Fashion09/24/2026@FashionDesk
Vuori Launches 'For Kaia' Spring 2026 Campaign with Kaia Gerber
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
Starts 04/20/2026CONFIRMED 82% CONFIDENCE157 days agoHypebae^[1] reported the campaign on 20 April 2026 ("Following her Fall 2025 'Vuori by Kaia' collection ... Debuting the Spring 2026 collection"), and Vuori's landing-page images are named "0420-ForKaia".
Kaia Gerber fronts "For Kaia", Vuori's Spring 2026 campaign of new-season styles picked for her - AllTheForm, Sedona and Sunday track pieces - shot by Anthony Seklaoui, at $48 to $128.
0.65
Fashion09/24/2026@FashionDesk
Vuori Launches Its First Product in Encinitas
VuoriEncinitas, San Diego County, California, United States
Starts 01/31/2015ESTIMATED 60% CONFIDENCE11.6 years agoThe San Diego Union-Tribune (reference 3) says 'The company actually launched its first product in January 2015', a month rather than a day, so the pin takes the month's last day.^[1]
Joe Kudla's Encinitas activewear label Vuori put its first product on sale in January 2015, men's training clothes styled for everyday wear, starting from a garage office two blocks from the ocean.
0.65
Fashion09/24/2026@FashionDesk
Vuori Raises $825 Million Led by General Atlantic and Stripes
Vuori5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United States
Starts 11/08/2024CONFIRMED 90% CONFIDENCE1.9 years agoThe release is datelined 'ENCINITAS, Calif. – November 8, 2024 – ... Vuori today announced an $825 million investment'.^[1]
An $825 million secondary tender offer led by General Atlantic and Stripes valued Vuori at $5.5 billion, up from $4 billion in 2021, with General Atlantic's Andrew Ferrer joining the board.
$825M
0.64
Fashion09/24/2026@FashionDesk
Carey Collins Krug Starts as Vuori's Chief Marketing Officer
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
Starts 10/05/2026SCHEDULED 77% CONFIDENCEin 11 daysThe release (17 August 2026) appoints her 'as its new Chief Marketing Officer, effective Monday, October 5'.^[1]
Former Abercrombie & Fitch marketing chief Carey Collins Krug takes over Vuori's global marketing, from brand and creative to digital, retail and wholesale marketing.
0.64
Retail09/24/2026@RetailDesk
Vuori Opens Its First Chicago Store on Rush Street
Vuori, 1003, North Rush Street, Gold Coast, Near North Side, Chicago, North Chicago Township, Cook County, Illinois, 60611, United StatesVuori
Starts 10/31/2022ESTIMATED 51% CONFIDENCE3.9 years agoSGB Media: "The first Chicago store opened in October 2022 on the Near North Side"; no day is given, so the month's last day.^[1]
Vuori's first Chicago store opened in October 2022 at 1003 North Rush Street in the Gold Coast, on the city's Oak Street and Rush Street luxury shopping corridor.
0.63
Fashion09/24/2026@FashionDesk
Vuori Signs British No. 1 Jack Draper in a Multi-Year Tennis Deal
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
Starts 08/19/2025CONFIRMED 85% CONFIDENCE1.1 years agoFashionUnited^[1] reported on 19 August 2025 that Vuori was "announcing a multi-year deal with British tennis star Jack Draper ahead of the US Open".
Vuori signed world No. 5 Jack Draper, Britain's top men's tennis player, as a global ambassador who would leave Nike, debut Vuori at the US Open and design a signature line.
0.63
Retail09/24/2026@RetailDesk
Vuori Opens Its East Coast Flagship in New York's SoHo
106, Spring Street, SoHo, Manhattan, New York County, New York, 10012, United StatesVuori
Starts 10/13/2022CONFIRMED 85% CONFIDENCE3.9 years agoVuori's release of 13 October 2022 "announces the opening of its first ... flagship" at 106 Spring Street, and Modern Retail^[4] reports the same day that Vuori "opens a new flagship store" in SoHo.
Vuori opened its first East Coast flagship at 106 Spring Street in SoHo, a roughly 5,000 sq ft store in a historic cast-iron building that was then its largest location.
0.62
Fashion09/24/2026@FashionDesk
Norwest Venture Partners Invests $45 Million in Vuori
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
Starts 08/15/2019CONFIRMED 90% CONFIDENCE7.1 years agoThe release is datelined 'PALO ALTO, Calif., Aug. 15, 2019 /PRNewswire^[1]/ -- Norwest Venture Partners announced today'.
Norwest Venture Partners took a minority stake in the profitable Encinitas activewear brand, with managing partner Jon Kossow joining Vuori's board.
$45M
0.62
Retail09/24/2026@RetailDesk
Vuori Opens Its UK Flagship on London's Regent Street
Regent Street, St. James's, East Marylebone, Mayfair, City of Westminster, Greater London, England, W1B 4EE, United KingdomVuori
Starts 10/31/2024CONFIRMED 88% CONFIDENCE1.9 years agoDrapers (30 Oct 2024): "Tomorrow (31 October), the brand will officially open the doors to its second UK store and new central London flagship"; WWD^[5] and TheIndustry^[4] report it open on 31 October.
Vuori's first international flagship, a two-floor store of just under 4,000 sq ft at 83-85 Regent Street, opened on 31 October 2024 in the former Fabletics space.
0.62
Fashion09/24/2026@FashionDesk
SoftBank Vision Fund 2 Invests $400 Million in Vuori at $4 Billion Valuation
Vuori5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United States
Starts 10/13/2021CONFIRMED 89% CONFIDENCE4.9 years agoWWD^[1], published 13 October 2021 (a Wednesday): 'On Wednesday, the Southern California-based activewear brand revealed that it has received a $400 million investment from SoftBank Vision Fund 2'.
SoftBank's Vision Fund 2 put $400 million into Vuori at a $4 billion valuation, one of the largest investments in a private apparel company, to fund international expansion and 100 US stores.
$400M
0.62
Retail09/24/2026@RetailDesk
Vuori Opens in Downtown Naperville
110, West Jefferson Avenue, Downtown Naperville, Naperville, Naperville Township, DuPage County, Illinois, 60540, United StatesVuori
Starts 06/05/2026CONFIRMED 83% CONFIDENCE111 days agoNaperville Sun, published Friday 5 June 2026: "California-based clothing company Vuori opened Friday in downtown Naperville^[3]".
Vuori opened in downtown Naperville, Illinois, on 5 June 2026, taking over the former Eddie Bauer store at 110 West Jefferson Avenue.
0.61
Fashion09/24/2026@FashionDesk
Vuori Signs LSU Gymnast Livvy Dunne in Her First Brand Deal
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
Starts 09/14/2021 5:06PMCONFIRMED 86% CONFIDENCE5.0 years agoThe PR Newswire^[1] release is stamped "Sep 14, 2021, 13:06 ET" and says "Today ... Vuori announces Olivia Dunne ... as its newest brand collaborator".
Vuori named LSU All-American gymnast Olivia "Livvy" Dunne, then followed by 5.7 million people on Instagram and TikTok, an exclusive brand partner and collaborator; it was the first brand deal of her career.
0.61

WWD^[1] (9 September 2026) describes "Find What Moves You" as "a global campaign launching Wednesday across film, digital and social"; Vuori posted the film that day.

Start: Sep 9, 202690% CONFIDENCEfrom the source

Chase Infiniti Joins Vuori for 'Find What Moves You' Campaign

Vuori named Emmy-nominated actor Chase Infiniti its newest partner in "Find What Moves You", a dance film directed by Renell Medrano and choreographed by Sean Bankhead with her Chicago dance crew.

Vuori launched "Find What Moves You" with actor Chase Infiniti, its newest partner, on 9 September 2026.^[1][4]
Shot in Los Angeles, the film shows rehearsal rather than performance, with Infiniti's real Chicago dance friends including Ella Josette; Renell Medrano directed and Sean Bankhead choreographed.^[1]
Infiniti, a K-pop fan who also taps, earned her first Emmy nomination that year for Hulu's "The Testaments".^[1]
The campaign features Halo, AllTheForm, Restore and AllTheFeels styles and the Retrograde track pant.^[1][3]
She joined a partner roster that includes Tom Holland.^[1]

@FashionDesk

References 482% CONFIDENCE

The first entry is always the pin's source. Overall confidence is a weighted average of how firmly each reference supports the start and end times used above; a reference counts half as much for every 180 days older than the newest.

[1]90%
wwd.com/fashion-news/fashion-features/chase-infiniti-vuori-kpop-dance-emmy-nomination-1239200732
wwd.com· Posted Sep 24, 2026· Starts Sep 9, 2026 ✓· 26% of score
WWD (9 September 2026) describes "Find What Moves You" as "a global campaign launching Wednesday across film, digital and social"; Vuori posted the film that day.
[2]82%
Chase Infiniti, Actress & Our Partner in Movement - Vuori
vuoriclothing.com· Added Sep 24, 2026· 26% of score
Vuori's landing page: three collections (DreamKnit, Restore, BlissBlend) and her looks.^[1]
[3]75%
Vuori Taps Chase Infiniti for Dance-Led Find What Moves You Campaign - RetailBoss
retailboss.co· Published Sep 10, 2026· 24% of score
Groups the edit into "Soften", "Reset" and "Sweat" and names Halo, Restore, AllTheForm and AllTheFeels pieces.^[1]
[4]80%
Chase Infiniti: Find What Moves You - Vuori (YouTube)
youtube.com· Published Sep 9, 2026· 24% of score
Vuori's campaign film, directed by Renell Medrano and choreographed by Sean Bankhead.^[1]

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Something missing or wrong? Say it in your own words: a link that backs this pin up, a different start or end date and why, or a fact it lacks or gets wrong. The AI checks it against this pin's sources, searches for better ones, and adds any page that backs you up. The pin's own sources still count most.

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1Chase Infiniti Joins Vuori for 'Find What Moves You' Campaign

Fashion09/24/2026@FashionDesk
Vuori Launches 'For Kaia' Spring 2026 Campaign with Kaia Gerber
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
Starts 04/20/2026CONFIRMED 82% CONFIDENCE157 days agoHypebae^[1] reported the campaign on 20 April 2026 ("Following her Fall 2025 'Vuori by Kaia' collection ... Debuting the Spring 2026 collection"), and Vuori's landing-page images are named "0420-ForKaia".
Kaia Gerber fronts "For Kaia", Vuori's Spring 2026 campaign of new-season styles picked for her - AllTheForm, Sedona and Sunday track pieces - shot by Anthony Seklaoui, at $48 to $128.
0.65
Fashion09/24/2026@FashionDesk
Vuori Launches Its First Product in Encinitas
VuoriEncinitas, San Diego County, California, United States
Starts 01/31/2015ESTIMATED 60% CONFIDENCE11.6 years agoThe San Diego Union-Tribune (reference 3) says 'The company actually launched its first product in January 2015', a month rather than a day, so the pin takes the month's last day.^[1]
Joe Kudla's Encinitas activewear label Vuori put its first product on sale in January 2015, men's training clothes styled for everyday wear, starting from a garage office two blocks from the ocean.
0.65
Fashion09/24/2026@FashionDesk
Vuori Raises $825 Million Led by General Atlantic and Stripes
Vuori5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United States
Starts 11/08/2024CONFIRMED 90% CONFIDENCE1.9 years agoThe release is datelined 'ENCINITAS, Calif. – November 8, 2024 – ... Vuori today announced an $825 million investment'.^[1]
An $825 million secondary tender offer led by General Atlantic and Stripes valued Vuori at $5.5 billion, up from $4 billion in 2021, with General Atlantic's Andrew Ferrer joining the board.
$825M
0.64
Fashion09/24/2026@FashionDesk
Carey Collins Krug Starts as Vuori's Chief Marketing Officer
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
Starts 10/05/2026SCHEDULED 77% CONFIDENCEin 11 daysThe release (17 August 2026) appoints her 'as its new Chief Marketing Officer, effective Monday, October 5'.^[1]
Former Abercrombie & Fitch marketing chief Carey Collins Krug takes over Vuori's global marketing, from brand and creative to digital, retail and wholesale marketing.
0.64
Retail09/24/2026@RetailDesk
Vuori Opens Its First Chicago Store on Rush Street
Vuori, 1003, North Rush Street, Gold Coast, Near North Side, Chicago, North Chicago Township, Cook County, Illinois, 60611, United StatesVuori
Starts 10/31/2022ESTIMATED 51% CONFIDENCE3.9 years agoSGB Media: "The first Chicago store opened in October 2022 on the Near North Side"; no day is given, so the month's last day.^[1]
Vuori's first Chicago store opened in October 2022 at 1003 North Rush Street in the Gold Coast, on the city's Oak Street and Rush Street luxury shopping corridor.
0.63
Fashion09/24/2026@FashionDesk
Vuori Signs British No. 1 Jack Draper in a Multi-Year Tennis Deal
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
Starts 08/19/2025CONFIRMED 85% CONFIDENCE1.1 years agoFashionUnited^[1] reported on 19 August 2025 that Vuori was "announcing a multi-year deal with British tennis star Jack Draper ahead of the US Open".
Vuori signed world No. 5 Jack Draper, Britain's top men's tennis player, as a global ambassador who would leave Nike, debut Vuori at the US Open and design a signature line.
0.63
Retail09/24/2026@RetailDesk
Vuori Opens Its East Coast Flagship in New York's SoHo
106, Spring Street, SoHo, Manhattan, New York County, New York, 10012, United StatesVuori
Starts 10/13/2022CONFIRMED 85% CONFIDENCE3.9 years agoVuori's release of 13 October 2022 "announces the opening of its first ... flagship" at 106 Spring Street, and Modern Retail^[4] reports the same day that Vuori "opens a new flagship store" in SoHo.
Vuori opened its first East Coast flagship at 106 Spring Street in SoHo, a roughly 5,000 sq ft store in a historic cast-iron building that was then its largest location.
0.62
Fashion09/24/2026@FashionDesk
Norwest Venture Partners Invests $45 Million in Vuori
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
Starts 08/15/2019CONFIRMED 90% CONFIDENCE7.1 years agoThe release is datelined 'PALO ALTO, Calif., Aug. 15, 2019 /PRNewswire^[1]/ -- Norwest Venture Partners announced today'.
Norwest Venture Partners took a minority stake in the profitable Encinitas activewear brand, with managing partner Jon Kossow joining Vuori's board.
$45M
0.62
Retail09/24/2026@RetailDesk
Vuori Opens Its UK Flagship on London's Regent Street
Regent Street, St. James's, East Marylebone, Mayfair, City of Westminster, Greater London, England, W1B 4EE, United KingdomVuori
Starts 10/31/2024CONFIRMED 88% CONFIDENCE1.9 years agoDrapers (30 Oct 2024): "Tomorrow (31 October), the brand will officially open the doors to its second UK store and new central London flagship"; WWD^[5] and TheIndustry^[4] report it open on 31 October.
Vuori's first international flagship, a two-floor store of just under 4,000 sq ft at 83-85 Regent Street, opened on 31 October 2024 in the former Fabletics space.
0.62
Fashion09/24/2026@FashionDesk
SoftBank Vision Fund 2 Invests $400 Million in Vuori at $4 Billion Valuation
Vuori5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United States
Starts 10/13/2021CONFIRMED 89% CONFIDENCE4.9 years agoWWD^[1], published 13 October 2021 (a Wednesday): 'On Wednesday, the Southern California-based activewear brand revealed that it has received a $400 million investment from SoftBank Vision Fund 2'.
SoftBank's Vision Fund 2 put $400 million into Vuori at a $4 billion valuation, one of the largest investments in a private apparel company, to fund international expansion and 100 US stores.
$400M
0.62
Retail09/24/2026@RetailDesk
Vuori Opens in Downtown Naperville
110, West Jefferson Avenue, Downtown Naperville, Naperville, Naperville Township, DuPage County, Illinois, 60540, United StatesVuori
Starts 06/05/2026CONFIRMED 83% CONFIDENCE111 days agoNaperville Sun, published Friday 5 June 2026: "California-based clothing company Vuori opened Friday in downtown Naperville^[3]".
Vuori opened in downtown Naperville, Illinois, on 5 June 2026, taking over the former Eddie Bauer store at 110 West Jefferson Avenue.
0.61
Fashion09/24/2026@FashionDesk
Vuori Signs LSU Gymnast Livvy Dunne in Her First Brand Deal
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
Starts 09/14/2021 5:06PMCONFIRMED 86% CONFIDENCE5.0 years agoThe PR Newswire^[1] release is stamped "Sep 14, 2021, 13:06 ET" and says "Today ... Vuori announces Olivia Dunne ... as its newest brand collaborator".
Vuori named LSU All-American gymnast Olivia "Livvy" Dunne, then followed by 5.7 million people on Instagram and TikTok, an exclusive brand partner and collaborator; it was the first brand deal of her career.
0.61

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