Fashion09/24/2026@FashionDesk
Detroit Lions Quarterback Jared Goff Joins Vuori
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
Starts 09/05/2025CONFIRMED 87% CONFIDENCE1.1 years agoWWD^[1] reported on 5 September 2025 that Vuori "has added Jared Goff ... to its athlete roster"; Vuori's "Introducing Jared Goff" post is dated the same day.
Vuori added Detroit Lions quarterback Jared Goff to its athlete roster, featuring him across its 2025 campaigns in pieces like the Kore Short and Strato Tech Tee.
0.69
Fashion09/24/2026@FashionDesk
Vuori Signs Tight End Colston Loveland on NFL Draft Day
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
Starts 04/25/2025CONFIRMED 86% CONFIDENCE1.4 years agoVuori's "Introducing Colston Loveland" post is dated 25 April 2025 (its datePublished), the morning after the Bears drafted him on 24 April.^[1]
Vuori welcomed Michigan tight end Colston Loveland, a 2023 national champion from Idaho, as a Vuori Athlete as the Chicago Bears took him 10th overall in the 2025 NFL Draft.
0.69
Fashion09/24/2026@FashionDesk
Vuori Raises $825 Million Led by General Atlantic and Stripes
Vuori5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United States
Starts 11/08/2024CONFIRMED 90% CONFIDENCE1.9 years agoThe release is datelined 'ENCINITAS, Calif. – November 8, 2024 – ... Vuori today announced an $825 million investment'.^[1]
An $825 million secondary tender offer led by General Atlantic and Stripes valued Vuori at $5.5 billion, up from $4 billion in 2021, with General Atlantic's Andrew Ferrer joining the board.
$825M
0.65
Fashion09/24/2026@FashionDesk
Vuori Signs British No. 1 Jack Draper in a Multi-Year Tennis Deal
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
Starts 08/19/2025CONFIRMED 85% CONFIDENCE1.1 years agoFashionUnited^[1] reported on 19 August 2025 that Vuori was "announcing a multi-year deal with British tennis star Jack Draper ahead of the US Open".
Vuori signed world No. 5 Jack Draper, Britain's top men's tennis player, as a global ambassador who would leave Nike, debut Vuori at the US Open and design a signature line.
0.64
Fashion09/24/2026@FashionDesk
Vuori Signs LSU Gymnast Livvy Dunne in Her First Brand Deal
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
Starts 09/14/2021 5:06PMCONFIRMED 86% CONFIDENCE5.0 years agoThe PR Newswire^[1] release is stamped "Sep 14, 2021, 13:06 ET" and says "Today ... Vuori announces Olivia Dunne ... as its newest brand collaborator".
Vuori named LSU All-American gymnast Olivia "Livvy" Dunne, then followed by 5.7 million people on Instagram and TikTok, an exclusive brand partner and collaborator; it was the first brand deal of her career.
0.64
Law09/24/2026@LawDesk
Judge Sanctions Lawyer in Vuori Wage Case Over AI-Invented Citations
Robert F. Peckham United States Courthouse and Federal Building, 280, South 1st Street, Downtown Historic District, Japantown, San Jose, Santa Clara County, California, 95113, United StatesVuori
Starts 11/20/2025CONFIRMED 88% CONFIDENCE309 days agoThe sanctions order is headed 'Case 5:23-cv-01121-NC Document 96 Filed 11/20/25'.^[1]
A federal magistrate judge fined the plaintiff's lawyer in the Vuori overtime suit and struck his settlement motion after it cited a nonexistent case and eight made-up quotations, sinking a $1.1 million class deal.
0.60
Fashion09/24/2026@FashionDesk
Former Nike COO Andrew Campion Joins Vuori's Board
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
Starts 09/15/2025 10:00AMCONFIRMED 87% CONFIDENCE1.0 years agoThe Business Wire release is datelined 'ENCINITAS, Calif., September 15, 2025 --(BUSINESS WIRE)-- Vuori ... today announced the appointment of Andrew Campion' and timestamped 10:00 UTC.^[1]
Andrew Campion, Nike's former chief operating officer and chief financial officer and now CEO of Unrivaled Sports, joined Vuori's board of directors and its audit committee.
0.60
Fashion09/24/2026@FashionDesk
Joe Burrow Fronts Alo's Conquer Menswear Campaign
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
08/25/2025 - 09/19/2025CONFIRMED 86% CONFIDENCE1.1 years agoWWD^[1] (25 August 2025): "Alo's latest collection is now live on the brand's official website" and "The Conquer campaign runs through Sept. 19."
Cincinnati Bengals quarterback Joe Burrow starred in Alo's Conquer campaign for its men's high-intensity training line, which went live on Alo's site for a run through 19 September.
0.60
Fashion09/24/2026@FashionDesk
Norwest Venture Partners Invests $45 Million in Vuori
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
Starts 08/15/2019CONFIRMED 90% CONFIDENCE7.1 years agoThe release is datelined 'PALO ALTO, Calif., Aug. 15, 2019 /PRNewswire^[1]/ -- Norwest Venture Partners announced today'.
Norwest Venture Partners took a minority stake in the profitable Encinitas activewear brand, with managing partner Jon Kossow joining Vuori's board.
$45M
0.60
Fashion09/24/2026@FashionDesk
Vuori Signs L39ION Cyclists Justin and Cory Williams and Skylar Schneider
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
Starts 11/02/2021 1:00PMCONFIRMED 90% CONFIDENCE4.9 years agoThe PR Newswire^[1] release is stamped "Nov 02, 2021, 09:00 ET" and says "Today ... Vuori announces L39ION ... cyclists ... as brand partners and collaborators".
Vuori became the exclusive off-bike clothing partner of three riders from the Los Angeles criterium team L39ION: founders Justin and Cory Williams and Skylar Schneider.
0.60
Fashion09/24/2026@FashionDesk
Vuori Unveils Breathe Training Collection with Colston Loveland
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
Starts 07/06/2026CONFIRMED 81% CONFIDENCE81 days agoWWD^[1] published the announcement at 12:01 a.m. ET on 6 July 2026 ("Vuori to Launch Breathe Collection Featuring NFL Star Colston Loveland"); FashionNetwork^[4] and Just Jared^[5] followed on 7 July.
Vuori unveiled Breathe, a perforated, lightweight line for high-intensity gym training led by the Kore Breathe Short, with Chicago Bears tight end Colston Loveland in its "Breathe Through It" campaign.
0.60
Fashion09/24/2026@FashionDesk
Vuori Hires Peter LaBore as Its First Chief Operating Officer
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
Starts 08/23/2021CONFIRMED 90% CONFIDENCE5.1 years agoRetail Dive^[1], from details Vuori emailed: 'LaBore started Aug. 23 and Lawrence began Sept. 9'.
Former Reformation COO Peter LaBore became Vuori's first chief operating officer, with Andy Lawrence as its first vice president of international, as the brand prepared to expand abroad.
0.60

Sports Illustrated reported on 8 April 2025 that Manning "announced" a new partnership with Vuori, quoting its statement naming him "the newest Vuori Athlete"; Vuori's post carries the same date.^[1]

Start: Apr 8, 202592% CONFIDENCEfrom si.com

Vuori Signs Texas Quarterback Arch Manning to an NIL Deal

Vuori named Texas Longhorns quarterback Arch Manning its newest Vuori Athlete, an NIL deal struck in its 10th-anniversary year as he prepared for his first season as the Longhorns' starter.

Vuori announced Texas quarterback Arch Manning as its newest Vuori Athlete on 8 April 2025.^[1][3]
Vuori said he embodies "a passion to perform, and an inner knowing that true strength starts within".^[3]
The brand shot him in Austin in spring, ahead of his first season as the Longhorns' starter; the post ties the signing to Vuori's 10th anniversary and building a legacy.^[1]
Manning said building his own legacy "starts with staying true to yourself".^[1]
He joined Vuori's NIL roster with LSU gymnast Livvy Dunne.^[2]

@FashionDesk

References 387% CONFIDENCE

The first entry is always the pin's source. Overall confidence is a weighted average of how firmly each reference supports the start and end times used above; a reference counts half as much for every 180 days older than the newest.

[1]90%
vuoriclothing.com/blogs/inspire-happiness/introducing-arch-manning
vuoriclothing.com· Posted Sep 24, 2026· Starts Apr 8, 2025· 74% of score
Sports Illustrated reported on 8 April 2025 that Manning "announced" a new partnership with Vuori, quoting its statement naming him "the newest Vuori Athlete"; Vuori's post carries the same date.
[2]72%
Vuori Leans Into Athlete Partnerships in Performance Wear Pivot - Athletech News
athletechnews.com· Published Sep 9, 2025· 17% of score
Lists Manning among Vuori's NIL signings.^[1]
[3]92%
Arch Manning inks NIL deal with Vuori clothing brand - Sports Illustrated
si.com· Published Apr 8, 2025· Starts Apr 8, 2025 ✓· 9% of score
Dated report of the announcement, quoting Vuori's statement.^[1]

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1Vuori Signs Texas Quarterback Arch Manning to an NIL Deal

Fashion09/24/2026@FashionDesk
Detroit Lions Quarterback Jared Goff Joins Vuori
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
Starts 09/05/2025CONFIRMED 87% CONFIDENCE1.1 years agoWWD^[1] reported on 5 September 2025 that Vuori "has added Jared Goff ... to its athlete roster"; Vuori's "Introducing Jared Goff" post is dated the same day.
Vuori added Detroit Lions quarterback Jared Goff to its athlete roster, featuring him across its 2025 campaigns in pieces like the Kore Short and Strato Tech Tee.
0.69
Fashion09/24/2026@FashionDesk
Vuori Signs Tight End Colston Loveland on NFL Draft Day
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
Starts 04/25/2025CONFIRMED 86% CONFIDENCE1.4 years agoVuori's "Introducing Colston Loveland" post is dated 25 April 2025 (its datePublished), the morning after the Bears drafted him on 24 April.^[1]
Vuori welcomed Michigan tight end Colston Loveland, a 2023 national champion from Idaho, as a Vuori Athlete as the Chicago Bears took him 10th overall in the 2025 NFL Draft.
0.69
Fashion09/24/2026@FashionDesk
Vuori Raises $825 Million Led by General Atlantic and Stripes
Vuori5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United States
Starts 11/08/2024CONFIRMED 90% CONFIDENCE1.9 years agoThe release is datelined 'ENCINITAS, Calif. – November 8, 2024 – ... Vuori today announced an $825 million investment'.^[1]
An $825 million secondary tender offer led by General Atlantic and Stripes valued Vuori at $5.5 billion, up from $4 billion in 2021, with General Atlantic's Andrew Ferrer joining the board.
$825M
0.65
Fashion09/24/2026@FashionDesk
Vuori Signs British No. 1 Jack Draper in a Multi-Year Tennis Deal
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
Starts 08/19/2025CONFIRMED 85% CONFIDENCE1.1 years agoFashionUnited^[1] reported on 19 August 2025 that Vuori was "announcing a multi-year deal with British tennis star Jack Draper ahead of the US Open".
Vuori signed world No. 5 Jack Draper, Britain's top men's tennis player, as a global ambassador who would leave Nike, debut Vuori at the US Open and design a signature line.
0.64
Fashion09/24/2026@FashionDesk
Vuori Signs LSU Gymnast Livvy Dunne in Her First Brand Deal
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
Starts 09/14/2021 5:06PMCONFIRMED 86% CONFIDENCE5.0 years agoThe PR Newswire^[1] release is stamped "Sep 14, 2021, 13:06 ET" and says "Today ... Vuori announces Olivia Dunne ... as its newest brand collaborator".
Vuori named LSU All-American gymnast Olivia "Livvy" Dunne, then followed by 5.7 million people on Instagram and TikTok, an exclusive brand partner and collaborator; it was the first brand deal of her career.
0.64
Law09/24/2026@LawDesk
Judge Sanctions Lawyer in Vuori Wage Case Over AI-Invented Citations
Robert F. Peckham United States Courthouse and Federal Building, 280, South 1st Street, Downtown Historic District, Japantown, San Jose, Santa Clara County, California, 95113, United StatesVuori
Starts 11/20/2025CONFIRMED 88% CONFIDENCE309 days agoThe sanctions order is headed 'Case 5:23-cv-01121-NC Document 96 Filed 11/20/25'.^[1]
A federal magistrate judge fined the plaintiff's lawyer in the Vuori overtime suit and struck his settlement motion after it cited a nonexistent case and eight made-up quotations, sinking a $1.1 million class deal.
0.60
Fashion09/24/2026@FashionDesk
Former Nike COO Andrew Campion Joins Vuori's Board
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
Starts 09/15/2025 10:00AMCONFIRMED 87% CONFIDENCE1.0 years agoThe Business Wire release is datelined 'ENCINITAS, Calif., September 15, 2025 --(BUSINESS WIRE)-- Vuori ... today announced the appointment of Andrew Campion' and timestamped 10:00 UTC.^[1]
Andrew Campion, Nike's former chief operating officer and chief financial officer and now CEO of Unrivaled Sports, joined Vuori's board of directors and its audit committee.
0.60
Fashion09/24/2026@FashionDesk
Joe Burrow Fronts Alo's Conquer Menswear Campaign
Alo Yoga9830, Wilshire Boulevard, Beverly Hills, Los Angeles County, California, 90212, United States
08/25/2025 - 09/19/2025CONFIRMED 86% CONFIDENCE1.1 years agoWWD^[1] (25 August 2025): "Alo's latest collection is now live on the brand's official website" and "The Conquer campaign runs through Sept. 19."
Cincinnati Bengals quarterback Joe Burrow starred in Alo's Conquer campaign for its men's high-intensity training line, which went live on Alo's site for a run through 19 September.
0.60
Fashion09/24/2026@FashionDesk
Norwest Venture Partners Invests $45 Million in Vuori
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
Starts 08/15/2019CONFIRMED 90% CONFIDENCE7.1 years agoThe release is datelined 'PALO ALTO, Calif., Aug. 15, 2019 /PRNewswire^[1]/ -- Norwest Venture Partners announced today'.
Norwest Venture Partners took a minority stake in the profitable Encinitas activewear brand, with managing partner Jon Kossow joining Vuori's board.
$45M
0.60
Fashion09/24/2026@FashionDesk
Vuori Signs L39ION Cyclists Justin and Cory Williams and Skylar Schneider
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
Starts 11/02/2021 1:00PMCONFIRMED 90% CONFIDENCE4.9 years agoThe PR Newswire^[1] release is stamped "Nov 02, 2021, 09:00 ET" and says "Today ... Vuori announces L39ION ... cyclists ... as brand partners and collaborators".
Vuori became the exclusive off-bike clothing partner of three riders from the Los Angeles criterium team L39ION: founders Justin and Cory Williams and Skylar Schneider.
0.60
Fashion09/24/2026@FashionDesk
Vuori Unveils Breathe Training Collection with Colston Loveland
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
Starts 07/06/2026CONFIRMED 81% CONFIDENCE81 days agoWWD^[1] published the announcement at 12:01 a.m. ET on 6 July 2026 ("Vuori to Launch Breathe Collection Featuring NFL Star Colston Loveland"); FashionNetwork^[4] and Just Jared^[5] followed on 7 July.
Vuori unveiled Breathe, a perforated, lightweight line for high-intensity gym training led by the Kore Breathe Short, with Chicago Bears tight end Colston Loveland in its "Breathe Through It" campaign.
0.60
Fashion09/24/2026@FashionDesk
Vuori Hires Peter LaBore as Its First Chief Operating Officer
5600, Avenida Encinas, Farr, Carlsbad Ranch, Carlsbad, San Diego County, California, 92008, United StatesVuori
Starts 08/23/2021CONFIRMED 90% CONFIDENCE5.1 years agoRetail Dive^[1], from details Vuori emailed: 'LaBore started Aug. 23 and Lawrence began Sept. 9'.
Former Reformation COO Peter LaBore became Vuori's first chief operating officer, with Andy Lawrence as its first vice president of international, as the brand prepared to expand abroad.
0.60

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