles picked for her - AllTheForm, Sedona and Sunday track pieces - shot by Anthony Seklaoui, at $48 to $128.0.65Vuori Names Ashley Kechter Global President and Ed Lee Chief Legal Officer
ESTIMATED59% CONFIDENCE1.2 years agoWWD's[1] report of the appointments is dated 'July 9, 2025, 3:05pm' and SGB's 'July 9, 2025'; FashionUnited[2] says the news came via Vuori's LinkedIn page, which gives no day of its own.Vuori created a global president role for former Fabletics brand president Ashley Kechter, over retail, e-commerce, supply chain and wholesale, and hired RH's Edward Lee as chief legal officer.0.62Vuori Raises $825 Million Led by General Atlantic and Stripes
CONFIRMED90% CONFIDENCE1.9 years agoThe release is datelined 'ENCINITAS, Calif. – November 8, 2024 – ... Vuori today announced an $825 million investment'.[1]An $825 million secondary tender offer led by General Atlantic and Stripes valued Vuori at $5.5 billion, up from $4 billion in 2021, with General Atlantic's Andrew Ferrer joining the board.$825M0.61Chase Infiniti Joins Vuori for 'Find What Moves You' Campaign
CONFIRMED82% CONFIDENCE15 days agoWWD[1] (9 September 2026) describes "Find What Moves You" as "a global campaign launching Wednesday across film, digital and social"; Vuori posted the film that day.Vuori named Emmy-nominated actor Chase Infiniti its newest partner in "Find What Moves You", a dance film directed by Renell Medrano and choreographed by Sean Bankhead with her Chicago dance crew.0.61Vuori Hires Four C-Suite Executives, Led by COO Hugh Garrity
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United States
CONFIRMED90% CONFIDENCE3.4 years agoThe release is stamped 'Apr 18, 2023, 09:01 ET' and datelined 'ENCINITAS, Calif., April 18, 2023 /PRNewswire[1]/ -- Today ... Vuori announces the hire of four C-Suite executives'.Vuori hired former Yeti operations head Hugh Garrity as COO, ex-Vans counsel Libby Stockstill as its first general counsel, Starbucks's Jen Frisch as first chief people officer and Bryan Muehlberger as first CIO.0.60Norwest Venture Partners Invests $45 Million in Vuori
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United States
CONFIRMED90% CONFIDENCE7.1 years agoThe release is datelined 'PALO ALTO, Calif., Aug. 15, 2019 /PRNewswire[1]/ -- Norwest Venture Partners announced today'.Norwest Venture Partners took a minority stake in the profitable Encinitas activewear brand, with managing partner Jon Kossow joining Vuori's board.$45M0.60Vuori Opens in Downtown Naperville
110, West Jefferson Avenue, Downtown Naperville, Naperville, Naperville Township, DuPage County, Illinois, 60540, United States
CONFIRMED83% CONFIDENCE111 days agoNaperville Sun, published Friday 5 June 2026: "California-based clothing company Vuori opened Friday in downtown Naperville[3]".Vuori opened in downtown Naperville, Illinois, on 5 June 2026, taking over the former Eddie Bauer store at 110 West Jefferson Avenue.0.59Vuori Opens Its East Coast Flagship in New York's SoHo
CONFIRMED85% CONFIDENCE3.9 years agoVuori's release of 13 October 2022 "announces the opening of its first ... flagship" at 106 Spring Street, and Modern Retail[4] reports the same day that Vuori "opens a new flagship store" in SoHo.Vuori opened its first East Coast flagship at 106 Spring Street in SoHo, a roughly 5,000 sq ft store in a historic cast-iron building that was then its largest location.0.59Vuori Reaches 100 Owned Stores With Its Aspen Opening
CONFIRMED85% CONFIDENCE1.1 years agoVuori's release: it "will surpass its goal to open 100 retail locations by 2026 with the opening of its latest store in Aspen, Colorado on Friday, August 8"; SGB (11 Aug 2025) reports the Aspen location opened.[1]Vuori opened a store at 414 East Cooper Avenue in Aspen, Colorado, on 8 August 2025, the opening with which it said it had reached 100 owned retail locations, ahead of its goal of 100 by 2026.0.59
