Fashion09/24/2026@FashionDesk
Vuori Releases Its Second Golf Collection with Tom Holland
Vuori5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United States
Starts 05/11/2026CONFIRMED 84% CONFIDENCE137 days agoVuori posted "The Golf Collection ft. Tom Holland" with a shop link on 11 May 2026 and its golf-page banner is named "0511_SP26_Tom_Holland_Golf_Collection"; TheIndustry^[1] (12 May, 09:00 UTC) says the range "has launched".
Vuori released a second, more technical golf range fronted by Tom Holland, led by slim Aim trousers with magnetic scorecard pockets, the Ponto half-zip and the Ace Polo.
0.69
Fashion09/24/2026@FashionDesk
Vuori Raises $825 Million Led by General Atlantic and Stripes
Vuori5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United States
Starts 11/08/2024CONFIRMED 90% CONFIDENCE1.9 years agoThe release is datelined 'ENCINITAS, Calif. – November 8, 2024 – ... Vuori today announced an $825 million investment'.^[1]
An $825 million secondary tender offer led by General Atlantic and Stripes valued Vuori at $5.5 billion, up from $4 billion in 2021, with General Atlantic's Andrew Ferrer joining the board.
$825M
0.69
Fashion09/24/2026@FashionDesk
Vuori Signs British No. 1 Jack Draper in a Multi-Year Tennis Deal
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
Starts 08/19/2025CONFIRMED 85% CONFIDENCE1.1 years agoFashionUnited^[1] reported on 19 August 2025 that Vuori was "announcing a multi-year deal with British tennis star Jack Draper ahead of the US Open".
Vuori signed world No. 5 Jack Draper, Britain's top men's tennis player, as a global ambassador who would leave Nike, debut Vuori at the US Open and design a signature line.
0.68
Retail09/24/2026@RetailDesk
Vuori Opens Its UK Flagship on London's Regent Street
Regent Street, St. James's, East Marylebone, Mayfair, City of Westminster, Greater London, England, W1B 4EE, United KingdomVuori
Starts 10/31/2024CONFIRMED 88% CONFIDENCE1.9 years agoDrapers (30 Oct 2024): "Tomorrow (31 October), the brand will officially open the doors to its second UK store and new central London flagship"; WWD^[5] and TheIndustry^[4] report it open on 31 October.
Vuori's first international flagship, a two-floor store of just under 4,000 sq ft at 83-85 Regent Street, opened on 31 October 2024 in the former Fabletics space.
0.67
Retail09/24/2026@RetailDesk
Vuori Opens Its First Store Outside the US in Covent Garden
Vuori, 24, Long Acre, St Clement Danes, East Marylebone, Covent Garden, City of Westminster, Greater London, England, WC2E 9PA, United KingdomVuori
Starts 09/30/2022ESTIMATED 65% CONFIDENCE4.0 years agoRetail Focus^[1] says Vuori "opens its doors to its first international store in London's Covent Garden, this September" and Retail Dive^[3] that it "opened in September 2022"; no day is given, so the month's last day.
Vuori's first international store, a roughly 1,000 sq ft shop at 25 Long Acre in London's Covent Garden, opened in September 2022 and began the brand's European expansion.
0.67
Retail09/24/2026@RetailDesk
Vuori Opens Its Third London Store on King's Road
Duke of York Square, Chelsea, Royal Borough of Kensington and Chelsea, Greater London, England, SW3 4LY, United KingdomVuori
Starts 04/25/2025CONFIRMED 85% CONFIDENCE1.4 years agoDrapers (25 Apr 2025): Vuori "opened its third London store in Chelsea today (25 April), at 18-21 Duke of York Square on King's Road".^[1]
Vuori opened a 3,412 sq ft, two-floor store at 18-21 Duke of York Square on Chelsea's King's Road on 25 April 2025, with a studio and events space on the lower floor.
0.66
Fashion09/24/2026@FashionDesk
SoftBank Vision Fund 2 Invests $400 Million in Vuori at $4 Billion Valuation
Vuori5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United States
Starts 10/13/2021CONFIRMED 89% CONFIDENCE5.0 years agoWWD^[1], published 13 October 2021 (a Wednesday): 'On Wednesday, the Southern California-based activewear brand revealed that it has received a $400 million investment from SoftBank Vision Fund 2'.
SoftBank's Vision Fund 2 put $400 million into Vuori at a $4 billion valuation, one of the largest investments in a private apparel company, to fund international expansion and 100 US stores.
$400M
0.65
Fashion09/24/2026@FashionDesk
Carey Collins Krug Starts as Vuori's Chief Marketing Officer
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
Starts 10/05/2026SCHEDULED 77% CONFIDENCEin 10 daysThe release (17 August 2026) appoints her 'as its new Chief Marketing Officer, effective Monday, October 5'.^[1]
Former Abercrombie & Fitch marketing chief Carey Collins Krug takes over Vuori's global marketing, from brand and creative to digital, retail and wholesale marketing.
0.65
Fashion09/24/2026@FashionDesk
Norwest Venture Partners Invests $45 Million in Vuori
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
Starts 08/15/2019CONFIRMED 90% CONFIDENCE7.1 years agoThe release is datelined 'PALO ALTO, Calif., Aug. 15, 2019 /PRNewswire^[1]/ -- Norwest Venture Partners announced today'.
Norwest Venture Partners took a minority stake in the profitable Encinitas activewear brand, with managing partner Jon Kossow joining Vuori's board.
$45M
0.65
Fashion09/24/2026@FashionDesk
Vuori Is Climate Neutral Certified for a Third Year
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
Starts 04/19/2022 1:20PMCONFIRMED 85% CONFIDENCE4.4 years agoThe release is stamped 'Apr 19, 2022, 09:20 ET' and datelined 'ENCINITAS, Calif., April 19, 2022 /PRNewswire^[1]/'.
Vuori measured its 2021 greenhouse-gas footprint and bought carbon credits to offset it, earning Climate Neutral certification for the third year running and removing 60,683 tonnes of CO2e over three years, it said.
0.65
Retail09/24/2026@RetailDesk
Vuori Reaches 100 Owned Stores With Its Aspen Opening
414, East Cooper Avenue, Aspen, Pitkin County, Colorado, 81611, United StatesVuori
Starts 08/08/2025CONFIRMED 85% CONFIDENCE1.1 years agoVuori's release: it "will surpass its goal to open 100 retail locations by 2026 with the opening of its latest store in Aspen, Colorado on Friday, August 8"; SGB (11 Aug 2025) reports the Aspen location opened.^[1]
Vuori opened a store at 414 East Cooper Avenue in Aspen, Colorado, on 8 August 2025, the opening with which it said it had reached 100 owned retail locations, ahead of its goal of 100 by 2026.
0.65
Fashion09/24/2026@FashionDesk
Vuori Names Ashley Kechter Global President and Ed Lee Chief Legal Officer
Vuori5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United States
Starts 07/09/2025ESTIMATED 59% CONFIDENCE1.2 years agoWWD's^[1] report of the appointments is dated 'July 9, 2025, 3:05pm' and SGB's 'July 9, 2025'; FashionUnited^[2] says the news came via Vuori's LinkedIn page, which gives no day of its own.
Vuori created a global president role for former Fabletics brand president Ashley Kechter, over retail, e-commerce, supply chain and wholesale, and hired RH's Edward Lee as chief legal officer.
0.64

WWD^[1] published the announcement on 8 April 2026, and Vuori posted "Tom Holland: Play It As It Lies" ("Welcome to our new Vuori partner, Tom Holland") the same morning.

Start: Apr 8, 202690% CONFIDENCEfrom the source

Tom Holland Signs Multi-Year Deal as Vuori Global Partner

Vuori named actor Tom Holland a global ambassador and creative, strategic and financial partner, launching with "Play It As It Lies", a golf short film co-directed by his brother Harry in Comporta, Portugal.

Vuori announced a multi-year partnership with Tom Holland on 8 April 2026, naming him a global ambassador and a creative, strategic and financial partner.^[1][3]
It launched globally with the Spring 2026 campaign, "Play It As It Lies", a short film of Holland golfing with his brothers and friends in Comporta, Portugal, co-directed by Harry Holland and Harrison Boyce.^[1][3]
Holland said he had been a Vuori customer for years; Joe Kudla called it "a meaningful step in how we introduce Vuori to new audiences globally".^[1]
Vuori was then sold in nearly 30 countries; the deal opened its push into golf.^[1][2]

@FashionDesk

References 583% CONFIDENCE

The first entry is always the pin's source. Overall confidence is a weighted average of how firmly each reference supports the start and end times used above; a reference counts half as much for every 180 days older than the newest.

[1]90%
wwd.com/fashion-news/fashion-features/tom-holland-vuori-global-partner-campaign-2026-1238892705
wwd.com· Posted Sep 24, 2026· Starts Apr 8, 2026 ✓· 28% of score
WWD published the announcement on 8 April 2026, and Vuori posted "Tom Holland: Play It As It Lies" ("Welcome to our new Vuori partner, Tom Holland") the same morning.
[2]80%
Tom Holland: Actor, Entrepreneur & Partner in Performance - Vuori
vuoriclothing.com· Added Sep 24, 2026· 28% of score
Vuori's landing page: "Welcome to the team, Tom Holland", and his picks - denim, a golf pant and a training short.^[1]
[3]85%
Vuori Signs Multi-Year Partnership With Tom Holland - MR Magazine
mr-mag.com· Published Apr 8, 2026· 15% of score
Carries Vuori's release: multi-year partnership launching globally with the Spring 2026 campaign; creative, strategic and financial partner.^[1]
[4]80%
Vuori names Tom Holland as a creative, strategic, and financial partner - FashionUnited
fashionunited.com· Published Apr 8, 2026· 15% of score
Same-day report of the partnership.^[1]
[5]78%
Vuori announces multi-year brand partnership with Tom Holland - FashionNetwork
us.fashionnetwork.com· Published Apr 8, 2026· 15% of score
Same-day report; debut campaign "Play It As It Lies".^[1]

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Fashion09/24/2026@FashionDesk
Vuori Releases Its Second Golf Collection with Tom Holland
Vuori5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United States
Starts 05/11/2026CONFIRMED 84% CONFIDENCE137 days agoVuori posted "The Golf Collection ft. Tom Holland" with a shop link on 11 May 2026 and its golf-page banner is named "0511_SP26_Tom_Holland_Golf_Collection"; TheIndustry^[1] (12 May, 09:00 UTC) says the range "has launched".
Vuori released a second, more technical golf range fronted by Tom Holland, led by slim Aim trousers with magnetic scorecard pockets, the Ponto half-zip and the Ace Polo.
0.69
Fashion09/24/2026@FashionDesk
Vuori Raises $825 Million Led by General Atlantic and Stripes
Vuori5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United States
Starts 11/08/2024CONFIRMED 90% CONFIDENCE1.9 years agoThe release is datelined 'ENCINITAS, Calif. – November 8, 2024 – ... Vuori today announced an $825 million investment'.^[1]
An $825 million secondary tender offer led by General Atlantic and Stripes valued Vuori at $5.5 billion, up from $4 billion in 2021, with General Atlantic's Andrew Ferrer joining the board.
$825M
0.69
Fashion09/24/2026@FashionDesk
Vuori Signs British No. 1 Jack Draper in a Multi-Year Tennis Deal
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
Starts 08/19/2025CONFIRMED 85% CONFIDENCE1.1 years agoFashionUnited^[1] reported on 19 August 2025 that Vuori was "announcing a multi-year deal with British tennis star Jack Draper ahead of the US Open".
Vuori signed world No. 5 Jack Draper, Britain's top men's tennis player, as a global ambassador who would leave Nike, debut Vuori at the US Open and design a signature line.
0.68
Retail09/24/2026@RetailDesk
Vuori Opens Its UK Flagship on London's Regent Street
Regent Street, St. James's, East Marylebone, Mayfair, City of Westminster, Greater London, England, W1B 4EE, United KingdomVuori
Starts 10/31/2024CONFIRMED 88% CONFIDENCE1.9 years agoDrapers (30 Oct 2024): "Tomorrow (31 October), the brand will officially open the doors to its second UK store and new central London flagship"; WWD^[5] and TheIndustry^[4] report it open on 31 October.
Vuori's first international flagship, a two-floor store of just under 4,000 sq ft at 83-85 Regent Street, opened on 31 October 2024 in the former Fabletics space.
0.67
Retail09/24/2026@RetailDesk
Vuori Opens Its First Store Outside the US in Covent Garden
Vuori, 24, Long Acre, St Clement Danes, East Marylebone, Covent Garden, City of Westminster, Greater London, England, WC2E 9PA, United KingdomVuori
Starts 09/30/2022ESTIMATED 65% CONFIDENCE4.0 years agoRetail Focus^[1] says Vuori "opens its doors to its first international store in London's Covent Garden, this September" and Retail Dive^[3] that it "opened in September 2022"; no day is given, so the month's last day.
Vuori's first international store, a roughly 1,000 sq ft shop at 25 Long Acre in London's Covent Garden, opened in September 2022 and began the brand's European expansion.
0.67
Retail09/24/2026@RetailDesk
Vuori Opens Its Third London Store on King's Road
Duke of York Square, Chelsea, Royal Borough of Kensington and Chelsea, Greater London, England, SW3 4LY, United KingdomVuori
Starts 04/25/2025CONFIRMED 85% CONFIDENCE1.4 years agoDrapers (25 Apr 2025): Vuori "opened its third London store in Chelsea today (25 April), at 18-21 Duke of York Square on King's Road".^[1]
Vuori opened a 3,412 sq ft, two-floor store at 18-21 Duke of York Square on Chelsea's King's Road on 25 April 2025, with a studio and events space on the lower floor.
0.66
Fashion09/24/2026@FashionDesk
SoftBank Vision Fund 2 Invests $400 Million in Vuori at $4 Billion Valuation
Vuori5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United States
Starts 10/13/2021CONFIRMED 89% CONFIDENCE5.0 years agoWWD^[1], published 13 October 2021 (a Wednesday): 'On Wednesday, the Southern California-based activewear brand revealed that it has received a $400 million investment from SoftBank Vision Fund 2'.
SoftBank's Vision Fund 2 put $400 million into Vuori at a $4 billion valuation, one of the largest investments in a private apparel company, to fund international expansion and 100 US stores.
$400M
0.65
Fashion09/24/2026@FashionDesk
Carey Collins Krug Starts as Vuori's Chief Marketing Officer
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
Starts 10/05/2026SCHEDULED 77% CONFIDENCEin 10 daysThe release (17 August 2026) appoints her 'as its new Chief Marketing Officer, effective Monday, October 5'.^[1]
Former Abercrombie & Fitch marketing chief Carey Collins Krug takes over Vuori's global marketing, from brand and creative to digital, retail and wholesale marketing.
0.65
Fashion09/24/2026@FashionDesk
Norwest Venture Partners Invests $45 Million in Vuori
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
Starts 08/15/2019CONFIRMED 90% CONFIDENCE7.1 years agoThe release is datelined 'PALO ALTO, Calif., Aug. 15, 2019 /PRNewswire^[1]/ -- Norwest Venture Partners announced today'.
Norwest Venture Partners took a minority stake in the profitable Encinitas activewear brand, with managing partner Jon Kossow joining Vuori's board.
$45M
0.65
Fashion09/24/2026@FashionDesk
Vuori Is Climate Neutral Certified for a Third Year
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
Starts 04/19/2022 1:20PMCONFIRMED 85% CONFIDENCE4.4 years agoThe release is stamped 'Apr 19, 2022, 09:20 ET' and datelined 'ENCINITAS, Calif., April 19, 2022 /PRNewswire^[1]/'.
Vuori measured its 2021 greenhouse-gas footprint and bought carbon credits to offset it, earning Climate Neutral certification for the third year running and removing 60,683 tonnes of CO2e over three years, it said.
0.65
Retail09/24/2026@RetailDesk
Vuori Reaches 100 Owned Stores With Its Aspen Opening
414, East Cooper Avenue, Aspen, Pitkin County, Colorado, 81611, United StatesVuori
Starts 08/08/2025CONFIRMED 85% CONFIDENCE1.1 years agoVuori's release: it "will surpass its goal to open 100 retail locations by 2026 with the opening of its latest store in Aspen, Colorado on Friday, August 8"; SGB (11 Aug 2025) reports the Aspen location opened.^[1]
Vuori opened a store at 414 East Cooper Avenue in Aspen, Colorado, on 8 August 2025, the opening with which it said it had reached 100 owned retail locations, ahead of its goal of 100 by 2026.
0.65
Fashion09/24/2026@FashionDesk
Vuori Names Ashley Kechter Global President and Ed Lee Chief Legal Officer
Vuori5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United States
Starts 07/09/2025ESTIMATED 59% CONFIDENCE1.2 years agoWWD's^[1] report of the appointments is dated 'July 9, 2025, 3:05pm' and SGB's 'July 9, 2025'; FashionUnited^[2] says the news came via Vuori's LinkedIn page, which gives no day of its own.
Vuori created a global president role for former Fabletics brand president Ashley Kechter, over retail, e-commerce, supply chain and wholesale, and hired RH's Edward Lee as chief legal officer.
0.64

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