- Start
- Jul 6, 202690% CONFIDENCEfrom the source
Vuori Unveils Breathe Training Collection with Colston Loveland
- Vuori unveiled the Breathe Collection, designed for high-intensity gym training, on 6 July 2026 - a return to its roots as a men's brand.[1][3]
- Chicago Bears tight end Colston Loveland stars in the "Breathe Through It" campaign, shot on a ranch landscape that echoes his upbringing in Gooding, Idaho.[1][5]
- Joe Kudla: "Breathe is a natural evolution of how we think about performance."[1][4]
- It was Vuori's second athlete-led category push of 2026, after the spring golf campaign with Tom Holland.[4]
Notable features
- Engineered perforation for airflow, moisture-wicking fabrics, reduced cling and a soft hand feel.[1]
- Kore Breathe Short: a performance take on the best-selling Kore Short, 86% recycled polyester shell, boxer-brief liner, front zip pockets, $88.[2][4]
- Lighter HardKore Short and a redesigned Strato Tee; also a hat, vintage jean, tank and fitness jacket.[1][4]
References 581% CONFIDENCE
The first entry is always the pin's source. Overall confidence is a weighted average of how firmly each reference supports the start and end times used above; a reference counts half as much for every 180 days older than the newest.
- [1]90%wwd.com/menswear-news/mens-sportswear/vuori-breathe-collection-nfl-colston-loveland-1239046073wwd.com· Posted Sep 24, 2026· Starts Jul 6, 2026 ✓· 24% of score
WWD published the announcement at 12:01 a.m. ET on 6 July 2026 ("Vuori to Launch Breathe Collection Featuring NFL Star Colston Loveland"); FashionNetwork[4] and Just Jared[5] followed on 7 July.
- [2]82%Kore Breathe Short Lined 7" - Vuorivuoriclothing.com· Added Sep 24, 2026· 24% of score
Product page: 86% recycled polyester and 14% elastane shell, boxer-brief liner, front zip pockets, $88.[1]
- [3]75%Vuori taps an NFL tight end to sell gym gear - Sporting Goods Intelligencesgieurope.com· Published Jul 9, 2026· 18% of score
"Vuori has launched the Breathe Collection, a training line fronted by NFL tight end Colston Loveland."[1]
- [4]82%Vuori taps Colston Loveland for new campaign - FashionNetworkus.fashionnetwork.com· Published Jul 7, 2026· 17% of score
The Kore Breathe Short is the centre of the range; the Strato Tee is redesigned with sweat-ready features.[1]
- [5]72%NFL Star Colston Loveland Goes Shirtless for New Vuori Campaign - Just Jaredjustjared.com· Published Jul 7, 2026· 17% of score
Campaign pictures and Loveland's quote about training in the heat.[1]
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