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Jack Draper Fronts Vuori's HardKore Short Campaign
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
CONFIRMED85% CONFIDENCE232 days agoWWD[1] published the campaign exclusive on 5 February 2026 ("British tennis player Jack Draper is the campaign star for Vuori's new Hardkore Short"); Sports Illustrated covered it the same day.Jack Draper starred in Vuori's campaign for the HardKore Short, its most performance-focused take on the Kore Short, in ultralight ripstop at $98.$98.000.69Vuori Raises $825 Million Led by General Atlantic and Stripes
CONFIRMED90% CONFIDENCE1.9 years agoThe release is datelined 'ENCINITAS, Calif. – November 8, 2024 – ... Vuori today announced an $825 million investment'.[1]An $825 million secondary tender offer led by General Atlantic and Stripes valued Vuori at $5.5 billion, up from $4 billion in 2021, with General Atlantic's Andrew Ferrer joining the board.$825M0.64Vuori Opens Its UK Flagship on London's Regent Street
Regent Street, St. James's, East Marylebone, Mayfair, City of Westminster, Greater London, England, W1B 4EE, United Kingdom
CONFIRMED88% CONFIDENCE1.9 years agoDrapers (30 Oct 2024): "Tomorrow (31 October), the brand will officially open the doors to its second UK store and new central London flagship"; WWD[5] and TheIndustry[4] report it open on 31 October.Vuori's first international flagship, a two-floor store of just under 4,000 sq ft at 83-85 Regent Street, opened on 31 October 2024 in the former Fabletics space.0.62Vuori Signs Texas Quarterback Arch Manning to an NIL Deal
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United States
CONFIRMED87% CONFIDENCE1.5 years agoSports Illustrated reported on 8 April 2025 that Manning "announced" a new partnership with Vuori, quoting its statement naming him "the newest Vuori Athlete"; Vuori's post carries the same date.[1]Vuori named Texas Longhorns quarterback Arch Manning its newest Vuori Athlete, an NIL deal struck in its 10th-anniversary year as he prepared for his first season as the Longhorns' starter.0.61Former Nike COO Andrew Campion Joins Vuori's Board
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United States
CONFIRMED87% CONFIDENCE1.0 years agoThe Business Wire release is datelined 'ENCINITAS, Calif., September 15, 2025 --(BUSINESS WIRE)-- Vuori ... today announced the appointment of Andrew Campion' and timestamped 10:00 UTC.[1]Andrew Campion, Nike's former chief operating officer and chief financial officer and now CEO of Unrivaled Sports, joined Vuori's board of directors and its audit committee.0.61Vuori Signs LSU Gymnast Livvy Dunne in Her First Brand Deal
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United States
CONFIRMED86% CONFIDENCE5.0 years agoThe PR Newswire[1] release is stamped "Sep 14, 2021, 13:06 ET" and says "Today ... Vuori announces Olivia Dunne ... as its newest brand collaborator".Vuori named LSU All-American gymnast Olivia "Livvy" Dunne, then followed by 5.7 million people on Instagram and TikTok, an exclusive brand partner and collaborator; it was the first brand deal of her career.0.61Vuori Releases Its Second Golf Collection with Tom Holland
CONFIRMED84% CONFIDENCE137 days agoVuori posted "The Golf Collection ft. Tom Holland" with a shop link on 11 May 2026 and its golf-page banner is named "0511_SP26_Tom_Holland_Golf_Collection"; TheIndustry[1] (12 May, 09:00 UTC) says the range "has launched".Vuori released a second, more technical golf range fronted by Tom Holland, led by slim Aim trousers with magnetic scorecard pockets, the Ponto half-zip and the Ace Polo.0.60Carey Collins Krug Starts as Vuori's Chief Marketing Officer
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United States
SCHEDULED77% CONFIDENCEin 10 daysThe release (17 August 2026) appoints her 'as its new Chief Marketing Officer, effective Monday, October 5'.[1]Former Abercrombie & Fitch marketing chief Carey Collins Krug takes over Vuori's global marketing, from brand and creative to digital, retail and wholesale marketing.0.60Vuori Hires Peter LaBore as Its First Chief Operating Officer
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United States
CONFIRMED90% CONFIDENCE5.1 years agoRetail Dive[1], from details Vuori emailed: 'LaBore started Aug. 23 and Lawrence began Sept. 9'.Former Reformation COO Peter LaBore became Vuori's first chief operating officer, with Andy Lawrence as its first vice president of international, as the brand prepared to expand abroad.0.60Chase Infiniti Joins Vuori for 'Find What Moves You' Campaign
CONFIRMED82% CONFIDENCE16 days agoWWD[1] (9 September 2026) describes "Find What Moves You" as "a global campaign launching Wednesday across film, digital and social"; Vuori posted the film that day.Vuori named Emmy-nominated actor Chase Infiniti its newest partner in "Find What Moves You", a dance film directed by Renell Medrano and choreographed by Sean Bankhead with her Chicago dance crew.0.60Vuori Launches Its First Product in Encinitas
ESTIMATED60% CONFIDENCE11.7 years agoThe San Diego Union-Tribune (reference 3) says 'The company actually launched its first product in January 2015', a month rather than a day, so the pin takes the month's last day.[1]Joe Kudla's Encinitas activewear label Vuori put its first product on sale in January 2015, men's training clothes styled for everyday wear, starting from a garage office two blocks from the ocean.0.60Vuori Names Heather Archibald as Its First Chief Product Officer
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United States
CONFIRMED87% CONFIDENCE164 days agoThe Business Wire release is datelined 'ENCINITAS, Calif., April 14, 2026' and timestamped 16:00 UTC; it names her start as 'effective Monday, April 20'.[1]Vuori hired Rothy's former chief product and merchandising officer Heather Archibald into a new chief product officer role over design, development, merchandising, sourcing and production.0.59